<![CDATA[Industry Insider - A Tennis Now Blog]]> (2024)

<![CDATA[Industry Insider - A Tennis Now Blog]]><![CDATA[https://www.tennisnow.com/Blogs/Tennis-and-stuff/August-2010/Before-They-Were-Famous--Celebrities-Grew-Up-Tenni.aspx?page=731&rss=industryinsider]]><![CDATA[Industry Insider - A Tennis Now Blog]]><![CDATA[en-us]]> <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/April-2020/Racquet-Review-Babolat-Pure-Aero-VS.aspx]]> <![CDATA[Racquet Review: Babolat Pure Aero VS]]> <![CDATA[]]><![CDATA[If you were intrigued by the Pure Aero, but wanted more precision and comfort, thePure Aero VSshould be on your demo list.]]><![CDATA[
Each week at Tennis Now we’re going to take a look at a new piece of gear that has recently hit the market. Today, with some help from our friends at Tennis Express, we’re looking at Babolat’s Pure Aero VS racquet.

Watch a full video review of the racquet above…

More about this racquet, from Tennis Express
Demo this raquet

About the Pure Aero VS:

Babolat’s three racquet families are the Pure Aero, Pure Drive, and Pure Strike. The frames are incredibly popular, and each is created for a different game style. The Strikes are all about control and precision, the Drives offer explosive power, and the Aeros are focused on spin. The updated Pure Aero VS takes a step in a new direction giving players incredible spin, a little more precision, and increased flexibility.


Are you team #PureAeroVS or #PureDriveVS 🤔
Follow the thread below to learn about each frame! pic.twitter.com/aFw7EJiFt8

— Babolat (@babolat) March 25, 2020

The Finer Points:

Babolat ups the control factor with the new Pure Aero VS Tennis Racquet. The Aero series represents Babolat's most spin friendly racquet family. As is the case with the regular Pure Aero, the Aero VS features the AEROMODULAR3 frame design which incorporates the head guard and grommets into the frame design for minimal drag. The CARBON PLY STABILIZER features a new generation of carbon fibers for unmatched stability and control, and CORTEX PURE FEEL dampens vibration without a loss of feel for the ball.

The Aero VS maintains the tapered beam of the Pure Aero, but in a slimmer 21-23-22 cross section. The VS also features a medium-dense, 16x20 string pattern on a 98 square inch head to give the racquet more precision than the Pure Aero. Babolat utilized FSI Spin technology and the Woofer grommet system which features enlarged, oblong grommets at the 6 and 12 o'clock positions for more spin and string interaction. They provide a more flexible and control oriented frame than the regular Pure Aero. If you found the regular Pure Aero a little too powerful, the Aero VS was designed for you.

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Defining Features of the Pure Aero VS:

-Thinner beam

-Smaller head

-16x20 string pattern

-slightly higher 10.8 oz unstrung weight

-More feel than previous models

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Mon, 06 Apr 2020 13:43:01 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/April-2020/Racquet-Review-Babolat-Pure-Aero-VS.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2020/Q-A-with-Daniil-Medvedev-s-Coach-Gilles-Cervara.aspx]]> <![CDATA[Q&A with Daniil Medvedev's Coach Gilles Cervara]]> <![CDATA[]]><![CDATA[The racquet company is letting fans get closer during these difficult times. ]]><![CDATA[
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Tue, 31 Mar 2020 15:41:54 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2020/Q-A-with-Daniil-Medvedev-s-Coach-Gilles-Cervara.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2016/Maule-Joins-Wilson-as-Regional-Commercial-Director.aspx]]> <![CDATA[Maule Joins Wilson as Regional Commercial Director]]> <![CDATA[]]><![CDATA[Former ATP pro is Wilson's new Regional Commercial Director, Racquet Sports, Americas. ]]><![CDATA[
Michael (Mickey) Maule has joined Wilson as its new Regional Commercial Director, Racquet Sports, Americas.

Previously, Maule served as National Sales Manager, USA, for Babolat. Prior to his time at Babolat, he worked as a Territory Manager for Prince.

"We are thrilled to welcome Mickey to Wilson. He is incredibly passionate about tennis and highly experienced and talented in the areas of business and channel development, product lifecycle management, and in strategic and assortment planning," said Bertrand Blanc, Global Commercial Director of Wilson Racquet Sports. “Importantly, his vision for the Americas aligns with our key business drivers. He is committed to building strong relationships with the specialty channel, and to leading a selective distribution strategy that will differentiate Wilson in the marketplace.”

“As a tennis player, former coach and industry advocate, I am excited to join the Wilson team. In many ways, I feel like I am coming home,” said Maule. “My very first racket was a Wilson one, and I have tremendous respect for this brand. I am joining a strong global team and Americas organization that is passionate about and focused on winning with consumers and the market. I am energized by the opportunities we have to accelerate the growth of Wilson in the USA, Canada and Latin America.”

Maule was an ATP ranked professional tennis player in 1990-1993 and won the ITF Men’s 40 and over doubles World Championship in 2012. He previously worked with Wilson as an Advisory Staff Member. Maule also led Northern Illinois University’s tennis team as head coach and served as assistant head coach at Northwestern University.

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Wed, 10 Feb 2016 09:51:40 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2016/Maule-Joins-Wilson-as-Regional-Commercial-Director.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2015-(1)/Review-Sony-Smart-Sensor.aspx]]> <![CDATA[Review: Sony Smart Sensor]]> <![CDATA[]]><![CDATA[Its light weight and Live Video Mode may make Sony's sensor a game-changer. ]]><![CDATA[
By Matt Locke

The first word that comes to mind when people think of Sony is probably television. For 2015 that word is poised to change to tennis. Sony is diving head first into the world of connected tennis with their all new Smart Tennis Sensor. Debuting to the market later than Babolat’s Play models and the Zepp Tennis Sensor, Sony’s new connected device boast some impressive specs and features that make it a very worthy option for players interested in analyzing their game in greater detail. Having reviewed the previous connected tennis models to hit the market, I was excited to hit the court with the Sony and see how it measures up in this growing segment of training tools.

Connectivity & Usability
The Smart Tennis Sensor uses Bluetooth to pair with your compatible Android or iOS device. It connected to my phone very quickly every time and the app’s home screen does a good job displaying whether the sensor is connected or not. There is both a power indicator light and a Bluetooth light to indicate on the sensor itself that it is powered on and connected. The first time you open the app after downloading it, you will create a profile and must login to Sony’s network with either an existing ID or by creating a new one. During play you can choose from displaying data live on your phone or have it store your swings in an offline memory mode. In memory mode the sensor can store up to 12,000 swings before the data will need to be downloaded to the app.

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The sensor is charged using the included cradle and USB cable for charging either through your computer or a mobile device charger. The mounting system is where the Sony has a leg up on its closest competitors. You simply remove the trap door from your compatible Yonex, Wilson, Prince or Head frame and snap in the included adapter ring. The sensor then mounts to the adapter and locks into place with a solid “click.” Mounting is extremely solid and it is highly unlikely the sensor will be jarred loose. The low profile design of the sensor also keeps it from being obtrusive. I grip fairly low on the handle and noticed it contacting the palm of my hand a couple times but never in a bothersome way.

Another benefit of the slim design and mounting system is the much lower overall weight that players are adding to the butt end of their racquet. The sensor and mount only add roughly 8 grams and while that may impact the balance point a bit, it is not nearly as noticeable as other options on the market. I found the weight a pretty easy trade off for being able to move the sensor around to different racquets rather than being locked into one specific model.

Data Collection
Using cutting edge wave and motion detection built from Sony’s expertise in audio and video technology, the sensor analyzes your racquet speed, swing type, ball speed, spin level and impact location. One of the immediate benefits I noticed was that the Smart Tennis Sensor differentiates volleys from groundstrokes, which is a difference from early versions from its competitors. It also recognizes topspin forehand and backhands, serves and smashes. I was impressed with the sensor’s accuracy, both in differentiating shot types and its ability to map the impact location of each shot on the string bed.

When reviewing your hitting data, you are presented with an overview of your shots broken into a sort of pipe chart for how many of each shot were performed. From there you can drill down into the specifics for each shot type. Each shot shows a heat map of where on the string bed you were making contact. The heat map style visual is a cool way to gauge your overall timing and accuracy with each shot. You can also see the level of spin on the shot. Spin is displayed as a rating between -10 (maximum slice) and 10 (maximum topspin). Also displayed are your swing speed and ball speed (either km or mph). All three categories are displayed as a line graph of your shot history including overall average, maximum and minimum.

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The Live Video Mode is one of the best features the Smart Tennis Sensor has to offer. During live data collection, you have the option to record the session and have the data synced to every shot recorded on video. You can then review the video and even have the app break the video apart by shot type. Each time a shot is about to be struck on the recording, the app displays all of the data collected for that shot. Find a shot you want to be able to replicate? You can utilize slow motion to break the shot down and a companion app called Motion Shot to create a frame by frame breakdown of any individual stroke. This feature is an incredibly powerful coaching tool for identify proper mechanics and being able to reinforce them. In future updates, I hope they would find a way to allow narration of the videos and/or be able to draw on them like a tele-strator for enhance coaching. Don’t expect to be able to video any marathon matches though. Sony lists only 90 minutes of battery time when in Live mode and about 180 minutes in offline memory mode. Players will definitely want to be sure the sensor is fully charged before they take the court each time.

Overall
Sony’s first foray into the connected tennis market is an extremely impressive one. The Smart Tennis Sensor boasts a low profile build that is unobtrusive when installed and adds minimal weight to the player’s frame. It’s impressively accurate sensor and deep data collection make it capable of providing valuable insight. The Live Video Mode could prove to be a game changer, literally, as it allows players and coaches to make visual connections to mechanics they should emulate and the performance those shots produce. While the long term progression charting and social sharing features have some room to grow, the feature set is deep enough to satisfy players of any level. As with all of the other devices on the market, player should expect to see the capabilities and tools refined and expanded upon in future software updates from Sony. For $199, the Sony Smart Tennis Sensor offers a wealth of data, addictive video recording and the freedom to use multiple types of racquets as desired. Any player who wants the data to improve their game should visit Tennis Express and take a closer look before they hit the court.

About the Reviewer: Matt Locke currently serves as the Junior Programs & Development Coordinator for USTA-Idaho and is an active USTA League and Tournament player.

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Fri, 12 Jun 2015 08:47:38 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2015-(1)/Review-Sony-Smart-Sensor.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/October-2014-(1)/Tennis-Experts-to-Train-Amateur-Athletes-at-U-S-T.aspx]]> <![CDATA[Tennis Experts to Train Amateur Athletes at U.S. Tennis Congress]]> <![CDATA[]]><![CDATA[Grand Slam winners and top tennis authorities join to raise the bar for adult player development. ]]><![CDATA[

The world’s top tennis professionals and experts and over 225 avid adult tennis players from over 30 US states and four foreign countries have come together for the second annual United States Tennis Congress (USTC). The sold-out training event kicked off Friday at the Hilton Tucson El Conquistador Golf and Tennis Resort in Tucson, AZ following the inaugural U.S. Tennis Congress in 2013.

Heralded as the most innovative event to hit the tennis industry in years, The Tennis Congress provides avid adult players with an inspiring, intensive, in-person opportunity to learn from the world’s best coaches and experts. As with the inaugural event, the second annual U.S. Tennis Congress program consists of cutting-edge education and training and features over 350 workshops, seminars and on-court classes on all aspects of player development - technique, strategy and tactics, tennis-specific fitness and conditioning, injury prevention, nutrition, and the mental game. Importantly, each Tennis Congress event is fully customized around the priorities and goals of the individuals who take part, whether players are new to the sport, intermediates, or seasoned high-performance competitors.

Tennis Congress founder P.J. Simmons, a serious recreational player and self-professed “tennisaholic” who didn’t start playing until his late 30s, explains the reason for its momentum: “The Tennis Congress model validates the fact that like me, there are countless adult players who are ready to be treated like serious athletes. Our mission is to continue to help more adults experience the kind of comprehensive, cutting-edge training previously reserved for elite junior athletes and professionals in order to fast-track their progress and fulfill their dreams.”

The diverse Tennis Congress faculty is a veritable who’s who of global industry experts, and includes Olympic Silver medalist Emilio Sanchez, seven former World #1 players, several former Top 100 players, leaders from the tennis world's top professional tennis organizations, the top online instructors in the tennis industry, and three of the world's 10 dual PTR/USPTA Master Pros. Faculty members with expertise in everything from stroke mechanics to strategy to sports psychology to nutrition use video, whiteboards, movement drills, fitness equipment, and other modern tools and techniques to create an unprecedented learning opportunity for players. Bios on the Tennis Congress faculty of world-class experts which represent six continents can be viewed here.

2014 USTC faculty member, Olympic silver medalist and two-time Grand Slam semi-finalist, Tim Mayotte, shares his thoughts: “The Tennis Congress has emerged as the premier forum for adult amateur player development. Having participated as faculty in the inaugural event as well, I’m thoroughly impressed by the commitment and resolve of these athletes to become the best players they can be.”

Helping The Tennis Congress advance its mission to “raise the bar” for avid adult recreational player development worldwide are 2014 U.S. Tennis Congress Official Sponsors HEAD Penn, Tennis Express, Clif Bar & Co., Fivesky and Own the Zone. Founding Partners include the International Tennis Performance Association (IPTA), Professional Tennis Registry (PTR), United States Professional Tennis Association (USPTA) and Tennis Industry Association (TIA).

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Mon, 13 Oct 2014 12:34:49 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/October-2014-(1)/Tennis-Experts-to-Train-Amateur-Athletes-at-U-S-T.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/September-2014-(1)/Review-YTEX-Quadro-Twist-String.aspx]]> <![CDATA[Review: YTEX Quadro Twist String]]> <![CDATA[]]><![CDATA[Relatively new to the world of tennis string, Quadro Twist from YTEX has our attention.]]><![CDATA[The string market is becoming increasingly crowded. With so many options available, a string has to stand out to get noticed.

Quadro Twist from YTEX has our attention.

In addition to being named the official string of the Orange Bowl, the Racquet Stringing Institute rated it No. 1 in spin production and No. 2 overall. Needless to say, I was excited to hit the court with Quadro Twist. Here are my thoughts on its performance:

Comfort/Feel: I was surprised at how much I enjoyed the feel and comfort of this string. While I would categorize the response on contact as “firm,” it was also very comfortable for polyester. The string flexes nicely, and I felt more connected to the ball than with other polyesters on the market. This increased feel also paid dividends at the net. I was able to execute touch volleys and drop shots very effectively thanks to the response from the string. It was also good at minimizing harshness on off-center shots, which is something that can be a weak point for polyester strings.

Power: I found the power level to be around average for polyester, or maybe slightly higher. It provides solid pop while still being low-powered enough to allow for full cuts at the ball. I did notice some hot spots around the string bed (i.e. certain areas had a tendency to shoot the ball long while others offered a more consistent power level). Tension adjustments could possibly mitigate the inconsistencies I experienced. Overall, I found it easy to step in with confidence, knowing Quadro Twist had the control I needed to keep the ball in the court.

Spin: If you like spin, then you need not look further than Quadro Twist. This string is an absolute spin machine. The squared and twisted profile yields tremendous grip and offers incredible action on the ball. Topspin ground strokes were launching off the court and forcing my opponents into compromising positions. The extra grip is also evident on slices. My slice backhand stayed extremely low and skidded away from my opponents. Kick serves were heavy and high bouncing, allowing me to transition quickly to offense during service games. Quadro Twist makes spin a powerful weapon to dictate play with on every shot.

Durability: Tension maintenance was about average for polyester string. After a drop in tension within the first couple hours of play, it leveled off and only lost a pound or two after each session. While tension maintenance was good, durability was the weak point in my time with Quadro Twist. After 1.5 hours, the strings were noticeably notched. At the 5-hour mark, I broke one of the center main strings on an approach shot. The “snap back” necessary to generate Quadro Twist’s impressive spin also means it burns through itself quickly as the main strings move against the crosses.

YTEX Quadro Twist is a string capable of prodigious spin with above average feel and comfort for polyester. Its extremely high spin potential allows players to push opponents around the court and dictate play with variety. While players may need to restring more often due to the increased spin production, the ability to hit such heavy shots makes it an attractive entry into the world of strings.

Coaches and stringers receive wholesale pricing on all sets and reels! Contact ivor@ytexstrings.com or visit www.ytexstrings.com.

<![CDATA[Industry Insider - A Tennis Now Blog]]> (4)

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Mon, 15 Sep 2014 16:35:55 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/September-2014-(1)/Review-YTEX-Quadro-Twist-String.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Reverse-Hybrid-Federer-s-String-Pattern-of-Choice.aspx]]> <![CDATA[Reverse Hybrid: Federer's String Pattern of Choice]]> <![CDATA[]]><![CDATA[Want to string your racquet like Federer? It might cost you.]]><![CDATA[No, it’s not the latest skateboarding trick. A reverse hybrid is a racquet stringing method that has gained popularity since Roger Federer started using it a decade ago.

Classic hybrid stringing is a common practice in the game today. It involves using a more durable material in the main (vertical) strings and a more playable, feel-oriented string in the crosses. It initially began as a way to extend string life, but it has now become a way for pros and recreational players to manufacture a combination of controlled spin, power and playability.

In the early 2000s, Federer became one of the first players to employ the reverse hybrid method, which inserts the more playable string (usually natural gut) in the mains and the more durable, spin oriented string (usually polyester-based) in the crosses. The result is a livelier feel on contact and increased spin potential. Serena Williams, Kei Nishikori and Grigor Dimitrov are just a few players who have made the switch to the reverse hybrid, but not everyone is such a big fan, explained Wilson Racquet Sports global tour manager, Ron Rocchi.

“A lot of players tried [the reverse hybrid] when Roger started becoming really successful with it, but the vast majority went back to their original setup,” Rocchi said. “These players are so ultra-sensitive to what the racquet is telling them on the strings, even changing from the 16-gauge strings to the (thinner) 17-gauge string is a big difference. The average consumer probably couldn’t tell the difference.”

In addition, the average consumer may not like the fact that the extra playability comes with a price. With the main strings more prone to breakage, the reverse hybrid strategy could mean more frequent restringing – an issue that doesn’t concern tour players.

“Players [at the US Open] are going to restring a couple of racquets on a practice day,” Rocchi said. “Then they will string six or eight for the match. They’ll just keep doing that until they are finished with the tournament.”

Of the 4,500 racquets the Wilson squad projects it will string before the end of the US Open, Rocchi says only a small percentage of those will be strung with hybrid setups. Of those, around 50 percent will use the reverse hybrid combination, proving that following in Federer’s footsteps is a negligible factor when it comes to racquet customization.

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Thu, 28 Aug 2014 17:04:26 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Reverse-Hybrid-Federer-s-String-Pattern-of-Choice.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Sony-Enters-Tennis-Sensor-Market.aspx]]> <![CDATA[Sony Enters Tennis Sensor Market]]> <![CDATA[]]><![CDATA[Track your progress with the newest tennis sensor on the market. Could this be the greatest of them all?]]><![CDATA[
The marriage of connected electronics and tennis has grown over the course of 2014. What began with the Babolat Pure Drive Play now includes the Zepp Sensor, the upcoming Shot Stats Challenger and one device that flew under the radar: the Sony Smart Tennis Sensor. Released as a Yonex-compatible device in Japan, the sensor is now poised to hit the U.S. by early next year in partnership with Wilson and Prince. Here’s the scoop on what players can expect:

Sony’s Smart Tennis Sensor starts with an eight-gram unit that’s 31mm in diameter and has an IP65 waterproof/dustproof rating. The unit easily and discretely connects to the butt of compatible racquets and is small enough to have minimal impact on the performance of the racquet it’s connected to. Using a combination of sensing technologies, vibration analysis, wave and motion detection, the unit can detect multiple shot types. One key difference is its ability to detect volleys, something its competitors have struggled with in my testing sessions.

The Smart Tennis Sensor will provide real time analysis of shot count, swing speed, ball impact location, ball speed and ball spin. Once paired via Bluetooth with compatible Android or iOS devices, performance data will be reviewed via the companion app. Another innovation is its ability to record video of rallies while simultaneously displaying shot metrics. This presents an opportunity to make a visual connection between the data of your strokes and the mechanics of the stroke. The app will also have social sharing tools, turning hitting sessions into sharable experiences. Memory Mode allows for 12,000 shots on internal storage. This allows players to change between compatible racquets as they develop or switch to a spare frame without losing their history. As with the products already on the market, the Smart Tennis Sensor will continue to refine and add features as time goes on.

The Smart Tennis Sensor capitalizes on Sony's experience with analysis technology to provide tennis enthusiasts with another opportunity to use data to improve their skills. Its combination of versatile analysis, simultaneous video capture and minimally invasive build make it a very attractive product in the connected tennis market. Look for it to be available through Wilson.com first with compatible racquet models from Prince and possibly other brands down the line in 2015.


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Wed, 27 Aug 2014 14:51:44 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Sony-Enters-Tennis-Sensor-Market.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Miami-Open-Gets-New-Lead-Sponsor-in-Five-Year-Deal.aspx]]> <![CDATA[Miami Open Gets New Lead Sponsor in Five-Year Deal]]> <![CDATA[]]><![CDATA[Latin America's biggest bank will seek to gain attention of Miami's Brazilian audience.]]><![CDATA[
The long-running Miami Open will get a new lead sponsor starting in 2015.

US Open: Djokovic, Federer Top Two Seeds

According to Bloomberg News, Itau Unibanco Holding SA simply known as Itau will take over as lead sponsor from 2015-2019. The combined ATP/WTA tournament will now be called the "Miami Open presented by Itau".

The bank hopes that by being connected with the event it will attract more interest from Miami's growing Brazlian population.

"Our customers love tennis,” Andrea Pinotti Cordeiro, the bank’s institutional marketing director, said in an interview. “We have a very important office for private banking operations in Miami, we serve mostly Latin American and Brazilian customers here."

“It is a deal that is among the strongest that you’ll find for either a presenter or title sponsor," Tournament director Adam Barrett said.

Started in 1985 in Butch Buchholz, the Miami event continues to bill itself as a "Fifth Slam" or the "Winter Wimbledon". The tournament was sold to IMG in 2000.

Novak Djokovic and Serena Williams won this year's men's and women's events earlier in the year.

(Photo Credit: AP)


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Wed, 20 Aug 2014 06:29:23 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Miami-Open-Gets-New-Lead-Sponsor-in-Five-Year-Deal.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Help-the-Zina-Garrison-Tennis-Academy-win-$10,000.aspx]]> <![CDATA[Help the Zina Garrison Tennis Academy win $10,000 in Funding]]> <![CDATA[]]><![CDATA[Take to Twitter to cast your vote for the Academy and Houston.]]><![CDATA[
Houstonians are proud of our city and its accomplishments. Now, we can all demonstrate that pride by helping the Zina Garrison Tennis Academy (ZGA) beat friendly competitors from nine other cities in a contest that will award $10,000 to the city program with the most Twitter votes.

The USTA Foundation and JP Morgan Chase’s #ReturnTheServe program recognizes the top ten National Junior Tennis and Learning (NJTL) programs across the country. The ZGA is the only NJTL program in the city of Houston selected to compete for this award. ZGA supporters can vote daily on Twitter beginning Saturday, Aug. 16, help the ZGA win this prize and continue supporting local youth

Participants must have a valid Twitter account to vote. You can vote directly on the program’s website by clicking the “support” button for Houston at USTAFoundation.com/ReturnTheServe or tweet #returntheserve + #Houston on Twitter. You can vote once every 24 hours until Sept. 3. The city program with the most tweets of support by September 3 wins.

“With only a small investment of time -- a short click on your cell phone, tablet or computer -- you can invest in the life of a child,” said Linda Elliott, Executive Vice President of ZGA. Elliott encourages Houstonians to participate in this friendly city rivalry not only to show pride in their city, but to help its youth. “By doing so, you provide the ZGA kids with leadership classes, fitness classes, academic support and life skill programs,” she adds. “ZGA pays forward unlimited future opportunities for the youth of our community!”

Follow @ZinaGarrison on Twitter to track the Academy’s progress.

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Sat, 16 Aug 2014 15:12:50 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Help-the-Zina-Garrison-Tennis-Academy-win-$10,000.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Dunlop-Releases-Revolutionary-Technology.aspx]]> <![CDATA[Dunlop Releases Revolutionary Technology]]> <![CDATA[]]><![CDATA[Dunlop breaks the mold with innovative technology in its new iDapt series of racquets.]]><![CDATA[Ever since it first started manufacturing tennis racquets 100 years ago, Dunlop has consistently produced a quality product for tennis players of all skill levels. But with competitors like Babolat, Wilson, Head and Prince leading the industry over the past several years, Dunlop has struggled to stand out on the shelf, mostly due to its conservative and quiet approach. Until now.

With the release of its new iDapt technology, Dunlop is changing the way consumers buy racquets. This revolutionary line of racquets is all about product customization, which caters to today’s consumer trend of individualization. Just as people can now buy customized colors in their shoes and cell phone cases and even personalize photos on their credit cards, the iDapt racquet is all about customizing the specs to fit your individual game.

One of the first things you’ll notice when you see the iDapt on the wall at your local retailer is that the racquet is separated into three pieces. This innovative idea caters to the ability to interchange the three major components that make a difference in a player’s racquet.

"Tennis has become so performance oriented, and every player is different. With iDapt, players finally have a say in not only how their racquet performs and feels, but even how it looks," said Hunter Hines, Director of Marketing and Product Development. “iDapt technology gives players hundreds of choices to have a frame made to best fit the way they play. It’s all about giving players the ability to truly choose what best fits them.”

First, there are four different head sizes: the 98, 100 (with 16x19 string pattern), 100S (with 14x18 string pattern), and the 105. Each head size comes in three different color schemes, so players can choose a look that suits their game and personality, which has never been available before.

After selecting a head size and color, players then select one of three Shock Sleeves – Firm, Medium or Soft – which determine the amount of feedback, frame response and dampened feel. The Firm sleeve offers the most response with a stiff feel, while the Soft sleeve is geared toward comfort.

The third and final component to building your customized racquet is in the handle, which comes in either a standard 27-inch length or the “plus” version of 27.5 inches. Each grip also comes in five different sizes, from 4 0/8 to 4 5/8. With all options taken into account, there are 432 different racquets available from this new line.

While some players might see a racquet in three pieces and think that it may not be a solid piece of equipment, rest assured that iDapt creators have tested the frame in every condition with the strongest of impacts for the past four years, and the final product is certainly one that will feel just as solid – if not more so – as any other racquet on the market.

The iDapt retails for $199 and can be assembled in less than 60 seconds. To build your frame, visit DunlopiDapt.com.

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Sat, 16 Aug 2014 14:01:59 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Dunlop-Releases-Revolutionary-Technology.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Gear-Guide-Gamma-Glide-with-Live-Wire-XP.aspx]]> <![CDATA[Gear Guide: Gamma Glide with Live Wire XP]]> <![CDATA[]]><![CDATA[Check out our review as we put Gamma's latest Glide Cross String with Live Wire XP to the test.]]><![CDATA[Early in 2014, Gamma released its revolutionary Gamma Glide Cross String, which was all but guaranteed to take your game to the next level with its enhanced spin, power and comfort. Glide is a specialized proprietary super-fluorinated polymer – in other words, it’s super slick. By decreasing friction between the cross strings and main strings, Glide creates “snap back” on contact, resulting in insane spin levels. The beauty of Glide is that it can be used with any main string you choose, but Gamma initially paired it with its Moto polyester string. Great for regular players and frequent string breakers who want power, spin and durability, the combination was a huge hit (check out the review above). Now Gamma has prepackaged Glide with its Live Wire XP multifilament string for an even more comfortable and feel-oriented product. I currently use a similar hybrid, so I was excited to put the Glide/Live Wire XP to the test.

Power/Spin/Control

To put it simply, I am certain I had more spin with this string compared to my normal hybrid of a multifilament and polyester string. I could actually see the ball diving down into the court on my groundstrokes and spin serves alike. Of course, as the spin increased, so did my consistency, as I found I could hit heavy balls with greater net clearance.

The power of the strings was comparable to any poly/multi hybrid that I have used. I had no problems hitting with pace. The big improvement really stemmed from the spin though, as I was able to hit with maximum power and still have the confidence I needed to keep the ball in play.

I was surprised that even after many hours on the court, I did not have to straighten out my strings. This is visual proof of the “snapback” Glide utilizes to create the spin. Also, if you are like me and do not enjoy having to adjust your strings in between every point, this is an added bonus.

Durability

I was very surprised by the durability of the Gamma Glide with Live Wire XP. I expected this particular quality to be the worst part of the string, with Gamma promoting the increased slide of the multifilament over the polymer. I was expecting quick notches to form on the Live Wire. However, this was not the case. It took many hours for the Live Wire to show wear, and they did not notch as expected.

After demoing the string, I researched the Live Wire XP and found it utilized monofilaments as an outer wrap to reduce the notching. This appears to create a perfect pair between the two strings, and left me impressed by the durability of the hybrid.

Feel/Comfort

The Gamma Glide with Live Wire XP had a reasonably soft feel as expected, and I was extremely comfortable playing with it. I often find that power and spin come at the expense of getting great feel on groundstokes, volleys and serves, but that really wasn’t the case with the Glide/Live Wire combination. I strung the racquet tight to my preference (plus, Gamma recommends stringing the Glide 5-10 percent higher than your main strings), so the setup had a crisp feel to it. That said, it was nowhere near the stiffness of a full poly setup.

Overall

The Gamma Glide with Live Wire XP lived up to its expectations. I saw an increase in spin, which brought tangible benefits to my game. The power and comfort were right in line with most similar hybrids, but what really surprised me was the durability. It stood the test of time without sacrificing feel. The strings wore down slowly and did not notch as I thought they would. I came away extremely impressed by the Gamma Glide with Live Wire XP.

Jacob Ledger has been playing tennis for about 10 years and is certified by the PTR as an instructor for 10 & Under as well as adults.

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Thu, 07 Aug 2014 16:20:41 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Gear-Guide-Gamma-Glide-with-Live-Wire-XP.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Sir-Elton-John-and-Billie-Jean-King-Hosting-Mylan.aspx]]> <![CDATA[Sir Elton John and Billie Jean King Hosting Mylan World TeamTennis Smash Hits]]> <![CDATA[]]><![CDATA[McEnroe, Clijsters, Henman and Lisicki headline all-star lineup for charity event.]]><![CDATA[
Two legends are bringing one of tennis’ biggest charity events to London for the first time as longtime friends Billie Jean King and Sir Elton John will host Mylan World TeamTennis Smash Hits to benefit the Elton John AIDS Foundation on Sunday, Dec. 7, on finals day of the Statoil Masters Tennis at the Royal Albert Hall.

Former world No. 1s John McEnroe and Kim Clijsters, former British No. 1 Tim Henman and last year’s Wimbledon runner-up Sabine Lisicki will headline the lineup which features two teams, coached by King and John playing a Mylan World TeamTennis match. The one-night event will be staged during the final session of the IMG-owned Statoil Masters Tennis tournament.

"More than 20 years ago when we started Smash Hits we envisioned an event with a global presence," King said. "Now with the support of Mylan and the continued commitment from Elton and the Elton John AIDS Foundation, we are able to expand our reach and bring this wonderful evening of tennis to a new audience."

Elton John, Founder of the Elton John AIDS Foundation adds, “Everyone knows I love tennis, and Mylan WTT Smash Hits is always such a great day. I thank our sponsors, Mylan, Billie, and all our friends in the tennis world who are supporting us. We believe that together we can all help create an AIDS-free future, and proceeds from the London event will help us get closer to realising that goal, by giving access to life saving treatment to more people living with HIV in Africa.”

Since 1993, Mylan WTT Smash Hits has raised more than $12 million for the Elton John AIDS Foundation and various local AIDS charities throughout the United States. This is the first time in the event’s 22-year history that it will be staged outside the U.S.

Tennis action is set for 6 p.m. and Team Elton has the edge in the overall series 11-10 after defeating Team Billie Jean in Orlando, Fla., in 2013.

Tickets are available from £18.50 through www.WTTSmashHits.com, www.statoilmasterstennis.com or through the Royal Albert Hall Box Office on +44 (0) 20 7070 4404.

Sponsorship and Group VIP packages are also available by contacting Natalee Jarrett at njarrett@wtt.com or 212-586-3444 x.111.

For more information on the Elton John AIDS Foundation and how you can help create an AIDS-free future, go to ejaf.org/London.

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Thu, 07 Aug 2014 16:03:34 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Sir-Elton-John-and-Billie-Jean-King-Hosting-Mylan.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Sam-Querrey-Visits-Junior-Tennis-Champions-Center.aspx]]> <![CDATA[Sam Querrey Visits Junior Tennis Champions Center]]> <![CDATA[]]><![CDATA[Sam Querrey helped conduct a clinic for young players as part of a Fila junior tennis mentorship program.]]><![CDATA[
Sam Querrey, currently ranked No. 61 in the world, visited the Junior Tennis Champions Center (JTCC) in College Park, Md.,as a part of the Fila® junior tennis mentorship program. Querrey visited with the young players, answered questions, taught warm-up drills and offered tips during a clinic.

According to Jennifer Estabrook, Executive Vice President of Business Operations for Fila, “We believe that Sam will inspire the next generation of American tennis players through his involvement in Fila’s junior mentor program. The Junior Tennis Champions Center is the pinnacle of our junior tennis marketing initiative, and it’s only natural that our first mentorship event was held at JTCC.”

<![CDATA[Industry Insider - A Tennis Now Blog]]> (5) “I am excited to have the opportunity to give back to the tennis community through Fila’s junior player mentor program,” said Querrey. “The Junior Tennis Champions Center is an excellent training and learning environment, and it was great to share my enthusiasm for the game with young players in their program.”

“We were honored to welcome Sam and the Fila junior mentor program to JTCC,” said JTCC Chief Executive Officer, Ray Benton. “He is a positive role model for our young players, and the Fila junior mentorship program is a valuable way for junior players to learn from one of today’s best players.”

Querrey, 26, turned pro in 2006 and has been ranked in the Top 50 on the ATP World Tour for five of the past six years. In January 2011, he achieved a career-high world ranking of number 17. He is currently the second-ranked American on the ATP World Tour and has won seven Singles titles, including three titles in Los Angeles. Sam is a member of the United States Davis Cup team and won the lone U.S. singles rubber during the 2013 World Group Quarterfinal vs. Serbia. He represented the United States at the 2008 Olympic Games in Beijing. Querrey’s serve is one of the fastest on the ATP World Tour and has been recorded up to 148 mph.

In addition to hosting the Fila junior mentorship program, JTCC and Fila also have a multi-year agreement to promote Fila’s performance tennis apparel, footwear and accessories. Fila outfits JTCC Coaches and has developed a custom JTCC – Fila® co-branded jacket for players and coaches to wear at junior tournaments around the world. Last year Fila opened a concept shop at JTCC that features the brand’s latest tennis apparel, footwear and accessories.

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Sun, 03 Aug 2014 11:01:28 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Sam-Querrey-Visits-Junior-Tennis-Champions-Center.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Newly-Released-Ball-Magnet-Proves-to-Be-Valuable-T.aspx]]> <![CDATA[Newly Released Ball Magnet Proves to Be Valuable Tool for Coaches]]> <![CDATA[]]><![CDATA[The invention all coaches and players have been waiting foris a must for all tennis facilities offering clinics, lessons, drills, etc.]]><![CDATA[
It's the invention all coaches and players have been waiting for.The Ball Magnet is a must for all tennis facilities offering clinics, lessons, drills, Cardio Tennis, etc. because it takes the hassle out of all on-court practice sessions and allows coaches to maximize playing time.

>>WATCH A VIDEO TO SEE HOW THE BALL MAGNET WORKS

During drills or hitting sessions, most balls that hit the net are captured and stay below the net, allowing for uninterrupted drills and lessons. More time can be spent resting or reviewing technique, drills, etc., and less time is spent on ball pick-up.It's like having your very own invisible ball boy.Don't spend any more wasted time on court and get the Ball Magnet today!

The advantages of having the Ball Magnet are well worth the investment:
<![CDATA[Industry Insider - A Tennis Now Blog]]> (6)
1. Spend More Time Playing
* LESS DISRUPTION for lessons, drills and play
* Improve match-play experience
* More TIME playing and less time picking up balls
* Nearly INVISIBLE and unnoticeable while playing
* IDEAL for using a ball machine

2. Safety - Avoid Ankle Injuries
* SAVE pickup effort & Keep balls off adjoining courts
* Fewer LOST BALLS and lower replacement cost

3. Easy 2-Sided Installation
* Sets up in a few minutes

To order the Ball Magnet, contact info@ihstennis.com or visit www.ihstennis.com. Order your Ball Magnet today and get free shipping with coupon code: TNOW2014.

Become a fan of the Ball Magnet on Facebook.

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Fri, 01 Aug 2014 10:53:24 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2014/Newly-Released-Ball-Magnet-Proves-to-Be-Valuable-T.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/TIA-Hall-of-Fame-Announces-Ninth-Inductee.aspx]]> <![CDATA[TIA Hall of Fame Announces Ninth Inductee]]> <![CDATA[]]><![CDATA[Longtime industry pioneer becomes ninth inductee to Tennis Industry Hall of Fame.]]><![CDATA[
Longtime tennis industry veteran and industry pioneerJim Baughwill become the ninth inductee into the Tennis Industry Hall of Fame on Sunday, Aug. 24, during the TIA Tennis Forum and Tennis Show.

The Tennis Industry Hall of Fame honors industry leaders who have made a significant impact on the tennis industry from 1960 to present in one of four categories: inventors, founders, innovators, and contributors.

As the founder and CEO of PHIT America, a non-profit education and advocacy organization designed to combat the nation’s inactivity and obesity crisis, Baughjoins tennis legends Billie Jean King and Nick Bollettieri to receive this prestigious honor. He will be recognized during the TIA Forum and Show on Aug. 24. Plaques of Tennis Industry Hall of Fame inductees are on permanent display at the International Tennis Hall of Fame in Newport, R. I.

A resident of Jupiter, Fla., Baugh’s career in tennis began nearly four decades ago when he became an area sales representative for Converse. Since then, he has progressed to be one of the most recognized leaders in the industry.


Throughout his illustrious career, Baugh has taken pride in a commitment to growing the game. When tennis saw participation numbers dwindle in the late 1990s, Baugh – then head of the TIA – launched several new programs to recruit players to tennis. In just over a decade, the sport grew participation by 36 percent.


As President of Wilson Sporting Goods, Baugh helped increase the company’s market share from 14 to 52 percent. He was inducted into the Sporting Goods Industry Hall of Fame in 2011.

Baugh joins previous TIA inducteesHoward Head (2008), Dennis Van der Meer (2008),Alan Schwartz (2009), Billie Jean King (2010),Nick Bollettieri (2011),Howard Gill, Jr. (2013),Walter Montenegro (2013) andSheldon Westerveldt (2013).

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Thu, 31 Jul 2014 12:22:18 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/TIA-Hall-of-Fame-Announces-Ninth-Inductee.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/ATP-Stars-Visit-Citibank-Branches-in-D-C.aspx]]> <![CDATA[ATP Stars Visit Citibank Branches in D.C.]]> <![CDATA[]]><![CDATA[While taking a break from The Citi Open in Washington, D.C., a few ATP stars stopped in to visit with fans at various Citibank branches.]]><![CDATA[
While taking a break from the grind of The Citi Open in Washington, D.C.,ATP starsMilos Raonic,Lleyton HewittandMikeandBob Bryantook the time to visit with fans at threespecial Citibank branch appearances.

Tennis fans throughout the city came out to meet with the stars, get autographs and photos with the players and Citi Open Tournament mascots Boo & Bam.

<![CDATA[Industry Insider - A Tennis Now Blog]]> (7)
The Bryan brothers—who are the winningest doubles team in the history of tennis and current world No. 1—have won the Washington title three consecutive years (2005-2007) and are the only doubles team in history to have won every major title during their careers.

<![CDATA[Industry Insider - A Tennis Now Blog]]> (8)
Raonic currently ranks No. 7 in the ATP World Tour and reached his first Grand Slam quarterfinals at Roland Garros and first Grand Slam semi-final appearance at Wimbledon, this year.

Hewitt was the youngest male ever to be ranked No. 1 in the world in singles, at the age of 20. His most notable career achievements include winning the 2001 US Open and 2002 Wimbledon men's singles titles, the 2000 US Open men's doubles title, and back-to-back Tennis Masters Cup (now called the ATP World Tour Finals) titles in 2001 and 2002.

Photo credits: Susan Hornyak

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Thu, 31 Jul 2014 11:22:48 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/ATP-Stars-Visit-Citibank-Branches-in-D-C.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/New-String-Company-Hits-the-Market,-Boasts-High-Qu.aspx]]> <![CDATA[New String Company Hits the Market, Boasts High-Quality Performance Strings]]> <![CDATA[]]><![CDATA[The newest YTEX string on the market is also one of RSI's highest rated strings for players.]]><![CDATA[
If you don't play with the No. 1 rated string by the RSI, allow us to introduce you to YTEX.

As the newest company in the string market, YTEX offers exceptional quality in every product. The proof of concept is simple: as of February of 2012 it has the second-best rated string ever tested by RSI - the Quadro Twist string. And there is a reason why YTEX is so excited about those second place honors. That's because the only string that is rated higher is natural gut. Based on the price point differential, you can now market the No. 2 string in the world to your clients at a very affordable price for clubs etc., and you'll receive more revenue/profitability by providing a new and fresh line of strings.

<![CDATA[Industry Insider - A Tennis Now Blog]]> (9) YTEX provides a full range of strings, including synthetics and other strings all rated in the top 20 ever tested by RSI. Those numbers say a lot about the company's first year, as it is committed to quality first and foremost, as well as in-depth research and development. Their product speaks for itself.

The Quadro Twist soft poly was awarded Official String for the 2013 Junior Orange Bowl, where 1,400 of the world's top juniors each received a set in their goody bag to play test.

YTEX offers a variety of cutting-edge profile strings such as the Pro Tour series, Pentagonal Twisted, Triple Twister Silver, Quadro Twist, and Octo-Twist to name a few, but the talk of the town is the new SQUARE-X. They also offer a complete range of strings depending on the player’s level. The Quadro Twist is rated No. 1 for spin and No. 2 ever tested by the RSI playtest team.

YTEX is featured at some of the largest online U.S. retailers, including Tennis Express, Tennis Warehouse, etc.

Clubs, coaches and stringers qualify for wholesale prices. Contact ivor@ytexstrings.com or visit www.ytexstrings.com.Become a fan of YTEX on Facebook.

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Tue, 29 Jul 2014 11:24:35 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/New-String-Company-Hits-the-Market,-Boasts-High-Qu.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/New-Owner-Set-for-Little-Miss-Tennis.aspx]]> <![CDATA[New Owner Set for Little Miss Tennis]]> <![CDATA[]]><![CDATA[Tennis clothing company for children changes hands.]]><![CDATA[
MINNEAPOLIS ─ LittleMissTennis, the industry-leading brand for children’s court couture, now has a new owner astennistogs icon and company founder Marilyn Kosten has decided it was time to let someone else serve after an illustrious and storied 40-year run. “Little Miss has flourished for four decades because of the brand’s reputation for quality and elegant style so I was looking for just the right person to carry on the legacy I worked so hard to build,” said Kosten. And that person turned out to be Mary Morrison who has 15 years of experience in the children’s fashion industry.

“Little Miss and Mary are the perfect match,” added Kosten. “From the minute I met my now dear friend who is like another daughter to me, Mary’s vision and experience convinced me that she was the one to whom I could entrust my company.”

Morrison says she is excited about the opportunity Little Miss Tennis presents. “It’s a fascinating, storied brand with such a rich history,” explained Morrison. “Little Miss has a classic style and loyal following that make it unique. I am honored that Marilyn passed the torch to me.” The new owner of Little Miss Tennis says her future plans include expanding the brand Kosten built. “Moms that wore Little Miss are now buying our clothes for their kids. We want to continue what has worked for 40 plus years and at the same time offer more options to more customers.”

ABOUT LITTLE MISS TENNIS
Established in 1973, Little Miss Tennis (www.littlemisstennis.com) provides designer tennis clothing for boys and girls from three years old through early teen. Leading tennis stores, country clubs, tennis tournaments and children’s specialty shops across the country carry the line. There is a Little Miss dress on display in the Tennis Hall of Fame in Newport, R.I.
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Mon, 28 Jul 2014 14:29:39 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/New-Owner-Set-for-Little-Miss-Tennis.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/New-Champions-Claim-Inaugural-New-Balance-High-Sch.aspx]]> <![CDATA[New Champions Claim Inaugural New Balance High School Tennis Championships]]> <![CDATA[]]><![CDATA[Two champions claimed a wildcard spot in an upcoming ITF junior event by winning the inaugural New Balance High School Tennis Championships.]]><![CDATA[
In a unique tournament created from a partnership between the United States Tennis Association and New Balance, two singles champions claimed the inaugural New Balance High School Tennis Championships presented by the USTA. By winning the respective girls' and boys' events,Madison Clarke of Phoenix, Ariz., and Matt Kuhar of Smithfield, RI,will each receive a wildcard spot in an International Tennis Federation (ITF) junior event held prior to the 2014 US Open Junior Championships.

In her match against Jenna Moustafa of Los Angeles, Calif., Clarke, a rising senior, dropped the first set but came back to win the second and third for a final score of 4-6, 6-2, 6-1. Kuhar, who will be attending Bryant University this fall, defeated Max Cancilla of Huntington Beach, Calif., in another exciting three-set match, 7-5, 4-6, 6-3.

In consolation matches also played today, Ellen Jang-Milsten of Alpharetta, Georgia, defeated Janice Shin of Houston, Texas, 6-4, 4-6, 10-6, and Jeff Zucker of Short Hills, NJ, defeated Kavir Kumar of Mooresville, NC, 6-2, 5-7, 7-5.

The tournament, held at the Beren Tennis Center at Harvard University, began on Monday. Each of the 64 boys and 64 girls played a minimum of four matches throughout the week, and a maximum of six matches for winners who continued to advance in the compass-draw format.

New Balance developed this event with the goal of supporting and recognizing all high school tennis players and coaches and the dedication they bring to the game. New Balance sought the USTA’s support for this event because of the strong alignment of both organizations’ goals to promote and develop the sport of tennis, as well as the USTA’s extensive experience managing tennis events.
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Fri, 25 Jul 2014 15:06:46 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/New-Champions-Claim-Inaugural-New-Balance-High-Sch.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/TGA-Premier-Youth-Tennis-Launches-First-Franchise.aspx]]> <![CDATA[TGA Premier Youth Tennis Launches First Franchise in Oregon]]> <![CDATA[]]><![CDATA[Innovative school-based program in partnership with USTA is established in southern Oregon]]><![CDATA[
TGA Premier Youth Tennis (TGA), the national after-school youth sports franchise company, has established its first franchise territory in the state of Oregon.

Jeremiah Paladino, a former banking executive, has acquired the geographic rights to TGA Premier Youth Tennis in southern Oregon, which will cover the Medford and Eugene areas.

TGA’s innovative school-based activation model and tennis enrichment curriculum was developed in partnership with the United States Tennis Association (USTA) to introduce the sport in schools and support the USTA’s “10-and-Under Tennis” initiative before transitioning them to USTA programs, tennis facilities and USPTA Professionals nationwide.

Prior to acquiring the new TGA business, Paladino was a lifelong tennis player and banking executive who worked 10 years for Wells Fargo and three years for KeyBank.

TGA Premier Youth Tennis of Southern Oregon is expected to engage thousands of participants by introducing the sport to children at elementary and middle schools, child care centers and community based organizations via a multi-level instruction curriculum that includes physical fitness, health and nutrition, education and character building.

“Bringing TGA tennis enrichment programs to the Medford and Eugene area schools and communities is a wonderful opportunity to teach youth values they can apply to the rest of their lives,” Paladino said. “Once the kids realize they are enjoying what they are learning, they will be hooked for years and filling up community tennis courts and playing in USTA events.”

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Tue, 22 Jul 2014 15:55:08 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/TGA-Premier-Youth-Tennis-Launches-First-Franchise.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/Infographic-Wimbledon-Women’s-Prize-Money.aspx]]> <![CDATA[Infographic: Wimbledon Women’s Prize Money]]> <![CDATA[]]><![CDATA[Women's prize money has exploded over the past 50 years. This infographic shows us just how much.]]><![CDATA[We may have already traded in the All England Club grass for the hard courts of the US Open Series, but this Wimbledon infographic caught our attention. It tracks the prize money for the women’s winners from the start of the Open Era in 1968. Rod Laver and Billie Jean King hoisted trophies that year, earning $3,414.23 and $1,280.34 respectively. It would take another 39 years before Wimbledon joined the rest of the Slams by offering equal prize money for both men and women. Just weeks ago, Novak Djokovic and Petra Kvitova banked $3,004,522.40 for their Wimbledon victories, further highlighting the surge in tennis prize money over the past 50 years. Take a look at the graphic below to see how the women’s winnings have evolved over time. Click the image to enlarge.

<![CDATA[Industry Insider - A Tennis Now Blog]]> (10)

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Mon, 21 Jul 2014 15:04:25 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/Infographic-Wimbledon-Women’s-Prize-Money.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/Win-Tickets-to-the-2014-US-Open-Courtesy-of-PlayTe.aspx]]> <![CDATA[Win Tickets to the 2014 US Open Courtesy of PlayTennis.com]]> <![CDATA[]]><![CDATA[PlayTennis.com is giving fans a chance to win tickets to this year's US Open event.]]><![CDATA[
As the summer tennis season heats up in the US with the Emirates Airline US Open Series beginning in July in Atlanta and culminating in Flushing, NY, at the 2014 US Open, visitors to PlayTennis.com have a chance to win tickets to one of the world's largest annual sporting events.

Beginning July 7, and running through August 4, 2014, the PlayTennis.com website will be highlighting a sweepstakes offer from the Emirates Airline US Open Series which gives entrants a chance to win a grand prize of two tickets to the 2014 US Open. One-hundred other great Emirates Airline US Open Series prizes will also be given away in a random drawing. Entry into the sweepstakes is free for site visitors and requires only a simple form to complete, which includes signing up for the Emirates Airline US Open Series newsletter. Consumers who wish to enter for their chance to win should visit the PlayTennis.com website, click the homepage rotator image displaying the "Win Tickets to the US Open" message, and submit the completed form.

"The ultimate goal of the USTA is to increase the growth and popularity of tennis," says Conley Downing, USTA's Pro Tennis Brand Manager. "Through this promotion with the TIA and PlayTennis.com, we're not only increasing awareness of the Emirates Airline US Open Series, but also directing consumers to a platform where they can learn more about the game and utilize the tools available through PlayTennis.com to play more tennis."

Restrictions apply. To learn more about the sweepstakes and for official rules, visit PlayTennis.com beginning July 7, 2014 or contact the TIA at info@tennisindustry.org.

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Tue, 15 Jul 2014 15:29:28 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/Win-Tickets-to-the-2014-US-Open-Courtesy-of-PlayTe.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/Wilson-Racquets-Dominated-the-Wimbledon-Championsh.aspx]]> <![CDATA[Wilson Racquets Dominated the Wimbledon Championships]]> <![CDATA[]]><![CDATA[Six Wilson players make final eight at 2014 Wimbledon]]><![CDATA[
Wilson dominated the two-week Wimbledon tournament, registering 45 match wins in the gentlemen’s draw and 45 match wins in the ladies’ draw, more than any other manufacturer on both men’s and women’s draws. A quick look at the numbers reveals that Wilson had more main draw players in both the gentlemen’s singles main draw and the ladies’ singles main draw. The Wilson players were the most numerous to reach the round of 16s in both the gentlemen’s and ladies’ draws.

Video: Federer's New Racquet Set to Hit Stores in October

For starters, Petra Kvitova joined the Multiple Grand Slam Singles Title Club and the Multiple Wimbledon Singles Title Club by winning the title. She won her first title at the All England Club in 2011, as well. Her 12th WTA singles title was one of the most dominant in the history of the tournament. Although she was two points from losing in the third round to Venus Williams, Kvitova did not lose any other sets and held three of her opponents to three games or less in a match. She also had three sets where she didn’t lose a game, including in the final. She has moved into the top five on the WTA tour rankings.

More Wimbledon: Petra Kvitova Edges Venus Williams in Epic Serving Battle

Roger Federer’s performance was equally impressive as he was 18-1 in sets en route to the final. The final match was of epic proportions, with momentum shifts and intense back-and-forth play throughout the five-set match before Federer was finally defeated, 7-6 (9), 4-6, 6-7 (4), 7-5, 4-6. This marked his 25th Grand Slam Final, which is a record. He also set records for semi-finals, quarter-finals and numerous others. Roger was using the new Pro Staff RF97 Autograph, which he helped design with Wilson over the last year and that will be available to consumers in October.

More Wimbledon: With Rasheed at the Helm, Dimitrov Has Major Titles in Sight

Grigor Dimitrov, Milos Raonic, Simona HalepandLucie Safarovahad incredible runs at Wimbledon as well, all reaching the semifinals. This means that three of the four players on both the men and women’s draw were using Wilson rackets. Of note, since switching to his Spin Effect Pro Staff at the beginning of the year, Dimitrov has won three ATP Singles Titles on three different surfaces and has now gotten to the quarters and semi-finals of the Australian Open and Wimbledon respectively. While pro tennis players are notorious about never changing their rackets, Dimitrov and Federer are proving with wins…that technology matters!

Earlier in the tournament, and after three years of development and dozens of prototypes, Federer and Wilson officially announced the new Wilson Pro Staff line of rackets, which they collaborated in developing. The Wilson Pro Staff line will feature rackets suited for a variety of attack-style players: from avid players to youth striving to improve their game. The Wilson Pro Staff rackets provide more power without compromising the classic feel long associated with the Pro Staff line.

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Wed, 09 Jul 2014 15:49:48 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/Wilson-Racquets-Dominated-the-Wimbledon-Championsh.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/Judy-Murray-and-the-LTA-Establish-Miss-Hits-Prog.aspx]]> <![CDATA[Judy Murray and the LTA Establish "Miss-Hits" Program]]> <![CDATA[]]><![CDATA[Judy Murray and the LTA have announced plans for a new programto encourage more young girls to get into tennis.]]><![CDATA[
Judy Murray and the Lawn Tennis Association (LTA) have revealed plans to encourage more young girls to get into tennis through a brand new program called ‘Miss-Hits.’

Specifically targeted at girls aged 5-8 years old, Miss-Hits is a unique and exciting way to attract more young girls into tennis, and focuses on having fun whilst also enabling girls to discover skills they never knew they had. It acts as a feeder programme into LTA Mini Tennis sponsored by Highland Spring.

With the help of six characters who champion the programme, Miss-Hits aims to lay the foundations for future female tennis stars and encourage young girls to lead healthy and energetic lives.

British Fed Cup Captain Judy Murray, who designed the program, said: “We’re really proud to have brought this program together to offer young girls something completely different. If girls are going to get involved in tennis and stay in tennis, we need them to have really positive first experiences of the sport and Miss-Hits does just that. It’s girly and friendly, and at the same time it’s cool and trendy. I think it will appeal to a lot of girls out there who love playing active games and learning new skills and I can’t wait to get started.”

Miss-Hits will be rolled out in autumn 2014, initially in London, Bristol, Newcastle-upon-Tyne and Edinburgh. The program will then expand to other cities in 2015.

LTA Head of Participation Rob Dearing added: “There are many more boys playing tennis than girls and we know we have to address this at a number of stages. The first is at entry level where we need to encourage more young girls to try the sport. To be successful at this stage tennis must complement the things they do in their everyday life. Miss-Hits is a great way to make the sport more attractive to young girls and will address the things we know put them off the sport too early, such as too much individual competition or there not being enough girls of their own age playing the sport. We are working closely with Judy to develop the right workforce to deliver Miss-Hits and are looking forward to engaging more young girls in tennis through this exciting new program.”

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Tue, 01 Jul 2014 11:26:53 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2014/Judy-Murray-and-the-LTA-Establish-Miss-Hits-Prog.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2014/Mylan-World-Team-Tennis-and-ESPN-Announce-Deal.aspx]]> <![CDATA[Mylan World Team Tennis and ESPN Announce Deal]]> <![CDATA[]]><![CDATA[The annual World Team Tennis tour will get more exposure starting this summer.]]><![CDATA[Mylan World Team Tennis and ESPN announced a multi-year deal starting this summer.

The four-year agreement will see the network broadcast one match each night of the Mylan WTT season starting on July 7th on ESPN 3. The WTT finals will be broadcast on ESPN 2.

“The team play with the game’s stars in Mylan WTT adds an exciting and different type of event for our industry-leading tennis lineup on ESPN3,” Jason Bernstein, ESPN senior director, programming and acquisitions said.

“We are excited to expand the reach of Mylan World Team Tennis with great broadcast partners at ESPN2 and ESPN3,” Mylan WTT CEO/Commissioner Ilana Kloss said. “Access is a cornerstone of our league and this partnership gives us a broader platform to showcase the best in professional team tennis competition and to introduce more fans to our brand.”

The Mylan WTT Conference Championships will air on ESPN3 on Thursday, July 24. The conference champions advance to the Mylan WTT Finals on Sunday, July 27, on the home court of the Western Division champions. Play starts at 5:00pm ET on ESPN3 with ESPN2 joining the coverage at 6:00pm ET as World Team Tennis teams battle for the King Trophy, named after league co-founder Billie Jean King.

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Tue, 24 Jun 2014 16:20:14 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2014/Mylan-World-Team-Tennis-and-ESPN-Announce-Deal.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2014/TGA-Premier-Youth-Tennis-Establishes-New-Franchise.aspx]]> <![CDATA[TGA Premier Youth Tennis Establishes New Franchise]]> <![CDATA[]]><![CDATA[TGA Premier Youth Tennis (TGA) awarded a new tennis franchise in California, the sixth in the state and 25th nationwide.]]><![CDATA[
TGA Premier Youth Tennis (TGA) awarded a new tennis franchise in California to Mike Lipsey, a former Silicon Valley semiconductor executive.

Lipsey’s franchise, located in the San Jose and lower San Francisco peninsula area, is the sixth tennis franchise in the state of California and the 25th franchise developed nationwide in just over 24-months.

TGA’s innovative school-based activation model and tennis enrichment curriculum was developed in partnership with the United States Tennis Association (USTA). The program introduces the sport in schools and supports the USTA’s “10-and-Under Tennis” initiative before transitioning them to USTA programs, tennis facilities and USPTA Professionals nationwide.

“TGA offers a unique business model which enables my passion to also be my career. I am very excited to have this opportunity to bring the sport of tennis to schools and impact local youth through the character development themes that TGA emphasizes,” Lipsey said.

Lipsey spent 25 years as an executive in the semiconductor industry overseeing global supply chains, and most recently worked as a supply chain consultant. In 2007 he semi-retired and for the last five years has been working with underserved youth in the Silicon Valley as well as Liberia in West Africa.

Lipsey, who played competitive tennis in high school and still plays in USTA adult leagues, recognized a great post-retirement career opportunity with TGA that involved his passion of tennis and working with youth.

“TGA offers the unique advantage of taking the opportunity to learn tennis directly to schools,” he said. “Once students progress through the five-level after-school curriculum there are well-articulated pathways to further their development and love of the sport.”

TGA Premier Youth Tennis of Silicon Valley is expected to engage thousands of participants by introducing the sport of tennis to children at elementary and middle schools, child care centers and community based organizations through a multi-level instruction curriculum that enriches young people’s lives through physical fitness, health and nutrition, education and character building.


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Tue, 17 Jun 2014 09:30:03 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2014/TGA-Premier-Youth-Tennis-Establishes-New-Franchise.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2014/Tennis-Meets-Technology.aspx]]> <![CDATA[Tennis Meets Technology]]> <![CDATA[]]><![CDATA[Following the trend in fitness trackers, Zepp brings another device to the digital market.]]><![CDATA[
Following the trend in fitness trackers, the market for “connected” tennis devices seems to be poised for continued expansion with the introduction of a few new devices. First came Babolat’s Pure Drive Play, the world’s first connected tennis racquet. Now, we’ve been introduced to the Zepp Tennis Sensor, a competitor that is newer to the market in recent months. Also coming soon is the Shot Stats Challenger, a dampener style device that attaches to any racquet, providing instantly viewable data on swing speed, impact location, spin level, shot quantity and more. After testing the Zepp Tennis Sensor, I came away feeling that it does fill a slightly different slice of the market compared to the Babolat frame. Let’s take a closer look.

Connectivity & Usability

The Zepp device is incredibly easy to connect to your smartphone or tablet via Bluetooth after you set up your profile. Whereas I often had difficulty connecting my Pure Drive Play to my phone, the Zepp paired up instantly every time. I also enjoyed the fact that there was an audio cue announcing when it was connected or disconnected (this feature can be turned off). If your phone is connected during play, your data gets uploaded automatically or the device can store up to 200,000 swings offline until the next time you sync it.

<![CDATA[Industry Insider - A Tennis Now Blog]]> (11) The Zepp also comes with a charging cradle that connects to a computer via USB, but the actual data review is all app based (the Babolat has a computer based interface in addition to the app). Powering on and off is easy and it provides a flashing indicator when the battery gets low. Attaching the sensor to the handle of the racquet is easy, as the silicone mount slips on quickly provided you properly line up the sensor inside the mount. Initially, I was a bit concerned about how its placement on top of my overgrip could create obstruction, but I was pleasantly surprised at how little I noticed the mount on my handle during play.

The primary sticking point for players will be the fact that Zepp lists the sensor and mount at a combined weight of 18 grams. That is a significant amount of weight to be adding to the handle of any racquet, impacting the static weight and the balance of your frame. Players who typically use lighter, head heavy frames would probably have a more noticeable adjustment with the Zepp sensor attached. While the connectivity features may not be as rich as the Babolat Play (currently there is no computer based option or social network features), the Zepp does provide a very user friendly setup while also allowing you to play with your racquet of your choice.

Data Collection and Review

The Zepp Tennis Sensor utilizes dual accelerometers and a 3-axis gyroscope to analyze your swing path and racquet speed. This gives it the ability to provide data on what stroke is hit, the sub type of each stroke (flat, slice, topspin) and the power level of each shot. There were some noticeable accuracy issues with the sensor determining what kind of stroke I was hitting. I had several sessions where I did not do any serving yet it gave me a reading that included a significant level of serves and smashes. The sensor appeared to have trouble recognizing that high forehands were not serves or smashes.

It was more accurate with the sub types of each stroke as the breakdown of flat, topspin and slice shots was right where I expected it to be. When looking at topspin, the Zepp does have a more limited view than a product like the Pure Drive Play, as it does not (currently) give you a measure of how much spin is present. It simply presents a surface view of your overall shot selection. This feature would provide a good baseline for what shots a player is favoring and could provide a way to focus training sessions on developing shots in which they feel less confident.

The power level is graphed out either as a combined visual of all stroke types or individual shot type. The chart also shows your maximum power level for each stroke as well as your average. This offers solid potential to track your match fitness and how your power level fluctuates over the course of longer periods of play.

<![CDATA[Industry Insider - A Tennis Now Blog]]> (12) Another important feature that was just recently added is the impact locator. This tool allows you to breakdown each stroke type and see where on the string bed you are making contact. Much like its competitors, the Zepp appears to estimate the location by detecting the frequencies given off by the string bed on contact and applying an algorithm. I found it to be pretty accurate based on what I know about my typical contact point. The impact locator is a great way to identify footwork, spacing and timing issues with your strokes, and its recent inclusion in the app increases the overall functionality of the Zepp.

Perhaps the biggest addition to the Zepp is the new 3D Serve Analysis tool. This feature logs each serve you hit as a three dimensional model. You can then view a video playback of any serve you hit and see the full swing from take back to follow through. Within the app, you can view each serve’s racket speed, estimated ball speed, spin level, backswing and impact time. The feature also allows you to compare any two serves as well as overlay a pro’s serve with yours for comparison. The Zepp is the first device on the market to provide a complete model of a swing, making the Serve Analysis tool the most valuable aspect of the Zepp. While it shouldn’t be viewed as a way to learn or fix the serve without proper coaching, it could be a tremendous asset to a player trying to identify areas for improvement.

Final Verdict

The Zepp Tennis Sensor provides a major challenge to its current and potential competition in cost vs. benefit terms. Is it capable of the in-depth detail and evolutionary comparison tools that its competitors have? Not currently. However, it does offer a great overview of a player’s game and can easily be used to chart the development of certain strokes as well as be an effective tool for measuring a player’s match fitness via the power level graphs. Easy to use capability, a significantly lower cost of entry than the Pure Drive Play and the fact that it is compatible with any racquet you choose make it well worth consideration by someone in the market for a connected device to analyze their game.

Zepp will continue to refine the way the system records data as well as add new features and capabilities. The recent inclusion of the Impact Locator and 3D Serve Analysis tools are an indicator of Zepp’s commitment to refining the product. If the thought of having to completely switch racquets and wade into a mountain of data just to analyze your game doesn’t appeal to you, then the Zepp is a worthy candidate. It offers a strong balance of user friendly, simple tools at an affordable price. Join the tennis tech revolution and grab your Zepp Tennis Sensor today!

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Fri, 13 Jun 2014 12:22:38 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2014/Tennis-Meets-Technology.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2014/Connecticut-Open-WTA-Event-Gets-New-Title-Sponsor.aspx]]> <![CDATA[Connecticut Open WTA Event Gets New Title Sponsor]]> <![CDATA[]]><![CDATA[A new title sponsor and funding results in a name change for the US Open Series event.]]><![CDATA[
There's new life for a longstanding US Open Series event this summer. The result - a name change.

The WTA tournament hosted each summer in New Haven, Conn., will remain where it stands after the event secured a new sponsor and state funding.

According to the New Haven Register, the event found a new title sponsor in United Technologies. State officials and event organizers announced the transition during a press conference on Tuesday. The former New Haven Open will now be known as the Connecticut Open presented by United Technologies.

“Though we love New Haven, love being here and love the mayor, the state deserves a share of the recognition as well,” Governor Dannel P. Malloy said. “There’s a great tournament being played here with a great Connecticut company coming in to really play the lead role. It’s an important event for the state.”

The tournament, which had once been a combined men's and women's event, went without a title sponsor for over four years.

Last October, the state agreed to purchase the tournament's sanction from the USTA to fend off a bid from organizers in Winston-Salem, N.C., who currently host an ATP 250 event there.

Defending champion and recent French Open finalist Simona Halep is committed to play this year, along with former winner Caroline Wozniacki.

The Connecticut Open will be held from August 15-23.

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Tue, 10 Jun 2014 16:27:33 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/June-2014/Connecticut-Open-WTA-Event-Gets-New-Title-Sponsor.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2014/USTA-Announces-Launch-of-New-State-of-the-Art-Faci.aspx]]> <![CDATA[USTA Announces Launch of New State-of-the-Art Facility in Orlando]]> <![CDATA[]]><![CDATA[USTA Chairman, CEO and President Dave Haggerty called the new site a "game-changer" for the sport.]]><![CDATA[
Earlier today, the United States Tennis Association announced plans to create what it calls the "new home for American tennis" at a state-of-the-art facility in Orlando, Fla. With a goal of enhancing the sport at every level, the center will contain over 100 courts and be the new home of the USTA’s Community Tennis and Player Development divisions.The new facility will have an eye to welcoming new and improving current players across the country, whether it be young players, recreational players, collegians, future professional players, and professional tour players.

The new facility is slated to be complete in the fourth quarter of 2016.

Dave Haggerty, USTA Chairman, CEO and President said,“his new home for American tennis will truly be a game-changer for our sport,” while Florida Governor Rick Scott announced it will create 154 new jobs for the state and will"make Florida one of the top states for tennis in the nation."

The new facility, housed on 63 acres of land, will include:

  • A tournament and league area that will include 24 clay courts, 16 hard courts and two player pavilions. This area will also feature a tournament administration office withtrainer rooms, a stringer area, player lounge, public restrooms and a check-in area.
  • A collegiate tennis area that will feature 12 hard courts and one future tournament show court, which will allow two matches to be played simutaneously.The future home of the University of Central Florida's tennis programs, the courts will be equipped for television and have seating for 1,200 people.The area will feature a two-story pavilion for concessions, public restrooms, team locker rooms and areas for trainers and officials.
  • A Team USA area that will include eight hard courts and eight clay courts. The courts will be utilized by the 17 USTA sections, along with coaches and their players throughout the country in collaboration with USTA Player Development.
  • A high performance and player development area that will include eight hard courts, eight red clay courts and six covered courts for USTA Player Development. Withdorms that can house 32 boys and girls anda strength and conditioning space, this area will be used for Team USA events.
  • Eight 36-foot and eight 60-foot courts that will enable youth and adults to develop their games.
  • A USTA office building. The ground floor will include a tennis pro shop, fitness area, locker rooms, player lounge and cafeteria, with USTA offices occupying the otherfloors.
USTA Player Development will move its headquarters from Boca Raton, Fla., to the facility once it's completed. The USTA’s Community Tennis division will also relocate to Orlando from the USTA national headquarters in White Plains, N.Y.

“Our goal is simple: to continue to raise the bar for our sport,” said Gordon Smith, USTA Executive Director and Chief Operating Officer. “Our new facility in Orlando will help ensure we develop the next generation of players, coaches, tennis providers, officials and volunteers.”]]>

Wed, 14 May 2014 12:22:39 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2014/USTA-Announces-Launch-of-New-State-of-the-Art-Faci.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/April-2014-(1)/Curvstar-Racquet-Introduces-Ergonomics-to-Tennis.aspx]]> <![CDATA[Curvstar Racquet Introduces Ergonomics to Tennis]]> <![CDATA[]]><![CDATA[German father and daughter team up for new look at reducing wrist, elbow strain.]]><![CDATA[
Looking for a tennis racquet that reduces strain on your wrists and elbows?

The Curvstar Racket might be just what you're looking for.

True to its name, the Curvstar does not follow the traditional straight-necked design of the average tennis racquet, but takes on ergonomic tendencies like chairs and keyboards of the same design to reduce the tension put on your wrist and elbow while you play.

According to its designers, not only does the Curvstar excel ergonomically, but it also has a bigger sweet spot than a traditional racquet, and a curved frame that reduces vibrations on each hit.

The racquet is the brainchild of Manuela Emmrich, daughter of former German tennis great Thomas Emmrich, who won 47 German Democratic Republic titles between 1970-1988.

The Curvstar has received a patent and approval for use from the International Tennis Federation. Thomas Emmrich recently won the European Doubles Championship with a prototype.

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Wed, 16 Apr 2014 11:48:42 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/April-2014-(1)/Curvstar-Racquet-Introduces-Ergonomics-to-Tennis.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2014/New-Balance-Establishes-National-High-School-Tourn.aspx]]> <![CDATA[New Balance Establishes National High School Tournament]]> <![CDATA[]]><![CDATA[Event offers young tennis athletes a new, elite level of competition on the national stage.]]><![CDATA[BOSTON, March 5, 2014 – Global athletic leader New Balance today announced the creation of the inaugural New Balance High School Tennis Championship presented by the United States Tennis Association (USTA), an event that will offer young tennis athletes a new, elite level of competition on the national stage. The tournament will be held at the Beren Tennis Center at Harvard University in Boston, July 21-25, 2014.

“New Balance believes the high school tennis player will be a tennis player for life, and we are proud to recognize the commitment these athletes have to the game,” said Bruce Schilling, General Manager of Tennis for New Balance. “We are also excited to build relationships with the high school state athletic associations through this new and exciting event and work with them to develop ongoing programs and services for individual players and coaches.”

New Balance developed the event with the goal of supporting and recognizing all high school tennis players and coaches and the dedication they bring to the game. New Balance sought the USTA’s support for this event because of the strong alignment of both organizations’ goals to promote and develop the sport of tennis, as well as the USTA’s extensive experience managing tennis events.

Boys’ and girls’ singles events will unfold in a 64-player compass draw format, giving players the opportunity to play many matches, and giving spectators the chance to witness exciting, level-based competition. Winners of the New Balance High School Tennis Championship will be awarded wildcard spots in an International Tennis Federation (ITF) junior event held in the U.S. prior to the 2014 US Open Junior Championships.

To foster participation among high school players and the event, New Balance is collaborating with the High School State Associations to conduct outreach and work with athletic directors, coaches, and players to acknowledge the importance of the high school game. Other event supporters include Harvard, SJX, and Home Team Sports.

Throughout the United States, more than 355,000 boys and girls participate in high school tennis. At the collegiate level, approximately 20,000 varsity positions are available for top athletes, with intramural and club-level programs providing an additional 40,000 participants the opportunity to maintain their social and competitive connection to the sport throughout college.

For more information on signing up, click here.

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Wed, 26 Mar 2014 08:59:37 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2014/New-Balance-Establishes-National-High-School-Tourn.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2014/USTA-SoCal-Section-Growing-Tennis-Through-TGA-Yout.aspx]]> <![CDATA[USTA SoCal Section Growing Tennis Through TGA Youth Tennis Franchise]]> <![CDATA[]]><![CDATA[Unprecedented move creates business model to increase participation.]]><![CDATA[Los Angeles, CA –The Southern California Tennis Association (SCTA) has acquired a TGA Premier Youth Tennis (TGA) franchise and created a unique collaboration to grow the sport. The SCTA will implement TGA’s school-based activation model in the San Fernando Valley, and is the first United States Tennis Association (USTA) section to invest in TGA’s self-sustaining business.

“Schools are the sources of new youth players for the tennis pipeline.I believe that partnering with TGA Premier Youth Tennis creates the best opportunity to consistently introduce tennis to elementary and middle school students and parents via a successful market-proven model. I believe that the SCTA will look back on this partnership with TGA as one of the key building blocks for the future of tennis in Southern California,” according to SCTA Executive Director Bruce A. Hunt.

As the franchisee, the SCTA will use TGA’s infrastructure to run in-school and after-school enrichment programs that engage new youth tennis players along with their families in elementary and middle schools. The new participants will transition to local TGA/SCTA camps, USTA programming and local tennis clubs. Wilson Tennis will provide all of the equipment for the programs.

“Partnering with the SCTA to implement our franchise model is a game changer within the industry, which will bring tennis directly onto school campuses alongside the mainstream sports,” said Joshua Jacobs, TGA’s founder and CEO. “Through this unique collaboration the SCTA will control the pipeline and development pathway of tennis in Southern California, while increasing the base and participation.”

The SCTA will use the TGA franchise model to create full and part-time jobs to oversee day-to-day operations, handle staff training and teach the programs. In addition, the revenue generated from the business model will help develop other youth initiatives within the section.

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Wed, 05 Mar 2014 13:43:51 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2014/USTA-SoCal-Section-Growing-Tennis-Through-TGA-Yout.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2014/14th-Annual-National-Health-Through-Fitness-Day”.aspx]]> <![CDATA[14th Annual “National Health Through Fitness Day” Held at Capitol Hill]]> <![CDATA[]]><![CDATA[Event will feature15-20 celebrity athletes, 150 sports industry executives, 40+ sponsor companies.]]><![CDATA[Jim Baugh, long-time tennis executive with Wilson Sporting Goods and founder of PHIT America, is gearing up for the 14th Annual“National Health Through Fitness Day”this week. Learn more about the event through his Q&A.

“National Health Through Fitness Day” will be held Wednesday, March 5, on Capitol Hill. What are the main objectives or goals for the event?

The main objective of the day for PHIT America is to lobby Congress to “get America moving” by passing the Personal Health Investment Today (PHIT) Act and extending the Carol M. White Physical Education Program (PEP). The PHIT Act would allow Americans to set aside pre-tax dollars for physical activity expenses – an investment that has been shown to pay dividends in health care savings.

You founded PHIT America in January 2013 to combat the nation’s inactivity and obesity crisis. How do you plan to discuss this with Congressional leaders on March 5?

PHIT America was founded as a year round movement for a fit and healthy America. We communicate this through an extensive social media and marketing campaign to advocate for the PHIT Act and educate America about the importance of being active. On National Health Through Fitness Day, we join with our athlete and industry partners to meet with Congressional leaders and share the benefits of physical activity - both for individuals and for the country. There are not many issues Republicans and Democrats agree on, but the PHIT Act has bi-partisan support. Both parties agree this is good for America.

As former CEO of Wilson Sporting Goods, you know the impact legislation has on consumers. If passed, the PHIT Act will allow Americans to use pre-tax medical accounts for physical activity expenses. What is your message to sports industry organizations to get them more involved?

The passing of the PHIT Act would be an obvious win for the sports and fitness industry. Not only would it lead to more customers and increased sales, it would welcome new athletes to the sport communities we know and love. As an industry, we have catered to observers for too long by selling celebrity jerseys and limited edition shoes. Now is the time to protect ourselves by creating and targeting participants – something the PHIT Act will accomplish.

However, the PHIT Act will be a bigger win for Americans. We will have more active, fit and healthy Americans. Our kids will be more active and healthy. We can help prevent and reduce healthcare costs by having more healthy Americans. The PHIT Act is a win win opportunity…for everyone.

Why do you think the PHIT Act enjoys the coveted support of both parties?

Currently, the PHIT Act has 31 co-sponsors; 17 Democrats and 14 Republicans. It has accomplished this rare bi-partisan support because everyone agrees that it is time to address the 192 million Americans who are not active to healthy standards. We are the most obese country in the world and the percentage of Americans who are completely inactive grows every year. The World Health Organization estimates that every $1 the U.S. invests in physical activity saves $3.20 in medical costs. This is a strong enough ROI for even Congress to agree.

The D.C. event is expecting 15-20 celebrity athletes like Heisman Trophy winner Herschel Walker and two-time Olympic gold medalist Jennie Finch. What impact does their presence have in helping influence legislation?

The presence of these athletes is invaluable. They serve as living examples of how regular activity can lead directly to success and how important it is to lower the barrier of entry for sports and physical activity. Additionally, they represent their sponsors to tell Congress about the financial benefits of a strong sports and fitness industry. Another great thing about having the athletes on Capitol Hill is, to put it simply, the power of their celebrity. Lawmakers deal with lobbyists and interest groups day in and day out, but it’s something different when Jennie Finch walks in with her Olympic gold medal and tells them that they need to pass the PHIT Act.

Besides National Health Through Fitness Day, how does PHIT America keep the inactivity and sedentary crisis in America top-of-mind with Congressional leaders?

As a year round campaign, PHIT America has a number of initiatives to make sure that health through fitness is relevant on Capitol Hill every day of the year. We are currently running a letter writing campaign www.PhitAmerica.org/Advocate that allows anyone to quickly and easily email their representatives in support of the PHIT Act and the PEP program. It only takes two minutes to log on and show your support in a very meaningful way. Once you’re done, send the link to your friends and contacts!

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Mon, 03 Mar 2014 11:39:51 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2014/14th-Annual-National-Health-Through-Fitness-Day”.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2014/Prince-Global-Sports-Brings-Corporate-HQ-to-Atlant.aspx]]> <![CDATA[Prince Global Sports Brings Corporate HQ to Atlanta]]> <![CDATA[]]><![CDATA[Atlanta a perfect fit for global tennis and squash brand. ]]><![CDATA[Omaha, Neb. – Prince Global Sports, a leading manufacturer and distributor of performance racquet sports equipment, footwear and apparel, is relocating its corporate headquarters to Atlanta. Prince is finalizing a lease agreement to move into commercial property in the Buckhead area.

Prince is one of the world’s oldest and most respected tennis and squash brands and will relocate from corporate offices in New Jersey. Chief Executive Officer Mike Ballardie said Prince has been an iconic brand in the tennis industry more than 40 years and feels Atlanta is a natural location for Prince Tennis’ headquarters.

“As we continue our growth as a global company, we see Atlanta and its vast resources as a perfect fit for our management, sales and marketing teams,” Ballardie said. “Atlanta has a thriving tennis community with more men, women and children playing tennis than any other U.S. city, making it a great home base for Prince. As a global brand we are involved at all levels of the sport from juniors to supporting key professionals in tennis and squash tournaments all over the world. Leveraging our assets with Atlanta’s location, talented workforce and the travel options offered by Hartsfield-Jackson Atlanta International Airport will be a tremendous benefit to the company.”

“I am thrilled that Prince Global Sports has chosen Atlanta for their corporate headquarters and pleased to welcome them to Buckhead,” said Atlanta Mayor Kasim Reed. “Atlanta is a natural home for Prince given the city’s love of tennis and our position as a leading distribution and logistics hub.”

Dan Corso, senior vice president of sports at the Metro Atlanta Chamber and executive director of the Atlanta Sports Council, sees tremendous potential in Prince’s move to the region.

“We are pleased to welcome Prince Global Sports, one of the best-known brands in tennis, to Atlanta,” Corso said. “Sports is a large economic driver for our region, both through company operations and hosting ongoing events like the BB&T Atlanta Open, and it serves as a tremendous quality of life attribute for our five million-plus residents and visitors.”

Atlanta boasts the largest city tennis league in the world with more than 80,000 members of the Atlanta Lawn Tennis Association (ALTA), which was established in 1934. The sport’s profile in Atlanta gained tremendous global exposure during the 1996 Centennial Olympic Games in Atlanta.
Ballardie said the company is relocating its product research, development and player servicing activities to the IMG Academy in Florida, alongside the recently opened Prince Innovation Center.

Prince, which is owned by Waitt Company of Omaha, Neb., has several of the world’s top players promoting the Prince brand. In tennis they include David Ferrer, John Isner, doubles team Bob & Mike Bryan, Daniela Hantuchova and reigning Wimbledon champion Marion Bartoli. In the sport of squash Prince boasts both the world number one players – Ramy Ashour and Nicol David. Ballardie anticipates several of their top tennis players will be in town for the BB&T Atlanta Open this July, which draws tremendous crowds to the Atlantic Station. He noted the company looks to host special events in conjunction with this summer’s tournament.


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Thu, 27 Feb 2014 14:58:29 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2014/Prince-Global-Sports-Brings-Corporate-HQ-to-Atlant.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2014/Martin-Named-CEO-Designate-of-International-Tennis.aspx]]> <![CDATA[Martin Named CEO-Designate of International Tennis Hall of Fame and Museum]]> <![CDATA[]]><![CDATA[The former ATP World Tour star, Todd Martin, will assume the role in April 2014, and will take over as CEO in September 2014. ]]><![CDATA[NEWPORT, R.I., February 18, 2014 - Todd Martin, who was ranked world No. 4 on the ATP World Tour in the 1990s, has been named CEO-designate of the International Tennis Hall of Fame & Museum (ITHF) in Newport, R.I. He will succeed Mark L. Stenning, who is stepping down in September after 35 years with the organization and 14 years as CEO.


Martin will begin working at the Hall of Fame as CEO-designate on April 1, 2014, with Stenning remaining as CEO through September 5, 2014. Stenning will then transition to working on special projects for the Hall of Fame, namely, the completion of significant expansion and renovation projects to the facility.



"We are very pleased to welcome Todd Martin as the next chief executive officer of the International Tennis Hall of Fame. When we began our search for the next CEO, Todd was one of the people we went to for suggestions on candidates. Through discussions with him it became apparent that he, in fact, should be on the short list. Not only was Todd a great player-one of the very best in the world, but he is also a tremendous leader and he has been widely respected in his role as president of the ATP Players Council and as a member of the USTA Board of Directors. He will be an asset to the organization, and we look forward to working with him on the continued growth of the International Tennis Hall of Fame & Museum," said ITHF Chairman of the Board Christopher E. Clouser. "I would also like to acknowledge that Mark Stenning has been the heart and soul of the Hall of Fame for 35 years, during which time he has elevated the organization to outstanding levels within the tennis industry and the local community. We are indebted to him for his leadership and service, and we appreciate that he will be working with Todd to ensure a successful transition."


Of his new appointment, Martin commented, "I'm tremendously excited to join the International Tennis Hall of Fame, to lead the organization's staff, and to execute its mission. It is an honor to be charged with preserving the rich history of our sport and to celebrate the people who have created its greatest moments. I look forward to working with the International Tennis Hall of Fame Board of Directors and staff, and many tennis industry partners."

Martin will be assuming the helm during a dynamic time period for the organization. The Hall of Fame is in the midst of a $15.7 million capital campaign. In spring 2014, the organization is scheduled to break ground on a major construction project which will result in the addition of three more indoor/outdoor hard courts and a significant new building for locker rooms, fitness facilities, and office and retail space. Also on the impending schedule is a complete renovation of the museum at the International Tennis Hall of Fame, which will feature major technological updates and complete re-interpretation of the galleries.


"I'm particularly pleased to come on board at such an exciting time," stated Martin. "The impending capital projects will represent a significant upgrade to the property and the offerings the Hall of Fame can make to its patrons and the tennis community overall. A particular goal of mine will be to enhance the Hall of Fame's impact and presence on the international tennis community, and the new museum and facilities will be beneficial in reaching that goal. This is a perfect time to begin here, and I can't wait for April 1."


Since retiring from the ATP World Tour in 2004, Martin has remained highly engaged in the tennis industry. He began serving a second term as a Director at Large on the USTA Board of Directors in January 2013, having previously served on the board from October 2011 through December 2012. He is currently the board liaison to the Youth Tennis Council. Previously, Martin was the board liaison to the Pro Tennis Council and was a member of the Davis Cup, Fed Cup, Olympic and Paralympic Team Events Committee.


In 2012, he launched Todd Martin Tennis, which focuses on junior tennis development. Also in recent years, Martin has done some coaching and spent time working with Novak Djokovic and Mardy Fish.


In 1994, Martin founded the Todd Martin Development Fund (TMDF), which provides tennis, education, and leadership programs for at-risk youth of mid-Michigan. TMDF currently operates as both a National Junior Tennis League and a USTA First Serve chapter.


A successful and popular ATP World Tour player, Martin achieved a career-best ranking of world No. 4. He was a finalist at the 1999 US Open and the 1994 Australian Open. He was a mainstay on the U.S. Davis Cup team, playing every year from 1994 to 2002, and helping the U.S. capture the title in 1995. Martin won eight singles titles and four doubles titles.


Martin served as president of ATP Players Council for eight of the 14 years he played professionally. He was honored with the ATP World Tour Sportsmanship Award in 1993 and 1994.


In addition to his role as CEO, Martin will serve as Tournament Director of the Hall of Fame Tennis Championships, the only ATP World Tour event in the Northeast and the only pro grass court tournament in the Americas. He will assume that position for the 2015 tournament. He will also have oversight of the annual Hall of Fame enshrinement festivities, and other major events including the Legends Ball, an annual gala hosted in New York City during the US Open, and a year-round calendar of public and private events in Newport.


Martin's duties will also include oversight of the Hall of Fame Tennis Clubs, which include 13 grass courts, an indoor tennis facility, and a robust, year-round program of adult and junior tennis. Martin will oversee the museum at the International Tennis Hall of Fame, which is the world's most comprehensive museum dedicated to the history of the sport and its great champions and leaders, and the only sports hall of fame in the country that is accredited by the American Alliance of Museums.


As the International Tennis Hall of Fame is a non-profit organization, Martin will be tasked will oversight of significant fundraising programs and management of a $7 million annual budget. In addition, Martin will be responsible for management the Hall of Fame's buildings and grounds, a 7-acre site built in 1880 which has been designated a National Historic Landmark.
Martin will report to a 69-person Board of Directors, comprised of tennis industry leaders, corporate executives, and philanthropists. He will manage a staff of 35 full-time employees.


Martin grew up in Lansing, Mich., where he was the state high school champion. He attended Northwestern University, playing varsity tennis for two seasons (1988-90). In his sophom*ore season, he led the Wildcats to a Big Ten championship and earned All-American and Big Ten Player of the Year honors, finishing the year ranked No. 2 in the nation.


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Tue, 18 Feb 2014 12:09:40 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2014/Martin-Named-CEO-Designate-of-International-Tennis.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2014/USTA,-PTR,-USPTA-and-USOC-Launch-‘Coach-Youth-Tenn.aspx]]> <![CDATA[USTA, PTR, USPTA and USOC Launch ‘Coach Youth Tennis’]]> <![CDATA[]]><![CDATA[Coaching Curriculum Details Fundamental Skills for Success inTeaching Tennis to Young Players
]]><![CDATA[The United States Tennis Association (USTA) today announced the launch of an educational curriculum program, “Coach Youth Tennis,” to improve the quality and standards of teaching tennis to kids and enhance the long-term development of children in the sport. The program consists of a series of online courses and a hands-on workshop introducing participants to the fundamentals required for success in working with children ages 10 and under.

“Elevating the quality and standards of teaching tennis to our youth will have lasting impact on our sport for years to come,” said USTA Player Development General Manager Patrick McEnroe. “’Coach Youth Tennis’ provides tennis teachers of all levels with the tools necessary to teach the sport to children.”

The USTA worked in collaboration with the Professional Tennis Registry (PTR), the United States Professional Tennis Association (USPTA), and the United States Olympic Committee (USOC), in developing the curriculum, which serves as a pathway to Tennis Professional Certification through the PTR and USPTA certification programs. Beginning in 2014, all individuals who want to become a certified teaching professional will need to complete the “Coach Youth Tennis” curriculum.

All involved associations will utilize their partnership to effectively raise the level of coaching in the U.S., and enhance the teaching process to create an early positive experience for kids.

“This partnership is part of the USTA’s continuing effort to bring more children into the sport,” said Kurt Kamperman, USTA Chief Executive, Community Tennis. “These educational resources will impact tennis teachers and coaches throughout the country, with information on how to best deliver the sport to kids, as well as on maximizing their business.”

The educational curriculum establishes a set of standards for tennis teachers and coaches, ensuring that children will be taught the proper essentials of the game. The combined resources and industry support serves as a tremendous opportunity for tennis in the U.S.

The program consists of two stages of course work, which will include six interactive and engaging online courses and knowledge checks. The curriculum covers several important topics, including appropriate methods on how to communicate, understanding characteristics of children, tennis activities suited for young children, effective ways to transition children through ability progressions, and group management. In addition, the program includes a face-to-face workshop that will provide proper fundamentals and skill development progressions for coaches of young players.

“In providing 10 and under education for the last three years, PTR has been supportive of 10 and Under Tennis from its very beginning,” said Dan Santorum, CEO of PTR. “We are excited about the collaborative effort the USTA organized to expand 10 and under education for tennis teachers, and PTR looks forward to supporting the USTA’s efforts to enhance 10 and Under education that can lead to PTR certification.”

“Our stated mission as an association is to elevate the standards of tennis teaching professionals and coaches,” said USPTA CEO John Embree. “It is not too much to ask professionals who wish to become certified to take seven hours of education prior to certification that addresses our most important initiative, which is to grow our base of players starting with kids 6 to 10 years old.”

For more information on Coach Youth Tennis, please visit coachyouthtennis.com.

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Fri, 14 Feb 2014 10:25:55 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2014/USTA,-PTR,-USPTA-and-USOC-Launch-‘Coach-Youth-Tenn.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2014-(1)/Prince-Releases-New-Racquets,-Lauches-Racquet-Sele.aspx]]> <![CDATA[Prince Releases New Racquets, Lauches Racquet Selector]]> <![CDATA[]]><![CDATA[Racquets for every player type and an innovative racquet selector highlight launch.]]><![CDATA[Prince, a leading manufacturer and distributor of performance racquet sports equipment, footwear and apparel, officially announced today the release of their Spring 2014 Racquet Collection including new models of their Premier, Tour and Warrior series of racquets initially introduced in Fall 2013 as well as a new line of LS series racquets.

The latest launch from Prince is highlighted by the introduction of Pro Series models in the Tour (Tour Pro 100 and Tour Pro 98) and Warrior (Warrior Pro 100) racquet franchises and is another piece of the brand’s 2014 product strategy centered on giving the consumer the right equipment for their game.

”Nowhere is it more evident that we are listening to our customers than in the introduction of these Pro Series racquets,” said Tyler Herring, VP of Product Design and Development for Prince Global Sports. “The Pro Series are just great racquets; traditionally grommetted, high-quality frames that give players the classic feel that they demand.”
Complementing the launch of the Pro Series models will be updated versions of racquets that utilize EXO3 Technology for great all around performance and a 54% larger sweet spot. These new frames in the Tour Series include (Tour 100T, Tour 100 (16x18), Tour 100 (18x20)), as well as updated racquets from Prince’s previous Rebel Series (Tour 98 and Tour 95). World Number One Doubles Team Bob & Mike Bryan, along with top ten ATP Singles Player David Ferrer, can all be seen playing in the Australian Open with the Tour Series racquet models. The Warrior Series includes the best selling model (Warrior 100) and will be played on tour by top ranked American John Isner.

Along with the additions to the Warrior and Tour Series, this Spring Prince will add two new models to the Premier Series (Premier 115 ESP and Premier 105L ESP), featuring Prince’s newest Extreme String Pattern (ESP) Technology delivering an aggressive string pattern that is designed to provide up to 30% more spin.

The LS Series boasts a new cosmetic design with historic Prince racquet names that are designed for club players looking for performance at a more economical price point. Utilizing Prince’s patented O3 Technology for up to a 54% larger sweet spot, the LS models will come in four racquet head sizes and five different weights (Silver LS 118, Blue LS 110, Red LS 105, Pink LS 105, and White LS 100). Top ten WTA Tour Singles Player Jelena Jankovic is now using the Red LS 105.

”With the introduction of all these racquets, it is essential that our consumers can easily identify the right racquet for their game,” said Peg Connor, Director of Global Marketing for Prince Global Sports. “Our new racquet selector is a unique, interactive web app that makes the racquet selection process fun and easy. Tennis is a great sport and when you are playing with the right equipment it is even better.”

Through a series of six questions ranging from level of play to importance of power, players are given a number that directly corresponds with a unique power level number assigned to every Prince racquet. The power level number is then matched up to a racquet that would best meet the player’s needs. Prince’s new racquet selector is currently available through www.princetennis.com and at http://iam.princetennis.com/.

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For more information on Prince Tennis, visit www.princetennis.com, or to follow Prince Tennis on twitter go to @prince_tennis and on facebook at www.facebook.com/PrinceTennis. ]]>
Fri, 31 Jan 2014 13:44:22 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2014-(1)/Prince-Releases-New-Racquets,-Lauches-Racquet-Sele.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2014-(1)/TGA-Premier-Youth-Tennis-Breaks-into-Entrepreneur.aspx]]> <![CDATA[TGA Premier Youth Tennis Breaks into Entrepreneur Magazine’s Franchise 500 Ranking]]> <![CDATA[]]><![CDATA[New school-based activation model for tennis in partnership with the USTA is off to fast start in just its second year.]]><![CDATA[EL SEGUNDO, CA – Entrepreneur Magazine has recognized TGA Premier Youth Tennis (TGA) in its Franchise 500. The fast-growing youth sports company debuted at No. 424.

Entrepreneur's 35th Annual Franchise 500®, which appears in the January 2014 issue, recognizes the top 500 franchise companies in the industry.

“TGA is the first school-based activation model to grow the sport of tennis through a sustainable business model delivered by entrepreneurs,” Joshua Jacobs, founder and CEO of TGA, said.“We are very excited about the initial growth and to be recognized among the Franchise 500 is a testament to the success that our franchises are having across the country.”

TGA began offering its innovative Premier Youth Tennis franchises just 18-months ago, and already the company has grown to 24 across the country serving more than 400 schools and community based organizations.

TGA, which stands for Teach-Grow-Achieve, pioneered a school-based youth sports franchise model in partnership with the United States Tennis Association (USTA) that makes tennis available and accessible to youth and families through an instruction-based curriculum for elementary students, and a play-based curriculum for middle school students. The curriculums were developed in partnership with the USTA and focus on instilling a passion for tennis while promoting advancement, achievement, core academics, and the attainment of life skills on and off the court.

TGA’s youth sports franchise model is developing business ownership and job opportunities in the tennis industry. By bringing tennis directly on to school campuses alongside mainstream sports and increasing youth participation it is also having a direct impact on growing the sport.

Entrepreneur Magazine previously named TGA a “Top 10 Franchise Value” based on total startup costs. In addition, the publication has ranked TGA among the top children’s fitness, low-cost and home-based franchises the last few years.

For more information on TGA, visit www.playtga.com or follow @tgayouthtennis.

_______

About TGA Premier Youth Tennis (TGA)
TGA is a school-based youth development program executed through franchises. Its franchisees are self-starters who enter the tennis industry because they have a passion for helping children become involved in youth sports. TGA introduces youth to tennis at elementary and middle schools, child care centers, and community organizations through a multi-level enrichment program before transitioning them to tennis facilities and USTA programs nationwide. TGA is a national partner with the United States Tennis Association, Wilson Tennis, The President’s Challenge on Physical Fitness, and the National Council of Youth Sports. TGA is also a national supporter of the Afterschool Alliance and Lights on Afterschool]]>
Fri, 31 Jan 2014 13:31:46 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2014-(1)/TGA-Premier-Youth-Tennis-Breaks-into-Entrepreneur.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2014-(1)/USPTA-Partners-with-Prince.aspx]]> <![CDATA[USPTA Partners with Prince]]> <![CDATA[]]><![CDATA[

USPTA Renews Prince Partnership with Multiyear Deal

]]><![CDATA[The United States Professional Tennis Association (USPTA) announced today the signing of a multiyear agreement with Prince Global Sports to endorse Prince racquets, balls, strings, bags and accessories, renewing a previous partnership that helped make Prince a leader in the tennis industry.

When Prince and the USPTA were affiliated during the 1980s through the early '90s, both companies rose to the top of their respective sections in the tennis industry. As Prince repositions itself in the marketplace – including re-entering the tennis ball market – the affiliation with USPTA will help create consumer demand for their product.

“Working with skilled, motivated and performance focused tennis-teaching professionals is a critical factor in driving sales in this industry and Prince recognizes the significant value that an association with the USPTA brings to that equation,” said Prince Global Sports, CEO Mike Ballardie. “A key part of our 2014 brand strategy is a focus on ensuring that all players are ‘fitted’ for the optimum equipment for their game. This partnership with the USPTA is a valued piece of that puzzle.”

As the official racquet and ball supplier for the USPTA, Prince equipment and signage will be used at USPTA World Conferences, division conventions and events, and at all certification testing. The enhanced equipment package provided by Prince for USPTA Professionals will be contingent on the number of hours USPTA Professionals spend on the court teaching. In addition to providing racquets and accessories to USPTA-certified Professionals, Prince will also make contributions to the USPTA’s Retirement Gold+ plan to those USPTA members who qualify, such as club pro shop owners and/or those who have direct fiscal responsibility for their respective pro shop.

“Prince is the first major USPTA endorsee to contribute to the Retirement Gold+ plan because the company knows the influence and credibility that USPTA-certified Professionals have in the industry,” said USPTA CEO John Embree, who is familiar with the brand and its staff from serving as President of Prince Sports, The Americas from 2008-2010. “Having worked closely with Mike Ballardie in the past, I know the commitment the company and its staff have to the tennis-teaching profession and the grassroots efforts to grow our sport.”


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Thu, 02 Jan 2014 17:49:21 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2014-(1)/USPTA-Partners-with-Prince.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/November-2013/FILA-Launches-Inaugural-Soles4Souls-Holiday-Giving.aspx]]> <![CDATA[FILA Launches Inaugural Soles4Souls Holiday Giving Program]]> <![CDATA[]]><![CDATA[FILA partners with SOLES4SOULS to provide online shoppers an opportunity to support others during the holiday season.
]]><![CDATA[FILA ONLINE, which operates the U.S. Ecommerce site for the 102-year-old Sportstyle brand FILA®., announced an exclusive partnership this holiday season with Soles4Souls, Inc., a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty through the distribution of shoes and clothing.

#ShowUsUrSole runs now through Dec. 31, 2013. Customers will have the opportunity at checkout to contribute to those in need when purchasing full price items online. Each shopper that donates to the Soles4Souls charity will receive a discount in accordance with the amount donated. 100% of each shopper’s donation goes straight to the Soles4Souls charity.

“Everyone wants to do something to help others during the holidays, but get caught up in the business of the holiday season, and then, all of a sudden, it’s Dec. 31 and we all missed our chance,” said Jon Epstein, President, FILA USA. “This program makes it fun, fast and easy to shop FILA and support people who need it most.”

“In addition to the discounts we will offer, we are excited to run a contest across our social platforms to promote awareness of the great work Soles4Souls does every day,"said Jennifer O. Estabrook, Executive Vice-President, FILA USA."People will be asked to either send in a creative image of their favorite FILA® SOLES, or a picture of their SOULS, i.e. a photo of them doing volunteer work in their communities, with their schools or on their own volition. The winner with the best submission will receive a $1,000 gift card to Fila.com.”

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Fri, 22 Nov 2013 08:56:04 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/November-2013/FILA-Launches-Inaugural-Soles4Souls-Holiday-Giving.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/November-2013/TGA-Premier-Youth-Tennis-Launches-22nd-Franchise-i.aspx]]> <![CDATA[TGA Premier Youth Tennis Launches 22nd Franchise in New Jersey]]> <![CDATA[]]><![CDATA[After-school tennis programs to enrich the lives of students in Union County.]]><![CDATA[TGA Premier Youth Tennis (TGA), one of the leading initiatives to grow the sport of tennis in partnership with the United States Tennis Association (USTA), has awarded a new tennis franchise in New Jersey to Nick Meltzer, a former financial services and investment executive.

Meltzer’s franchise, located in Union County, joins 21 other existing tennis franchises in 10 different states awarded by TGA in just over 18-months of franchising. This new model, which introduces the sport of tennis to youth in schools through supporting the USTA’s “10 and Under Tennis” initiative, is already serving students and families in more than 1,000 schools throughout the United States.

A graduate of New York University with an MBA in finance, Meltzer is an accomplished investment operations executive with experience in financial services, financial management and is highly skilled in collaborating with organizations to achieve business and financial objectives. He was looking for a more balanced work life and career that could incorporate sports and youth when he discovered TGA.

TGA, which is one of the nation’s most successful and fastest growing youth sports companies, developed and implements a new and innovative school-based activation model and tennis curriculum in partnership with the USTA. The curriculum is designed to enrich young people’s lives through physical fitness, health and nutrition, education and character building.

TGA Premier Youth Tennis of Union County is expected to involve thousands of youth annually by introducing the sport of tennis to children at elementary and middle schools, child care centers and community based organizations through a multi-level instruction program. TGA will then transition the students to local tennis facilities and USTA youth programs.


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Tue, 19 Nov 2013 13:53:11 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/November-2013/TGA-Premier-Youth-Tennis-Launches-22nd-Franchise-i.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/November-2013/HEAD-Graphene-Speed-Pro-Wins-Best-Of-Award.aspx]]> <![CDATA[HEAD Graphene Speed Pro Wins "Best Of" Award]]> <![CDATA[]]><![CDATA[Graphene technology puts new line of HEAD racquets at the top of the industry.]]><![CDATA[The editors of Popular Science, the world’s largest science and technology magazine, have named HEAD’s Graphene™ Speed Pro tennis racquet a 2013 recipient of the publication’s "Best of What’s New Award" in the recreation category.

In early 2013, HEAD launched its Graphene™ Speed and Instinct lines of tennis racquets that feature the revolutionary Graphene™ technology. This innovative technology offers tangible advantages to tennis players of all levels.

Each year, the editors of Popular Science review thousands of new products in search of the top 100 technology innovations of the year. These products are considered breakthroughs that represent a significant leap in their individual categories. The winners of each category are awarded inclusion in the December issue of Popular Science, the most widely read issue of the year since the Best of What’s New awards debuted in 1988. The HEAD Graphene™ Speed Pro is among the 100 new products and technologies awarded in 2013.

The HEAD Graphene™ Speed Pro is constructed with Graphene™, the world’s strongest and lightest material, which enables a redistribution of weight from the racquet shaft to the grip and head. The optimized redistribution of weight in the racquet allows players to generate more kinetic energy when they hit the ball. This means players of every level can generate more power with less effort, thanks to the integration of Graphene™ in the HEAD Graphene™ Speed Pro.

Without any doubt, the future belongs to this extraordinary material – and it is not surprising that the HEAD development engineers are busily working on integrating the HEAD Graphene™ technology into additional racquet models including its latest innovation, the Graphene™ Radical series.

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Thu, 14 Nov 2013 09:43:09 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/November-2013/HEAD-Graphene-Speed-Pro-Wins-Best-Of-Award.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/October-2013-(1)/All-England-Club-to-Host-Youth-Tournaments-in-Indi.aspx]]> <![CDATA[All England Club to Host Youth Tournaments in India]]> <![CDATA[]]><![CDATA[The Road to Wimbledon will debut in January 2014.]]><![CDATA[By Nick Georgandis

England and India are intricately tied through their histories. Now the All England Tennis Club is reaching out to the second-largest country in the world in an attempt to better the sport there.

The Wimbledon Foundation has launched The Road to Wimbledon in India, which will sponsor two National 14 and Under events in January 2014, one each in Delhi and Mumbai, followed by a Junior Masters in April, the finalists of which will play in the UK National Finals at Wimbledon next August.

The move is made in conjunction with the All India Tennis Association.The Foundation will also hold a number of educational tennis clinics in Mumbai and Delhi, spearheaded by Don Bloxman, the All England Club's head coach.

Officers of the British Army introduced tennis to India in the 1880s.The All India Tennis Association got its start in 1920.]]>

Tue, 29 Oct 2013 08:58:11 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/October-2013-(1)/All-England-Club-to-Host-Youth-Tournaments-in-Indi.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/October-2013-(1)/Berdych-Outfitted-with-HEAD-Footwear.aspx]]> <![CDATA[Berdych Outfitted with HEAD Footwear]]> <![CDATA[]]><![CDATA[Tomas Berdych makes the switch to new footwear.]]><![CDATA[In addition to playing with the HEADYouTek™ Graphene™Instinct racquet, current world No. 6 and 2012 Davis Cup winnerTomáš Berdychis now also signed on to wear HEAD tennis shoes.

Berdych will wear the HEAD Sprint Pro at the BNP Paribas Masters in Paris before participating in the ATP Tour Finals and the 2013 Davis Cup Final with the Czech Republic.

The HEAD Sprint Pro, part of HEAD’s new Speed segment, is a lightweight construction which combines control and speed with much needed stability and durability. It features the best HEAD footwear technologies such as HEAD TRINERGY, which provides active energy by absorbing the energy on impact, transferring it from the heel to the forefoot, and then releasing it again to maximize upward motion and provide full energy for the next step.

Designed for aggressive players who do not want to sacrifice style for performance, the HEAD Sprint Pro model is made for all surfaces and comes in two colorways, respectively, for men, women and juniors.
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Mon, 28 Oct 2013 12:54:38 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/October-2013-(1)/Berdych-Outfitted-with-HEAD-Footwear.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/October-2013-(1)/USPTA-Partners-with-TGA-to-Promote-Innovative-Busi.aspx]]> <![CDATA[USPTA Partners with TGA to Promote Innovative Business Model]]> <![CDATA[]]><![CDATA[The new partnership aims to grow tennis at grassroots level through unique school-based activation program.]]><![CDATA[The United States Professional Tennis Association (USPTA) has partnered with TGA Premier Youth Tennis (TGA) to introduce TGA’s business ownership opportunity and school-based activation model to USPTA members. The partnership will help grow tennis at the grassroots level and attract new business for USPTA Professionals.

TGA, which stands for Teach Grow Achieve, pioneered a school-based youth sports franchise model that makes tennis accessible to youth and families through a five level, instruction-based program for elementary students, and a play-based program for middle school students. Its specialized curriculums were developed in partnership with the United States Tennis Association (USTA) and focuses on instilling a passion for youth tennis while promoting advancement, achievement and the attainment of life skills on and off the court.

The USPTA recognized that a relationship with TGA would positively impact its membership through the creation of new business ownership and job opportunities.

“TGA has developed a new generation model that could change the way we grow the sport of tennis,” said USPTA CEO John Embree. “To be able to provide a proven business model and increase the offering of full and part-time job opportunities to our members is critical for the future of our association and for our sport.”

TGA franchise opportunities will create a blueprint for USPTA-certified Professionals to take their skills and quickly scale a self-sustaining turnkey business solution that introduces the sport of tennis throughout their community. The program will then transition the new tennis players to local tennis facilities, youth programs, and USTA events creating new clients and future business for USPTA Professionals.

Other partnership benefits will include the development of educational training programs for youth tennis, further enhancing TGA’s five-level enrichment curriculum, as well as the USPTA and TGA cross-promoting their brands through various channels.

“The tennis industry has done an excellent job in developing opportunities to grow the sport, and now through this new relationship, USPTA Professionals will be on the forefront of significantly growing and activating new players for the future,” said Joshua Jacobs, TGA founder and CEO. “We are thrilled about the opportunity to merge our model with their expert knowledge of delivering tennis instruction to youth and growing the sport.”

TGA after-school tennis enrichment programs take place year-round indoors or outdoors on school campuses or at community centers. TGA provides all appropriate sized equipment including racquets, balls and portable nets from Wilson Tennis for all ages to safely create tennis courts on any surface. The age-appropriate instruction also incorporates lessons in character development, physical fitness, rules and etiquette, as well as academics in math, science, social studies and language.

For more information about TGA Premier Youth Tennis and its franchise business opportunities, visit www.franchisetga.com.]]>

Fri, 25 Oct 2013 14:59:06 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/October-2013-(1)/USPTA-Partners-with-TGA-to-Promote-Innovative-Busi.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/September-2013-(1)/USPTA-Joins-Forces-with-Tennis-Industry-Magazine.aspx]]> <![CDATA[USPTA Joins Forces with Tennis Industry Magazine]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (13)]]><![CDATA[USPTA and Tennis Industry magazine entered a new partnership Wednesday.]]><![CDATA[In a joint announcement made Wednesday at the USPTA World Conference in Orlando, USPTA and Tennis Industry magazine (formerly Racquet Sports Industry magazine) will expand the reach of both publications and help raise the profile of tennis-teaching professionals.

Each issue of TI will incorporate USPTA’s ADDvantage magazine content beginning with the January 2014 issue.

Tennis Industry, the official publication of the Tennis Industry Association, U.S. Racquet Stringers Association, and American Sports Builders Association, is the former Racquet Sports Industry magazine, the largest tennis trade publication in the world, which recently announced its name change to start in 2014.

"Tennis-teaching pros are one of the most important segments of this industry, and we're excited to reach an agreement with the USPTA that will ensure every USPTA member receives a free subscription to Tennis Industry magazine," said David Bone, TI's co-publisher.

Tennis Industry will continue to publish 10 issues a year. The USPTA ADDvantage section will appear in each issue and average 16 pages, except for a 36-page section in the August issue that will preview the annual USPTA World Conference.

"We're pleased to be working with TI, which is a key resource in the tennis industry," said USPTA CEO John Embree. "This agreement will expand the reach of our member publication and expose the USPTA, its programs and its initiatives to a wider industry audience while helping to raise the profile of tennis-teaching pros."
]]>

Wed, 25 Sep 2013 10:38:12 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/September-2013-(1)/USPTA-Joins-Forces-with-Tennis-Industry-Magazine.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2013/Sharapova-Adds-Accessory-Line-to-Sugarpova-Candy.aspx]]> <![CDATA[Sharapova Adds Accessory Line to "Sugarpova" Candy Brand]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (14)]]><![CDATA[A sweet look for a sweet tooth]]><![CDATA[By Nick Georgandis

Maria Sharapova has never been one to shy away from a marketing campaign, and the shrewd business practices have led her to being the most well-paid female athlete in the world year after year.

Sharapova struck again in the consumer world on Thursday when New York-based department store Henri Bendel announced a new collection of accessories in collaboration with the Russian's candy brand Sugarpova.

The collection includes pendants, purses, and other small items featuring Sugarpova's signature red lips emblem.

"Having the Sugarpova brand showcased and having Ms. Sharapova involved in the launch is brilliant," said Ric Peralta, CEO of ATTIK, the marketing team behind the partnership.

"The line extension to Ms. Sharapova's candy brand is a natural fit with the young women who make up the Henri Bendel audience."

Sharapova herself will be on hand for the line's launch at its New York flagship store on Aug. 20, six days before the start of the 2013 US Open.]]>

Thu, 15 Aug 2013 21:39:31 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2013/Sharapova-Adds-Accessory-Line-to-Sugarpova-Candy.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2013/Maria-Sharapova-World-s-Top-Paid-Female-At.aspx]]> <![CDATA[Forbes: Maria Sharapova World's Top-Paid Female Athlete]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (15)]]><![CDATA[WTA players take list's top 4 spots]]><![CDATA[By Nick Georgandis

What has been the case for several years was reconfirmed on Tuesday by Forbes Magazine: If you are a female athlete wanting to make some big money - pick up a tennis racket.

The magazine released its annual list of the Top 10 richest female athletes in the world, and tennis players took the top four spots, led by Russia's Maria Sharapova, who earned $29 million between June 2012 and June 2013.

In all, seven of the Top 10 earners were tennis players. Trailing Sharapova at No. 2 is AmericanSerena Williams ($20.5 million), No. 3 Li Na of China ($18.2 million) and No. 4 Victoria Azarenka of Belarus ($15.7 million).

NASCAR racer Danica Patrick is fifth at $15 million followed by South Korean figure skater Kim Yu-na at No. 6 ($14 million).
Denmark's Caroline Wozniacki is seventh at $13.6 million, followed by Poland's Agnieszka Radwanska ($7.4 million) and Serbia's Ana Ivanovic ($7 million). American golfer Paula Creamer rounds out the Top 10 with $5.5 million.

The list brings into sharp contrast just how marketable female tennis players are. Sharapova earned $23 million in endorsem*nts. Wozniacki, now a full 18 months removed from her last stint at No. 1 in the world and still without a Grand Slam title, has made a large chunk of her money through commercial endorsem*nts. This fact is even more true for Ivanovic, who hasn't won a Grand Slam since 2008, but has made plenty of money with modeling spreads and endorsem*nts.

On Forbes' list of the top-100 highest-paid athletes, Sharapova is ranked No. 22, ahead of both Novak Djokovic ($26.9 million) and Rafael Nadal ($26.4 million), but substantially behind Roger Federer, who made $71.5 million in the year reflected.

Federer was the No. 2 overall earner, behind only Tiger Woods, who pulled in $78 million in that span.]]>

Wed, 07 Aug 2013 18:10:54 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/August-2013/Maria-Sharapova-World-s-Top-Paid-Female-At.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/IART-Racquet-Technicians-Symposium.aspx]]> <![CDATA[IART Racquet Technicians Symposium]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (16)]]><![CDATA[Racquet technicians come from around the world to attend the IART Racquet Technicians Symposium.]]><![CDATA[The 7th annual IART Racquet Stringers Symposium has been scheduled for Sept. 21-25 at Saddlebrook Resort in Tampa, Fla.

Some of the exciting activities this year include an on-court "Meet & Greet"event and trivia contest sponsored by Prince, the annual speed stringing contest sponsored by Wilson, a round-robin tennis event, and a raffle for a Wilson Baiardo stringing machine.

In addition to being a world-class training event for stringers, the symposium is also a great place to become a USRSA Certified Stringer or Master Racquet Technician.

If you would like to attend the symposium this year or have any questions about the event, contact Tim Strawn at 540-772-4418 orcrazydiamond23@cox.net. Complete details about seminar schedules and registration information can be found at www.gssalliance.com/symposium/.]]>

Tue, 16 Jul 2013 12:15:53 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/IART-Racquet-Technicians-Symposium.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/USTA-Considering-Roof-on-Ashe-Stadium-by-2016.aspx]]> <![CDATA[USTA Considering Roof on Ashe Stadium by 2016]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (17)]]><![CDATA[The USTA is moving forward in reviewing designs to add a roof onto Arthur Ashe Stadium by 2016.]]><![CDATA[The ongoing issue over whether Arthur Ashe Stadium will ever have a roof appears to be moving in a positive direction once again.

Officials with the USTA revealed that they are in the process of looking at several proposed designs to add a roof over the main arena for the US Open by 2016, as first reported by Sports Business Journal.

This is in contrast to last year's announcement by the USTA of $500 million dollars in improvements and upgrades to the Billie Jean National Tennis Center that did not, at the time, list any possible plans for a roof.

Inclement weather during the course of the two-week Grand Slam has resulted in five consecutive Monday men's finals starting in 2008.

The 22,500 seat structure is built over an existing landfill that experts in the past have said could not handle the additional weight that a new roof would add onto the arena.

Proposals under review include one of adding a roof composed of polytetraflouroethylene, or PTFE, that is similar to the new roof being planned for the Minnesota Vikings stadium in Minneapolis.

No details were given in terms of cost or time frame for the project that would first have to be approved by both local and state officials.
]]>

Tue, 16 Jul 2013 11:22:44 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/USTA-Considering-Roof-on-Ashe-Stadium-by-2016.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/USPTA-and-PTR-commit-to-collaborating-to-elevate-t.aspx]]> <![CDATA[USPTA and PTR commit to collaborating to elevate the standards of tennis teachers]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (18)]]><![CDATA[Two of the nation's top tennis organizations announced a landmark alliance to present a united front for teaching professionals.]]><![CDATA[The United States Professional Tennis Association (USPTA) and the Professional Tennis Registry (PTR) announced a landmark and unprecedented programmatic alliance in an effort to elevate the standards of tennis-teaching professionals across the country.

The collaborative efforts include both associations embracing the pathway presented by the USTA for 10 and Under Tennis education by adhering to the minimum standards set in the curriculum and testing to be developed in Stage I and Stage II for all new professionals becoming certified in 2014 and beyond.

USPTA and PTR agree to continuing education for all professionals post-certification in terms of number of hours during a three-year cycle until the minimum education is achieved.

Both associations will support child welfare and safety education, certification and ultimately licensing of teaching professionals, in conjunction with the USTA, United States Olympic Committee (USOC) and any other organization that oversees childhood education.

Finally, there will be an open-door policy for members of either association to participate in each other’s symposiums or conferences at the local, divisional and national level at the going member registration rate. The attendance will count toward continuing education credits for each member for either organization.

“The USPTA believes the industry should have a strong voice representing the population of teaching professionals,” said USPTA President Tom Daglis. “An alliance to elevate the standards of teaching professionals is a step toward accomplishing that goal.”

“PTR believes that this is a step in the right direction to strengthen the tennis teaching industry in the United States,” said PTR President Jorge Andrew. “This commitment is important for the growth of tennis.”]]>

Thu, 11 Jul 2013 16:54:58 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/USPTA-and-PTR-commit-to-collaborating-to-elevate-t.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/Murray’s-Triumph-ESPN’s-Second-Biggest-Tennis-A.aspx]]> <![CDATA[Murray’s Triumph -- ESPN’s Second Biggest Tennis Audience Ever]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (19)]]><![CDATA[ESPN reports that its viewershipnumbers for The Championships were up on both cable and digital platforms.]]><![CDATA[The 2013 fortnight of The Championships, Wimbledon thrilled tennis fans with surprises and an historic ending and it provided two of ESPN’s biggest five audiences for tennis in its 33+ years. In addition, the WatchESPN app saw its usage rise for the event by nearly four-fold.

The Gentlemen’s Championship saw No. 2 Andy Murray of Scotland end Great Britain’s 77-year drought, in a straight-sets triumph over No. 1 Novak Djokovic. ESPN’s telecast drew a 1.7 Fast National US rating, according to Nielsen. That represents an average of 1,894,000 homes and 2,456,000 viewers (P2+), the second largest audience in ESPN tennis history, behind only last year’s Gentlemen’s Championship (2,876,000 households and 3,925,000 viewers). The rating for Sunday’s final peaked at a 2.8 for the final 30 minutes of the telecast (12-12:30 p.m. ET). Last year’s four-set match between Roger Federer and Murray peaked at 4.1 for the half hour starting at 1 p.m. The match ended at 2:15 p.m.

In addition, Saturday’s telecast of the Ladies’ Championship – No. 15 Marion Bartoli winning her first major title over No. 23 Sabine Lisicki 6-1, 6-4 – plus the Gentlemen’s Doubles Championship – American’s Bob and Mike Bryan winning their 15th major and third in a row – drew a 0.9 US rating for the five-hour telecast. The average audience of 1,061,000 homes and 1,302,000 viewers is the fifth best in ESPN tennis history. ESPN’s biggest five tennis audiences are all from the last two Wimbledon events:

DateEvent (all Wimbledon)HH impsUS Rating
Sun, July 8, 2012Gentlemen’s Championship2,876,0002.5
Sun, July 7, 2013Gentlemen’s Championship 1,894,0001.7
Sat, July 7, 2012Ladies’ Championship
Gentlemen’s Doubles Championship
Ladies’ Doubles Championship
1,373,0001.2
Fri, July 6, 2012Gentlemen’s Semifinals1,298,0001.1
Sat, July 6, 2013Ladies’ Championship
Gentlemens’ Doubles Championship
1,061,0000.9

Wimbledon Scores on ESPN Digital Platforms
Digital consumption of ESPN content continues to grow strongly, and Wimbledon was no exception. For WatchESPN and ESPN3, the strongest day of the tournament was Friday, July 5, logging 16 million live minutes viewed across computers, smartphones, tablets, Xbox and Apple TV.

Specifically, usage of the WatchESPN app on smartphones and tablets throughout the entire tournament was up 274 percent – nearly quadruple – in live minutes viewed. Additionally, the average number of daily viewers nearly doubled, up 89 percent, while minutes per viewer via the app more than doubled, up 110 percent.

Across the two weeks of the tournament, ESPN.com Tennis video starts were up eight percent at 2.1 million. Additionally, average daily traffic to the Tennis card on the ScoreCenter app during the tournament more than doubled in unique viewers (up 138 percent) and visits (up 118 percent). Usage nearly tripled in minutes (up 195 percent) and average minute audience (up 195 percent).

ESPN and Wimbledon
ESPN’s exclusivity and all-live presentation began in 2012, the result of a 12-year agreement between ESPN and the All England Lawn Tennis Club announced just after the conclusion of the 2011 Championships.
]]>
Wed, 10 Jul 2013 12:49:37 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/Murray’s-Triumph-ESPN’s-Second-Biggest-Tennis-A.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/Queens-West-Side-Tennis-Club-to-host-concerts-aga.aspx]]> <![CDATA[Queens' West Side Tennis Club to host concerts again?]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (20)]]><![CDATA[Mumford & Sons on tap for August 28]]><![CDATA[By Nick Georgandis

The lights are coming back on next month at the West Side Tennis Club in Queens, but not for the likes of Novak Djokovic or Serena Williams.

The club's Tennis Bowl, which hosted 60 US Opens between 1915 and 1977 but also saw multiple legendary concerts, is attempting to bring back the music, starting with a "trial concert" on Aug. 28 featuring popular band Mumford & Sons.

Because the area is considerably more developed than it was in the 1960s and 1970s, the concert will serve as a barometer to see if the noise from a concert disturbs the surrounding residential area.

If Mumford & Sons pass the neighborhood smell test, promoters say they envisage 18 more shows at the Tennis Bowl in the next three or four years.

The club has been at its current location since 1912, and the stadium, with 14,000 seats, was built in 1923 because the "United States Lawn Tennis Association National Championship" also known as the US Open, had become so popular.

The stadium has seen staggering history, including Althea Gibson becoming the first black player to play (1950) and win (1957) in a Grand Slam event, and Arthur Ashe the first black man to win a Grand Slam (1968) - also the first year the US Open was on television.

The athletes that the stadium has seen might be overmatched by the music talent. The 1964 Forest Hills Music Festival held there featured The Beatles, Joan Baez, Johnny Mathis, Barbara Streisand, Harry Belafonte, Count Basie and comedy from Woody Allen.

Frank Sinatra, Bob Dylan, The Rolling Stones and the Who also played the Tennis Bowl, and it also gave birth to one of the greatest rock'n'roll stories of all.

In 1967, the Monkees were scheduled to play and their fervent fan base filled the arena. They had little patience for the opening act, some wild-haired guy wailing on a guitar named Jimi Hendrix, and began to scream for the Monkees and boo Hendrix, who ultimately responded by flipping them all off and leaving the stage.]]>

Mon, 08 Jul 2013 09:30:55 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/July-2013-(1)/Queens-West-Side-Tennis-Club-to-host-concerts-aga.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/Andy-Roddick-joins-Fox-s-New-Sports-Channel-as-co.aspx]]> <![CDATA[Andy Roddick joins Fox's New Sports Channel as co-anchor]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (21)]]><![CDATA[Former world No. 1 launches TV career August 17]]><![CDATA[By Nick Georgandis

It took Andy Roddick less than a year to find his next career after retiring from tennis - once again in front of the cameras, but this time being paid to spout off, get mad at referees and voice strong opinions.

On Wednesday, FOX Sports 1 announced that Roddick will serve as a co-host for FOX SPORTS LIVE, the network's flagship news, opinion and highlights program.

Both the program and the network, Fox's answer to ESPN and CNNSI, debut on August 17.

“I was a tennis player for a long time, but I’ve been a sports fan a lot longer than that, and I am beyond excited to be joining FOX SPORTS LIVE, being a part of television’s newest national sports network, FOX Sports 1,” Roddick said in a press release.

This is hardly Roddick's first foray into sportscasting. In 2011, he began co-hosting a radio program with longtime friend Bobby Bones on FOX Sports Radio in Austin, TX. The show, which saw Roddick show his passion and knowledge of sports well beyond tennis, became nationally syndicated in 2012.

“It is very rare that you find an exceptional athlete who can step off the field or in this case the court, who has the potential to be as equally talented in an on-air role,” said FOX Sports Executive Vice President of Studio Production Scott Ackerson. “Andy is not only an expert tennis analyst, but his knowledge, candor and opinions on all sports are equally as impressive, and that makes him a unique fit for what we have in mind for FOX SPORTS LIVE.”
]]>

Fri, 24 May 2013 17:13:13 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/Andy-Roddick-joins-Fox-s-New-Sports-Channel-as-co.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/50-Most-Marketable-Athlete-List-released-without-F.aspx]]> <![CDATA[50 Most Marketable Athlete List released without Federer or Serena?]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (22)]]><![CDATA[But Novak Djokovic made 6th and Sloane Stephens came in 9th.]]><![CDATA[By Nick Georgandis

British sports magazine SportsPro Media released its list of the 50 most marketable athletes in the world on Monday with some staggering results.

Apparently focusing on potential rather than resume, the magazine selected American phenom Sloane Stephens as No. 9 on its list, making her the most marketable female athlete in the world.

The magazine lists its central criteria as "money, age, home market, charisma, willingness to be marketed and crossover appeal."

Eight tennis players make the list - Novak Djokovic at No. 6, Stephens at No. 9, Victoria Azarenka at No. 15, Maria Sharapova at No. 16, Andy Murray at No. 18, Caroline Wozniacki at No. 23, Rafael Nadal at No. 25 and Laura Robson at No. 40.

That's not a typo nor an omission - neither Roger Federer nor Serena Williams made the list, perhaps because both are over 30, but honestly, how is that even possible, particularly when Forbes recently named Federer the no. 2 most valuable brand in the sports world behind only Tiger Woods.

Williams not being included on the list makes only a fraction more sense. She's over 30 as well and has had a few blowups over the years, but is any woman in sports more recognizable?

]]>

Wed, 15 May 2013 11:07:39 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/50-Most-Marketable-Athlete-List-released-without-F.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/US-Open-moving-to-ESPN.aspx]]> <![CDATA[US Open moving to ESPN?]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (23)]]><![CDATA[CBS has televised the tournament's finals for 45 years.]]><![CDATA[By Nick Georgandis

Sources close to the issue are reporting that ESPN is close to acquiring the television broadcast rights to the US Open, which has been a staple on CBS since the Open Era began in 1968.

It is a somewhat surprising move given ESPN's hardcore commitment to college football and baseball during the timeframe (late August, early September) when the US Open takes place.

According to sources, ESPN would show earlier rounds on its various networks as well as streaming them live online. However, the deal would include all four singles semifinals and two singles finals on ESPN's main network.

The move could have both positive and negative effects for the event. Although they are an ever-dwindling minority, as of 2012, 37% of all Americans did not have cable television service. Although some of that 37% likely uses an Internet connection to watch television programming, that is still more than one-third of the potential audience which, come 2015, will not be able to turn on its television set and watch the final matches of the US Open.

This is the same sort of gamble that ESPN took when it bought the rights to Monday Night Football, which had been a traditional ABC program. Although both ESPN and ABC are owned by the same parent company - Disney - ratings for the event have dropped significantly since it moved off broadcast TV.

Although Monday Night Football remains the most-watched show on television, its ratings dipped to a four-year low in 2012.]]>

Wed, 15 May 2013 11:05:23 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/US-Open-moving-to-ESPN.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/Bryan-Brothers,-Wozniacki-team-up-with-EFactor.aspx]]> <![CDATA[Bryan Brothers, Wozniacki team up with EFactor]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (24)]]><![CDATA[Entrepreneurnetwork calls in the big guns.]]><![CDATA[By Nick Georgandis

Wozniacki and the Bryan Brothers announced their plan to endorse EFactor Corp., a social network for entrepreneurs on Monday. The trio were officially introduced as EFactor VIPs.

"These Tennis stars have some very intriguing things in common with the average entrepreneur," said EFactor CEO Adrie Reinders. "Both Caroline Wozniacki and the Bryan Brothers are stand-alone businesses. Caroline, and Bob & Mike are the respective CEOs of their personal brands. The success they have achieved on the court has allowed them to create a sustainable business off the court."
Wozniacki has accrued an army of endorsers since her ascension to No. 1 in 2010,including Adidas, Turkish Airlines, Proactiv, Yonex and Rolex.

Mike and Bob Bryan - the most-decorated doubles tandem in Open Era history - also play in a band and have various endorsem*nts of their own.]]>

Wed, 15 May 2013 10:41:40 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/Bryan-Brothers,-Wozniacki-team-up-with-EFactor.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/Agassi-Returns-to-Nike.aspx]]> <![CDATA[Agassi Returns to Nike]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (25)]]><![CDATA[Eight years after leaving Nike for Adidas, Agassi has reunited with the big Swoosh.]]><![CDATA[

BACK HOME.


A simple Facebook post from Andre Agassi to announce his return to Nike.

"As a philanthropist and campaigner, he continues to share Nike's commitment to inspire the young generation with his Just Do It spirit," Nike co-founder and chairman Phil Knight said. "We are honored to welcome him back."

Back in 2005, the Los Angeles Times reportedthat one of the reasons Agassi left Nike was the "willingness of Adidas to also support Agassi's charitable foundation and other initiatives." Additionally (and maybe more importantly), Agassi's wife, Steffi Graf, wore Adidas throughout her career.

]]>
Tue, 14 May 2013 10:50:50 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/Agassi-Returns-to-Nike.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/Texas-Based-Retailer-Creates-Tennis-Wonderland.aspx]]> <![CDATA[Texas-Based Retailer Creates Tennis Wonderland]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (26)]]><![CDATA[Tennis Express has expanded to better serve tennis enthusiasts everywhere. ]]><![CDATA[By Alice Johnson

They say everything is bigger in Texas, and it seems that the folks at Tennis Express, one of the largest specialty tennis retailers in the world, have proven the old adage with a recent store move.

The company, which has been around since 2000, has relocated to a much larger facility to accommodate the burgeoning Texas tennis market, as well as provide a greater range of products to all tennis enthusiasts.

Though the company specializes in the gear and garments of our favorite sport, their offerings include a wide range of products, including training equipment, running apparel and shoes, watches, sunglasses – even nutritional items. And then, of course, there’s the tennis stuff – racquets from almost every brand imaginable line the 30-foot high walls, dozens of shoe styles are displayed at the back, and a brand new indoor tennis court provides a place for demoing all your gear before you buy. Plus, an enormous clearance center promises guests will not run out of places to explore. Specialists in shoes, racquets, and string are on hand to create a personalized buying experience. And, the 22,000 square foot warehouse offers another sizable update, ensuring Tennis Express has everything in stock for their ever-growing customer base.

Tennis Now is always happy to hear that tennis is growing as a sport, and any time a store has giant-sized posters of the Maestro on its front, we think it’s a good thing. The new store is located at 10770 Westheimer in Houston, Texas. Call 713.781.4848, or check out the Tennis Express blog for more information.

]]>
Thu, 09 May 2013 17:19:42 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/Texas-Based-Retailer-Creates-Tennis-Wonderland.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/ATP-President-Brad-Drewett-Dead-at-54-from-Lou-Geh.aspx]]> <![CDATA[ATP President Brad Drewett Dead at 54 from Lou Gehrig's Disease]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (27)]]><![CDATA[The Australian was diagnosed with the disease in January]]><![CDATA[

By Nick Georgandis

Brad Drewett, the ATP's president and executive chairman, and a former tour player, died at age 54 on Friday after a fight with Motor Neurone Disease, known more commonly as Lou Gehrig's Disease (ALS)..

Drewett was 54.

The Australian-born Drewett first informed the general public of his condition in January. In 2012, he was named one of the 50 Most Influential People in Sports Business by the Sports Business Journal, the first time an ATP executive had ever made the list.

Drewett was involved with the ATP for more than 35 years, first as a player, than as an ATP Player Council member, ATP Player Board member, CEO of the International Region, Tournament Director of the Barclays and then Executive Chairman and President.

There was a huge flood of emotion and sympathy for Drewett and his family from members of the tour, first and foremost Roger Federer, who released the following statement:

We are deeply saddened to hear the news of the passing of our dear friend and leader, Brad Drewett. He was a great player, a tremendous ATP CEO and most importantly and amazing friend to all of us. In his short time running the ATP, he achieved a lot and his dynamic personality and steadfast loyalty to the entire global tennis family was so evident. We loved this man and send our condolences to his wife, Jo and their 4 children. The sport of tennis has lost a great figure today, but we will ensure his legacy and contributions to our sport remain part of the ATP's fabric for years to come.

Other top pros expressed their thanks to Drewett's efforts via Twitter, including Rafael Nadal, David Ferrer and Juan Martin Del Potro.

As a player, Drewett reached No. 34 in the world in singles and No. 18 in doubles. He won seven doubles titles and two singles.

ALS - amyotrophic lateral sclerosis is a perplexing and incurable condition characterized by inexplicable muscle atrophy which ultimately results in difficulty speaking, swallowing and breathing.

]]>
Fri, 03 May 2013 22:29:04 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/May-2013/ATP-President-Brad-Drewett-Dead-at-54-from-Lou-Geh.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/April-2013/Tennis-Economy-Up-3-,-Says-New-TIA-State-of-the-In.aspx]]> <![CDATA[Tennis Economy Up 3%, Says New TIA State of the Industry Report]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (28)]]><![CDATA[The tennis industry is growing! Are you in? ]]><![CDATA[HILTON HEAD ISLAND, S.C., (April 24, 2013) — Tennis in the U.S. is a $5.57 billion business, according to the latest edition of the State of the Industry report, just released by the Tennis Industry Association (TIA). That represents a 3% increase in the total tennis economy from 2011.

The third edition of the TIA State of the Industry report compiles data from 2012 that the TIA collects through its more than 70 annual surveys and research studies. The State of the Industry report takes a top-level view of a variety of trends and segments in the industry to tell a comprehensive "story of the tennis industry," says TIA Executive Director Jolyn de Boer.

The report presents important TIA data, trends and analysis so that tennis businesses of all types can benefit by seeing where this industry has been, where it is now, and where it's going. Important for the industry is the 10% growth in the number of "frequent" tennis players, those who play at least 21 times a year, to 5.31 million in 2012. Frequent players account for more than 70% of all expenditures in tennis, including buying equipment, paying for lessons and court time, and playing league tennis and more.

Other highlights from this year's report include:


  • A 4% increase in overall tennis participation, to 28 million players, and the highest participation level since 2009.
  • Positive growth in youth tennis equipment wholesale in 2012, with 38% growth in red, orange, and green tennis ball shipments (important for youth tennis play) and 5% growth in youth racquet shipments.
  • An increase in the TIA's new "Tennis Equipment Index," which was up 3 points over the 2011 valuation. The index is derived from taking the wholesale dollar value of racquets, balls, and strings shipped into the U.S. tennis market.
  • 2% growth in racquet unit sales for pro/specialty tennis retailers.
  • Increased business for both teaching pros and court contractors in 2012.
  • 3% growth in total hours of tennis TV coverage and 14% growth in unique TV viewers of tennis in 2012, driven by viewership of the 2012 London Olympics.
"The tennis industry moved in a positive direction in 2012," says TIA President Greg Mason. "Like many other industries, we still have challenges, but the TIA, together with our industry partners and the U.S. Tennis Association, is focused on strengthening this industry and the business of tennis. The extensive research that the TIA does is unique among sports, and it's an important part of our support of this industry. By continuing to narrow our focus and developing meaningful initiatives and delivery systems, we will best serve the TIA members to grow the business of tennis both short term and long term."

The 16-page State of the Industry report also details the growth in youth tennis participation; tells the reasons why people played more or less tennis in 2012; presents dealer, teaching pro, and court builder expectations; and much more.

The report is organized in four sections:


  • The Economy and Tennis - Including comparing trends in the Dow Jones Industrial Average and the Consumer Confidence Index to overall trends in the tennis economy.
  • Demand - Highlighting participation trends as well as playing habits of the industry's key revenue driver, frequent players. The section also includes frequent player spending on tennis equipment and goals for industry growth.
  • Supply - Manufacturers, Retailers, Facilities, Court Contractors, Teaching Pros, Media, and Organizations comprise the supply/service side of the tennis industry. The State of the Industry highlights trends in wholesale shipments for manufacturers, trends affecting the tennis retail market, tennis facility performance data, business trends from court contractors, and the current state of the tennis industry from the perspective of teaching professionals.
  • Competitive Tennis - This section highlights competitive tennis at the recreational, collegiate, and professional levels, including participation, attendance, prize money and sponsorship trends.
The TIA's State of the Industry report is an annual release made available to Industry Level members of the TIA and above. If you would like more information on how to obtain a copy of the report, contact the TIA at research@tennisindustry.org or 866- 686-3036.]]>
Wed, 24 Apr 2013 12:41:55 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/April-2013/Tennis-Economy-Up-3-,-Says-New-TIA-State-of-the-In.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/April-2013/French-Open-Increases-Prize-Money-for-2013.aspx]]> <![CDATA[French Open Increases Prize Money for 2013]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (29)]]><![CDATA[Organizers of the French Open announced an increase of nearly $4 million dollars in overall prize money for this year.
]]><![CDATA[By Erik Gudris

In keeping with recent increases from the other Grand Slam tournaments, organizers of the French Open (Roland Garros) announced a similar increase in prize money for this year.

The total prize money purse for 2013 will rise to 22 million euros, an increase of over three million euros from last year. Winners of the men's and women's singles titles will each receive 1.5 million euros, up from $250,000 last year.

Organizers said their plan is also part of a larger goal to increase the prize money purse to 32 million euros by 2016.

The increase at the French Open does not quite match the prize money targets announced by organizers of the U.S. Open and Australian Open earlier this year. Those increases were due partially to increased pressure from ATP players who advocated for a larger percentage of tournament earnings.

By comparison, the U.S. Open will award prize money of over $33.6 million this year while the Australian Open earlier in January gave out A$30 million in prize money with more increases due in the future.

The French Open will take place this year from May 26th through June 9th.
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Mon, 15 Apr 2013 12:19:19 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/April-2013/French-Open-Increases-Prize-Money-for-2013.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Stuttgart-Switching-to-Grass-in-2015.aspx]]> <![CDATA[Stuttgart Switching to Grass in 2015]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (30)]]><![CDATA[The MercedesCup event in Stuttgart, Germany will switch from clay to grass starting in 2015. It will take place as a lead-up event before Wimbledon during the grass court season.]]><![CDATA[By Erik Gudris

The ATP Board of Directors has approved the request of the MercedesCup in Stuttgart to switch to a grass court event starting in 2015. The tournament, now played on clay, hopes to take advantage of the upcoming shift in the overall ATP Tour schedule in two years that will add an extra week between Roland Garros and Wimbledon.

Stuttgart will now join Queen's Club in London, Halle, Eastbourne and ‘s-Hertogenbosch as part of a group of grass court events leading up to Wimbledon.

“The ATP is pleased to confirm that the request by the MercedesCup in Stuttgart to move to a grass court event in the week after Roland Garros from 2015 has been approved by the ATP Board of Directors. The MercedesCup in Stuttgart presented an extremely thorough application and we have full confidence that they will deliver a high-level ATP grass court event in the lead up to Wimbledon," said Brad Drewitt, ATP Executive Chairman and President.

Richard Lewis, Chief Executive of the All England Club, said: “The three-week gap will create a longer grass court season between the French Open and Wimbledon, allowing the players more time to recover from the demands of playing at Roland Garros and then to prepare for The Championships.We are delighted to welcome the MercedesCup as a very important first step in building this exciting new extension to the grass court game."

The Stuttgart tournament began in 1898 with Mercedes-Benz becoming a title sponsor in 1979. Janko Tipsarevic won last year's event.
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Sat, 30 Mar 2013 09:20:21 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Stuttgart-Switching-to-Grass-in-2015.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Miami-Plans-New-Show-Courts,-Upgrades-by-2015.aspx]]> <![CDATA[Miami Plans New Show Courts, Upgrades by 2015]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (31)]]><![CDATA[Event organizers of the Sony Tennis Open announced a $50 million expansion plan to build several new show courts and improve facilities at Crandon Park by 2015.]]><![CDATA[By Erik Gudris

Sony Open Tennis event organizers announced plans beginning in 2014 for expanding the facilities at Crandon Park where the tournament is held each year in Dade County, Florida. The $50 million improvement project will create three new show courts including a 6,000 seat Grandstand, a 4,000 seat Court 1 and a 3,000 seat Court 2. Additional improvements are planned for the current main stadium, player facilities and broadcast media center.

Improvements will also be added to the grounds of Crandon Park for year-round use include new green spaces and a central water feature.

The expansion follows a recent county-wide election where voters approved allowing the event to build permanent structures along with extending its lease. The bulk of the funding will come from IMG, the event's owner, in addition to tournament generated revenues and cost savings.

“The Sony Open’s evolution into a top-tier global tournament has mirrored Miami’s rise as a global city, broadcasting the city’s brand around the world and attracting visitors from overseas,” said Tournament Director Adam Barrett. “What began as a regional event has grown to become one of the premier stops on the professional tour, and we believe the Sony Open deserves first-rate facilities. Our investment in upgrading the Crandon Park Tennis Center will insure international tennis remains in Miami for the long-term.”

Speaking on behalf of the event, former player and tennis analyst Mary Joe Fernandez said, "The 50 weeks that the tournament is not here, the residents, the visitors, are really going to enjoy what this great park is going to have to offer. I think it will be fantastic."

Construction on the new facilities and event upgrades is expected to start at the end of the tournament in 2014 and be completed by 2015.
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Thu, 28 Mar 2013 08:30:29 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Miami-Plans-New-Show-Courts,-Upgrades-by-2015.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Andy-Murray,-Laura-Robson-at-center-of-internation.aspx]]> <![CDATA[Andy Murray, Laura Robson at center of international bidding war]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (32)]]><![CDATA[Top British players may be cashing in for banner 2012 seasons]]><![CDATA[By Nick Georgandis

Laura Robson and Andy Murray saw their lights shine as brightly as any British tennis stars in living memory in 2012.

Now they're so famous that the pair is the center of a bidding war for their services.

Murray, the 2012 US Open champion and gold medal singles champion, and Robson, who at age 19 leapt into the Top 50 and combined with Murray to win the silver medal in mixed doubles in London, have gotten a ton of media attention lately as they are courted by various firms seeking to represent them.

The biggest player involved is XIX Entertainment, owned by entertainment mogul Simon Fuller, creator of the "Pop Idol" and "American Idol" franchises, as well as being the driving force behind the Spice Girls.

XIX Entertainment previously represented Murray, who racked up more than $16 million in prize money and endorsem*nts in 2012, but that contract ended at the end of last year. The firm has continued to informally represent the No. 3 player in the world without a contract.

However, mega-firm IMG has come calling for Murray's services of late, a particularly interesting note given that the firm lost Roger Federer and Rafael Nadal, along with golf rock star Tiger Woods in the two years.

Robson is near the end of a deal with Octagon, which has represented her for the past eight years. She is already the fourth-richest female athlete in the UK after making 285,000 pounds (about $431,000) in 2012. Murray could not crack the top 5 of male athletes in the UK in terms of earning, currently dominated by football and Formula One stars.

Murray is the first British man to win a Grand Slam title in 76 years when he defeated Novak Djokovic at the US Open last fall.

Robson, who only turned 19 in January, made the fourth round at both Wimbledon and the US Open.

]]>
Wed, 20 Mar 2013 21:17:07 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Andy-Murray,-Laura-Robson-at-center-of-internation.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Nike-Training-App-Workout-Features-Serena.aspx]]> <![CDATA[Nike Training App Workout Features Serena]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (33)]]><![CDATA[Williams' CorePower workout is now available on the Nike Training App.]]><![CDATA[TheCorePower Workout featuring Serena Williamsis now available on theNike Training Club App. The CorePower Workout features the 31-year old Tennis phenom walking you through various exercises involving resistance bands and a stability ball. Serena understands it’s hard for some to make it to the gym every day, so this App is made not to replace your gym regimen, but provide a great substitute. The Nike Training Club app is available now, so click hereto learn more from Nike and download the application. You can also shop Serena's look on the app as well.]]> Tue, 19 Mar 2013 15:54:39 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Nike-Training-App-Workout-Features-Serena.aspx]]> <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/LTA-Chief-Executive-Roger-Draper-to-step-down-in-S.aspx]]> <![CDATA[LTA Chief Executive Roger Draper to step down in September]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (34)]]><![CDATA[Roger Draper has decided to step down as Chief Executive of the Lawn Tennis Association (LTA) at the end of September 2013 after seven years in the role.]]><![CDATA[Roger Draper's decision to step down comes after one of the most outstanding years in the history of British tennis, both on and off court.

2012 saw great success for Britain’s junior and senior players, including Grand Slam titles and Olympic and Paralympic medals. There was also significant growth in the number of people playing tennis, including an 18% rise in the number of adults playing weekly in England. More than a million spectators watched a live tennis event in the UK last year.

Roger said: "It has been a huge honour to serve the sport that I love so much and to play my part in leading British tennis. I have been very lucky to work with fantastic people both at the LTA and across the wider tennis community, and I would like to thank them all for their passion, commitment and hard work.

“As a result, the sport is entering a very exciting phase, and now is the right time for me to hand over the baton to a new leader who can build on what has been achieved in recent years, and take British tennis to new levels.”

During his time as CEO, Roger has overseen the introduction of the Blueprint for British tennis, a long term strategy to grow the sport.

This had led to the creation of new talent identification and performance programmes, and a ground-breaking Lead Partner commercial model which has increased commercial revenue from £1.75m in 2006 to £9m last year.

He has also led the LTA’s work to help more people play tennis, including the development of a mini tennis programme which is now played by more than 100,000 children, and has been adopted internationally.

David Gregson, Chairman of the LTA Board, said: “Roger has made a significant contribution to the development of British tennis, and Peter Bretherton (LTA President) and I would like to thank him for all his hard work in driving these changes. His passion and enthusiasm for the sport will be much missed. Roger will be staying on as CEO until the end of September, and we shall now start the process to appoint his successor”.
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Wed, 13 Mar 2013 10:50:46 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/LTA-Chief-Executive-Roger-Draper-to-step-down-in-S.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Mylan-World-Team-Tennis-2013-Schedule.aspx]]> <![CDATA[Mylan World Team Tennis 2013 Schedule]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (35)]]><![CDATA[Can the Washington Kastles keep their 32-match win streak alive? Fans will find out this July when the 38th season of Mylan World TeamTennis presented by GEICO kicks off in eight U.S. markets.]]><![CDATA[League officials released the 59-match schedule for the three-week season of Mylan World TeamTennis. The regular season runs July 7-24, with conference championships scheduled for Thursday, July 25, and concludes with the Mylan WTT Finals presented by GEICO, on Sunday, July 28.

The season begins on Sunday, July 7 with six of the eight teams in action. But the focus will be on Monday, July 8, when the back-to-back champion Washington Kastles host their rivals, the New York Sportimes at Kastles Stadium at the Wharf in Washington, D.C.

The Kastles have not lost a match during the past two seasons, winning the 2011 and 2012 Mylan WTT titles. Washington edged Sacramento in the 2012 Finals to complete their second consecutive undefeated season and hoisted the King Trophy for the third time in franchise history. Heading into the 2013 Mylan WTT season, the Kastles have won 32 consecutive matches, including two championship finals.

Their streak ranks among sports' best and is the second longest in major pro sports league history. The Kastles are one win shy of tying the mark of 33 consecutive wins, held by the NBA's 1971-72 Lakers. If the Kastles can win their home opener, they will have the opportunity to set a new record on their home court on July 9 when 2012 Finals MVP Venus Williams joins the lineup.

Williams and the Kastles will also visit the League's newest team, the Irving, Texas-based Texas Wild, on July 10. The Wild are led by the world's top ranked doubles team of Bob and Mike Bryan who will make their home debut on July 20.

Several of tennis' biggest names are playing Mylan World TeamTennis this summer. Andy Roddick will play five matches for the Springfield Lasers, while rising American star Sloane Stephens joins the Philadelphia Freedoms for home matches on July 16 and 17, and road matches on July 15 and 20.

Mardy Fish returns to Mylan WTT action, playing home matches for the Sacramento Capitals on July 10, 12 and 13.

Other top names set for Mylan WTT action this summer include Mark Philippoussis of the Boston Lobsters and Sam Querrey of the Sacramento Capitals. Philippoussis will play on the road in Texas on July 13 and several home matches still to be determined. Querrey helps the Capitals close out the regular season with matches on July 21, 22, 23 and 24.

Each of the eight teams will play 14 matches - seven home, seven away. Eastern Conference teams are the Boston Lobsters, New York Sportimes, Philadelphia Freedoms and Washington Kastles. Western Conference teams are Orange County Breakers, Sacramento Capitals, Springfield Lasers and Texas Wild. The top two teams from both the Western and Eastern Conference advance to their respective Conference Championships on July 25. The Mylan WTT Finals presented by GEICO, will be contested on July 28 on the home court of the Eastern Conference Champion.

Team lineups will be finalized next week in Indian Wells at the Mylan WTT Roster Draft on Tuesday, March 12 at Noon EST on WTT.com. Marquee players typically play a limited schedule while roster players play the full 3-week season.
For a full schedule and list of marquee player dates, visit www.WTT.com.

2013 SCHEDULE - Mylan World TeamTennis presented by GEICO
including Marquee matches in parentheses - subject to change (as of March 6, 2013)

Sunday, July 7
New York Sportimes @ Boston Lobsters
Philadelphia Freedoms @ Orange County Breakers
Texas Wild @ Sacramento Capitals

Monday, July 8
New York Sportimes @ Washington Kastles
Boston Lobsters @ Springfield Lasers
Texas Wild @ Orange County Breakers
Philadelphia Freedoms @ Sacramento Capitals

Tuesday, July 9
Springfield Lasers (Andy Roddick - SPR) @ New York Sportimes# #in Albany
Boston Lobsters @ Washington Kastles (Venus Williams - WAS)

Wednesday, July 10
New York Sportimes @ Boston Lobsters
Springfield Lasers (Andy Roddick - SPR) @ Philadelphia Freedoms
Washington Kastles (Venus Williams - WAS) @ Texas Wild
Orange County Breakers @ Sacramento Capitals (Mardy Fish - SAC)

Thursday, July 11
Springfield Lasers (Andy Roddick - SPR) @ Washington Kastles
Orange County Breakers @ Texas Wild

Friday, July 12
Philadelphia Freedoms @ New York Sportimes# #in Albany
Orange County Breakers @ Springfield Lasers (Andy Roddick - SPR)
Boston Lobsters @ Sacramento Capitals (Mardy Fish - SAC)

Saturday, July 13
Boston Lobsters (Mark Philippoussis - BOS) @ Texas Wild
Springfield Lasers (Andy Roddick - SPR) @ Orange County Breakers
Washington Kastles @ Sacramento Capitals (Mardy Fish - SAC)

Sunday, July 14
Philadelphia Freedoms @ Boston Lobsters
Sacramento Capitals @ Texas Wild

Monday, July 15
Washington Kastles @ Boston Lobsters
Philadelphia Freedoms (Sloane Stephens - PHL) @ New York Sportimes# #in Albany
Texas Wild @ Springfield Lasers
Sacramento Capitals @ Orange County Breakers

Tuesday, July 16
Boston Lobsters @ New York Sportimes# #in Albany
Washington Kastles @ Philadelphia Freedoms (Sloane Stephens - PHL)
Texas Wild (Bob & Mike Bryan - TEX) @ Orange County Breakers

Wednesday, July 17
New York Sportimes @ Philadelphia Freedoms (Sloane Stephens - PHL)
Springfield Lasers @ Washington Kastles
Texas Wild (Bob & Mike Bryan - TEX) @ Sacramento Capitals

Thursday, July 18
Orange County Breakers @ New York Sportimes# #in Albany
Sacramento Capitals @ Springfield Lasers

Friday, July 19
Sacramento Capitals @ Boston Lobsters
Orange County Breakers @ Philadelphia Freedoms
Washington Kastles @ Texas Wild

Saturday, July 20
New York Sportimes @ Washington Kastles
Philadelphia Freedoms (Sloane Stephens - PHL) @ Springfield Lasers
Orange County Breakers @ Texas Wild (Bob & Mike Bryan - TEX)

Sunday, July 21
Washington Kastles @ Boston Lobsters
Texas Wild (Bob & Mike Bryan - TEX) @ Philadelphia Freedoms
New York Sportimes @ Springfield Lasers
Sacramento Capitals (Sam Querrey - SAC) @ Orange County Breakers

Monday, July 22
Springfield Lasers @ Boston Lobsters
Texas Wild @ New York Sportimes* *at Randall's Island
Philadelphia Freedoms @ Washington Kastles
Orange County Breakers @ Sacramento Capitals (Sam Querrey - SAC)

Tuesday, July 23
Washington Kastles @ New York Sportimes* *at Randall's Island
Boston Lobsters @ Philadelphia Freedoms
Sacramento Capitals (Sam Querrey - SAC) @ Springfield Lasers

Wednesday, July 24
New York Sportimes @ Philadelphia Freedoms
Boston Lobsters @ Washington Kastles
Sacramento Capitals (Sam Querrey - SAC) @ Texas Wild
Springfield Lasers @ Orange County Breakers

POST-SEASON:
Thursday, July 25
Mylan WTT Western Conference Championship presented by GEICO - #1 vs. #2 Western Conference teams, location TBD
Mylan WTT Eastern Conference Championship presented by GEICO - #1 vs. #2 Eastern Conference teams, location TBD

Sunday, July 28
Mylan WTT Finals presented by GEICO - at home court of Eastern Conference Champion
Mylan World TeamTennis - TEAM VENUES
TEAM Match Venue / Match Start Time

WESTERN CONFERENCE:
Orange County Breakers Bren Events Center at UC Irvine Campus, Irvine, Calif. / 7:00pm PT
Sacramento Capitals Sunrise Marketplace Outdoor Pavilion, Citrus Heights, Calif. / 7:35pm PT
Texas Wild Four Seasons Resort and Club Dallas at Las Colinas, Irving, Texas / 7:35pm CT
Springfield Lasers Mediacom Stadium at Cooper Tennis Complex, Springfield, Mo. / 7:05pm CT

EASTERN CONFERENCE:
Boston Lobsters The Joan Norton Tennis Center at Manchester Athletic Club, Manchester, Mass. // 7:00pm ET
New York Sportimes *Sportime Stadium at Randall's Island, New York, N.Y. and #SEFCU Arena, Albany, N.Y. / 7:30pm ET
Philadelphia Freedoms The Pavilion at Villanova University, Villanova, Pa. / 7:00pm ET
Washington Kastles Kastles Stadium at the Wharf, Washington, D.C. / 7:10pm ET

Mylan World TeamTennis
Ph: (817) 684-0366
Cell: (817) 691-5424]]>

Wed, 06 Mar 2013 12:08:51 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/March-2013/Mylan-World-Team-Tennis-2013-Schedule.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/New-Report-Shows-Tennis-Players-Make-Better-Grades.aspx]]> <![CDATA[New Report Shows Tennis Players Make Better Grades]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (36)]]><![CDATA[USTA report shows students who play tennis get better grades.]]><![CDATA[Statistics show 48% of high school tennis players have an “A” average and81% aspire to attend college.

Tennis participation positively influences the lives of U.S. youth across all socioeconomic levels.

USTA Serves, the national charitable foundation of the United States Tennis Association, today announced the results of the USTA Serves Special Report, More Than a Sport: Tennis, Education and Health. The study, conducted among high school students, is the first nationwide study to analyze the educational, behavioral and health benefits to adolescents who participate in tennis. Results from the study show that, when compared to non-athletes and participants in many other sports, young people who participate in tennis get better grades, devote more hours to studying, think more about their future, aspire to attend and graduate from college, and have lower suspension and expulsion rates.

Key findings from the report include:
  • Tennis is a unique catalyst for educational advantage.
Tennis players spent more time doing homework, and were more likely to report receiving “A” grades. A full 48% of students in the report have an “A” average and 81% say they will attend college.
  • Tennis players had significantly lower rates of suspension from school and other disciplinary measures than participants in other sports and non-athletes.
In fact, 73% have never been sent to the principal’s office.
  • Educational advantages among tennis players occurred across all socioeconomic levels.
  • Adolescent tennis players are well-rounded.
Participation rates within extracurricular activities and community involvement were higher among adolescent tennis players. Indeed, 82% volunteer in their communities.
  • Tennis contributes to adolescent health.
Tennis players reported lower rates of unhealthy behavior such as drinking and smoking, and are less likely to be overweight or become obese.
  • Adolescent participation in tennis varies by race/ethnicity and gender, as well as across geographic regions.
Among all adolescent tennis players in the U.S., whites constituted 77%, Hispanics 14%, and African-Americans 9%.

“While most people may not be surprised to learn that the majority of adolescent tennis players score better than most other athletes (and all non-athletes) on education and social behavior, what is less known is that those benefits also cross all socioeconomics levels in varying degrees,” said Deborah Slaner Larkin, Executive Director of USTA Serves. “Hopefully, this evidence-based research will encourage more educators, health policy makers and parents to promote tennis in physical education classes as well as in school and community-based sports programs so that students across the country will reap these important education and health benefits.”

"The evidence shows that tennis participationis clearly linked with educational achievement, health, and social involvementamong U.S. adolescents,"said Don Sabo, Ph.D., principal investigator. “USTA Serves is commended for its use of evidence-based research to evaluate the contributions that tennis makes in the lives of U.S. adolescents”.

The results confirm USTA Serves’ belief in tennis as a sport of opportunity and validate its mission to support programs that enhance the lives of children and families through the integration of tennis, health and education. To date, USTA Serves has awarded more than $15 million in grants and scholarships to people and programs throughout the country in order to provide at-risk and underserved youth with greater opportunities to realize success.

The report used data from Monitoring the Future (MTF), a federally-funded survey, in order to compare the education and health profiles of tennis players with other high school athletes, as well as with high school students who do not participate in sports.

For the full executive summary and report, please visit www.ustaserves.com.]]>
Tue, 26 Feb 2013 12:56:48 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/New-Report-Shows-Tennis-Players-Make-Better-Grades.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/Indian-Wells-Boosts-Prize-Mon.aspx]]> <![CDATA[The Rich get Richer: Indian Wells Boosts Prize Money]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (37)]]><![CDATA[Total purse soars past $5 million]]><![CDATA[By Nick Georgandis

The old song lyric by the Oak Ridge Boys would have you believe that all the gold in California is "In a bank in the middle of Beverly Hills in somebody else's name. The promoters of the BNP Paribas Open beg to differ, and have put their money where their mouth is, announcing an increase in 2013 prize money for the event, topping out at $5,030,402. This is a cool $860,000 above the ATP men's minimum prize money. The women's pirize money elevates by a similar amount.

Indian Wells didn't stop there, also convincing the ATP to allow it to yield 82% of its prize money to the singles fiel, as opposed to the ATP standard of 80%. What's more, Indian Wells will award players more money as they advance deeper into each tournament.

“We have worked with tournament organizers over a number of weeks in order to get as close to the ATP prize money distribution rules as possible,” said ATP CEO Brad Drewett said. “We’re pleased to have reached a decision for 2013. The investment that [owner and billionaire] Larry Ellison has made in the BNP Paribas Open in recent years has been tremendous for the sport. For the long-term benefit of both our players and tournaments, it’s important to establish a rule that can provide suitable parameters for similar requests to be processed in years ahead."

Indian Wells is one of the chief tournaments to try and bill itself as the "fifth major" and falls in longest time lag between any two Grand Slam (the Australian Open in late January, the French Open in early May). Of the 1,000-point ATP tournaments, its prize money is easily the most, followed by Madrid's $4,491,020 and Shanghai's $3,849,445.
]]>

Fri, 22 Feb 2013 22:16:07 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/Indian-Wells-Boosts-Prize-Mon.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/Volkl-Launches-New-Website.aspx]]> <![CDATA[Volkl Launches New Website]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (38)]]><![CDATA[Volkl announces their new and improved tennis website.]]><![CDATA[The fantastic new site has a fresh, new and improved modern look. It is specifically optimized for search engines, and will drive more traffic to our site, creating a greatbuzz on new products and help initiate the "Volkl Experience."

Explore the site here:New Volkl Tennis Site
]]>
Thu, 14 Feb 2013 13:55:49 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/Volkl-Launches-New-Website.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/Todd-Martin-Aims-to-Grow-His-Business-with-TGA-Pre.aspx]]> <![CDATA[Todd Martin Aims to Grow His Business with TGA Premier Youth Tennis]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (39)]]><![CDATA[Former ATP World Tour pro Todd Martin recently purchased a TGA Premier Youth Tennis Franchise based in Jacksonville, FL. ]]><![CDATA[Former ATP World Tour pro Todd Martin recently purchased a TGA Premier Youth Tennis Franchise based in Jacksonville, FL. Todd also owns Todd Martin Tennis (TMT), located at Sawgrass Country Club. The addition of the TGA Franchise will give Todd the ability to increase traffic at the facility while adding a new revenue stream for his company.

"TGA really appealed to me because in order for tennis to be a viable competitor in U.S. sports, it needs to be in the schools with other sports," Martin explains. "The comprehensive curriculum, developed with the USTA, is also very exciting and proven to be effective. The innovative TGA model stands to help 10 and Under Tennis establish itself as the best pathway for children to get through the early stages of tennis development."

TGA's school based model aligns perfectly with the TIA's mission to grow the game and offer opportunities for tennis providers to expand their businesses and profitability. By making tennis accessible to kids right at their schools, TGA gives customers an easy solution to get their child involved in the sport. Jeff and Dale Moulton recognized this when they purchased a TGA Youth Tennis Franchise in Indianapolis, IN to add to their facility Off the Wall Sports.

"We are very optimistic about adding TGA to our facility and working with the youth of Hamilton and Boone County," said Jeff Moulton. "The TGA franchise fits perfectly with our business model, allowing us to branch out in our community through the schools. It also enables us to get involved with kids by helping to enhance their lives through sports. It keeps them active and fit, and they learn life skills."

For more information on how investing in a TGA Franchise can help grow your business, please email Steve Tanner at steve@playtga.com or visit www.franchisetga.com. For additional program information, please visit

www.PlayTGA.com or follow TGA Premier Youth Tennis on Twitter @tgayouthtennis and Like our Facebook Page, Facebook.com/TGAtennis.

Todd recently spoke to Tennis Now about five set matches, Novak Djokovic, doping and more. See the full interview here.
]]>

Thu, 14 Feb 2013 12:31:19 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/Todd-Martin-Aims-to-Grow-His-Business-with-TGA-Pre.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/Nadal-s-Tennis-Academy-App.aspx]]> <![CDATA[Tech Talk: Nadal's Tennis Academy App]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (40)]]><![CDATA[Just in time for Rafael Nadal's return to tennis this week at the Vina Del Mar event in Chile, a new teaching app is available for those who want to play just like the 11-time Major champion. Or at least learn how. ]]><![CDATA[Just in time for Rafael Nadal's return to tennis this week at the Vina Del Mar event in Chile, a new teaching app is available for those who want to play just like the 11-time Major champion. Or at least learn how.

Rafael Nadal Tennis Academy powered by Vistrator is the new app that allows you to watch multiple tutorials on Nadal's shots as demonstrated by the man himself. The software also allows one to upload their own videos and then compare their technique to Nadal's.

An example of this can be found in this demonstration video of Jaime Murray hitting a serve at Wimbledon and it being compared side-by-side to Nadal's own serve. The video analysis tool allows one to pinpoint specific differences in the way you hit a shot versus the way Nadal does with the goal of making you a better player.

The app also allows users the opportunity to share their videos with other users through Facebook and Twitter as well as listen to Nadal discuss his thoughts on being a professional tennis player.

Though diehard Nadal fans will probably download the app right away, those who are looking to seriously improve their game might want to use the app in conjunction with whatever training methods they are currently using, whether through lessons and/or working with an instructor. No two players are alike and though intermediate players can certainly learn something valuable from the Spanish star, this app shouldn't be the only method used to transform one's shots from average to impressive. Still, it's a cool and fun app that is worth checking out.

The cost of the app is $4.99 and a Spanish language version is also available. Currently only iPhone users can download the program.

For more information about the app, visit http://www.vstrator.com/rafanadal

(Photo Credit: Vistrator.com)]]>

Tue, 05 Feb 2013 11:37:55 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/Nadal-s-Tennis-Academy-App.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/USPTA-Mourns-the-Death-of-Former-CEO-Tim-Heckler.aspx]]> <![CDATA[USPTA Mourns the Death of Former CEO Tim Heckler ]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (41)]]><![CDATA[Tim Heckler, former chief executive officer of the United States Professional Tennis Association, passed away this morning in Houston after suffering a heart attack.]]><![CDATA[HOUSTON – Tim Heckler, former chief executive officer of the United States Professional Tennis Association, passed away this morning in Houston after suffering a heart attack. He was 71 years old.

“We are shocked and saddened by this loss,” said Tom Daglis, USPTA President. “He will be sorely missed in the industry as the single largest contributor to the USPTA in its entire history. Our deepest condolences go out to his wife, Renee, his children, and the rest of his family. They are all in our thoughts and prayers during this difficult time.”

Heckler retired from his position as chief executive officer of the USPTA in December 2012, after 30 years in the position. When Heckler was tapped as USPTA CEO in 1982, the organization had approximately 2,400 members and an annual budget of $700,000. He grew the association to the world’s oldest and largest organization of its kind, serving more than 15,000 members in 66 countries, and operating on an annual budget of $6.5 million.

Heckler, who began playing tennis at age 3, started his tennis-teaching career in 1970, the same year he joined USPTA. He was elected president of the USPTA Texas Division in 1974 and served as national president of the organization from 1980 to 1982. With Heckler’s guidance, USPTA became one of the first tennis organizations to embrace technology, first through the computerization of the business itself as early as 1982, and then later through its use of the Internet and email-based communications and education.

USPTA introduced its first website in 1995. The USPTA honored Heckler in 2000 by naming him a grand inductee in the Association’s Hall of Fame. He also received the International Tennis Hall of Fame’s Tennis Educational Merit Award in 2002 and was inducted into the Texas Tennis Hall of Fame in 2005.

In 2008 he received the highest honor awarded by the United States Professional Tennis Association, the George Bacso Lifetime Achievement Award. He attended Lamar University in Beaumont, Texas, on a tennis scholarship and played on the international circuit, including Wimbledon in 1959 and 1961, and the U.S. Open in 1960.

UPDATE:
Visitiation and Vigil Service

Friday, February 8, 6-8pm
Earthman Bellaire Funeral Home
6700 Ferris St.
Bellaire, TX 77401

Funeral Service
Saturday, February 9 at Noon
St. Vincent de Paul Catholic Church
6800 Buffalo Speedway
Houston, TX 77025

]]>
Mon, 04 Feb 2013 17:45:56 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/February-2013-(1)/USPTA-Mourns-the-Death-of-Former-CEO-Tim-Heckler.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/WTA-Narrows-FIeld-for-2014-YEC-Host-Cities.aspx]]> <![CDATA[WTA Narrows FIeld for 2014 YEC Host Cities]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (42)]]><![CDATA[Allaster to make official visits to Monterrey, Mexico, Singapore, and Tianjin, China.]]><![CDATA[(January 29, 2013) -- The Women's Tennis Association (WTA) today announced three cities remain in the bidding process for the WTA Championships for 2014 and beyond. WTA Chairman and CEO Stacey Allaster will be visiting each of the remaining finalists in the upcoming weeks, with the announcement of the winning host city to be made in April.

This week Allaster is scheduled to make an official site visit to Monterrey, Mexico, on January 30 and 31. Monterrey has been accepted as a candidate city, replacing Mexico City as the official Mexican candidate. Allaster is also scheduled to make official visits to Singapore, the week of February 25, followed by Tianjin, China, the week of March 4.

"The WTA Championships provide cities around the world a stage on which their cities can be showcased. I am very pleased with the amount of international interest the Championships bidding process has received," said Allaster. "I look forward to meeting with each finalist city and having the opportunity to review, in-person, the details of each bid."

After receiving more than 40 initial expressions of interest for the 2014 WTA Championships, the field was narrowed to four (4) cities in November 2012 -- Kazan, Russia; Mexico City, Mexico; Singapore; and Tianjin, China.

]]>

Tue, 29 Jan 2013 16:23:52 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/WTA-Narrows-FIeld-for-2014-YEC-Host-Cities.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/World-TeamTennis-Team-Moves-to-Irving,-Texas.aspx]]> <![CDATA[World TeamTennis Team Moves to Irving, Texas]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (43)]]><![CDATA[The Kansas City Explorers move to Texas; new name will be determined using a fan voting contest.]]><![CDATA[The City of Irving, located in the heart of the Dallas-Fort Worth metroplex, will be home to a new Mylan World TeamTennis team beginning with the 2013 season. The team, which played for the past 20 seasons in Kansas City as the Kansas City Explorers, will relocate to their new home court in Irving and be renamed in a fan voting contest.

The name of the new team will be determined through fan voting at www.WTT.com/Texas. Fans can vote immediately on several choices or add their own write-in candidates until Thursday, January 31.

"We are excited to bring Mylan World TeamTennis to Irving and become part of the great sports community in North Texas," said Mylan WTT CEO/Commissioner Ilana Kloss. "Fans can look forward to some of the best players in the world coming to Irving each summer. The team competition will be intense."

"This deal is a win-win for the Irving residents and hotels and businesses that will benefit from the tourism generated by having the only professional tennis team in Texas," stated Irving Mayor Beth Van Duyne.

Team co-owner and general manager Jeff Launius will retain the rights to his 2012 team lineup which includes the world's top doubles team of Bob and Mike Bryan, and Aisam Qureshi, No. 14 in the ATP doubles rankings.

Launius will begin to put together his 2013 squad at the Marquee Player Draft on Tuesday, Feb. 12. The team plans to bring back the Bryan Brothers and will announce other marquee matches following the Draft. The team roster will be finalized at the Mylan WTT Roster Player Draft on Tuesday, March 12.]]>

Wed, 23 Jan 2013 17:26:22 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/World-TeamTennis-Team-Moves-to-Irving,-Texas.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/Update-On-ATP-Executive-Chairman-and-President-Bra.aspx]]> <![CDATA[Update On ATP Executive Chairman and President Brad Drewett]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (44)]]><![CDATA[Brad Drewettwill enter a transition period as ATP Executive Chairman and President due to illness, the ATP announced today.]]><![CDATA[(January 14, 2013) -- Brad Drewett will enter a transition period as ATP Executive Chairman and President due to illness, the ATP announced today.

Drewett, who took over as ATP Executive Chairman and President on 1 January 2012, has been diagnosed with Motor Neurone Disease (also known as ALS or Lou Gehrig’s Disease). He will continue in his current role on an interim basis as the ATP Board of Directors begins the search process for his successor in the near future.

"It has been a privilege to serve as Executive Chairman and President of the ATP, an organization that I’ve been a part of for more than 35 years since I became a professional tennis player,” said Drewett. “I hold the ATP very close to my heart, and it’s with sadness that I make the decision to enter this transition period due to my ill-health."

Roger Federer, President of the ATP Player Council, said: “Brad has become a good friend of mine over the years and this is very sad news for all of us at the ATP and the entire tennis community. He is well liked and respected by everyone and has done a tremendous job in leading the ATP over the past 12 months, overseeing some major initiatives and a record-breaking year in 2012. His dedication and service to the sport over the years has been truly admirable and he has been a central figure in helping to grow the ATP product across the globe. Our thoughts are with him and his family during this difficult time."

The WTA released a statement regarding the news."The thoughts and prayers of the WTA family are with Brad, his family and the entire ATP community at this very difficult time," said Stacey Allaster, WTA Chairman & CEO. "We know he will fight this terrible disease every step of the way, and have our full support for whatever he needs."

"Tennis Channel stands with our tennis family in keeping Brad and his loved ones in our thoughts and prayers," said Ken Solomon, chairman and CEO, Tennis Channel. "He and the ATP have our full support during this challenging time."

The ITF's President, Francesco Ricci Bitti, released this statement: "Everyone in the ITF family is saddened to learn that Brad Drewett will step down from his position as ATP Chairman following his diagnosis with ALS. Some of us at the ITF have known Brad since he was a player; many others have known him in his various roles at the ATP and all of us like and respect him. We were very happy to support him when he worked through the ATP International Group and then the Tennis Masters Cup to help to open the great country of China to our sport which will always be noted as one of his outstanding achievements. For the ITF and for me personally, he is more than a colleague, he is a friend, and I want Brad to know we are available to do whatever is needed to help support him and his family. We send our thoughts and good wishes to Brad and his family and to everyone at the ATP during this difficult time."

Tennis Australia's Steve Healy (President) and Steve Wood (CEO) also expressed their sympathies: "It is with great sadness that we receive the news about Brad Drewett's illness. Brad's incredible contribution to the game in Australia and worldwide is obvious to all. For more than three decades he has been a much loved member of the Australian tennis family. All of our thoughts are very much with Brad and his family at this time."

And Bill Babco*ck, Director of the Grand Slam Committee, also sent a release: "The Grand Slam tournaments are saddened to learn of Brad’s condition and everyone sends their prayers and any support needed to him and his family during this difficult period. Brad’s longstanding commitment to the Sport marks him as a true member of our tennis family and we wish him well in the fight ahead."

Drewett has been part of the ATP for more than 35 years, as a player, ATP Player Council member, ATP Player Board member, as CEO of the International Region, Tournament Director of the Barclays ATP World Tour Finals, and most recently as the ATP Executive Chairman and President for the last 12 months.]]>

Mon, 14 Jan 2013 19:21:48 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/Update-On-ATP-Executive-Chairman-and-President-Bra.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/New-Balance-Milos-Raonic-Official-Announcement.aspx]]> <![CDATA[New Balance + Milos Raonic: Official Announcement]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (45)]]><![CDATA[The Canadian will work with New Balance to create a tennis-specific collection in time for the 2013 U.S. Open.]]><![CDATA[(January 11, 2013) -- New Balance and CAA Sports announced today the signing of Milos Raonic to a multi-year contract. New Balance will be Raonic’s exclusive tennis and training footwear and apparel provider. With the addition of Milos Raonic to the New Balance athlete roster the brand looks to expand its global tennis footwear business and launch a directional apparel line inspired by Milos and the brand's rich history.

On January 3, 2013 Milos debuted his New Balance footwear and apparel at the Brisbane International. New Balance will work with Milos to launch a new tennis-focused collection of footwear and apparel in August 2013 just before the US Open.

"I am very excited to partner with New Balance Tennis,” said Raonic. “They have given me a great opportunity to have input in the design process and their dedication to making great tennis shoes gives me the confidence to excel on the court. They are a strong family-owned company that I am honored to represent."

“Milos is a talented, young athlete and a fine young man who consistently shows confidence, passion and a drive to improve both on and off the court,” says Bruce Schilling, General Manager of Tennis at New Balance. “New Balance is one of the fastest growing athletic brands in the world and we are proud to have Milos, a rising star in the tennis world, join our family and help New Balance to continue to deliver innovative high-performance products.”

As a global brand ambassador and face of New Balance Tennis, Raonic will appear in New Balance’s marketing and communications campaigns including print, online and in-store advertisem*nts. New Balance shares Milos’ desire to give back to the community and will support The Milos Raonic Foundation, a charitable organization launched by Milos in November 2012 to benefit disadvantaged children.

Raonic is represented by CAA Sports, a division of Creative Artists Agency (CAA).]]>

Fri, 11 Jan 2013 13:46:34 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/New-Balance-Milos-Raonic-Official-Announcement.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/ATP-Enters-New-Partnership-WIth-Rolex.aspx]]> <![CDATA[ATP Enters New Partnership WIth Rolex]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (46)]]><![CDATA[The ATP and Rolex have announced a new multi-year partnership from January 1, 2013, in which Rolex becomes the Official Timekeeper of the ATP World Tour.]]><![CDATA[(January 10, 2013) -- The ATP and Rolex, the leading brand of the Swiss watch industry, have announced a new multi-year partnership from January 1, 2013, in which Rolex becomes the Official Timekeeper of the ATP World Tour. In addition, Rolex has extended its existing sponsorship of the season-ending Barclays ATP World Tour Finals at The O2 in London.

Rolex has a long-standing relationship with tennis, sponsoring the sport’s leading tournaments, and is proud to count Roger Federer among its family of Testimonees. The new partnership sees Rolex become an Official Gold Partner of the ATP World Tour.

Brad Drewett, ATP Executive Chairman & President, said: “We are delighted to announce our new partnership with Rolex, such a prestigious brand with an exceptional sporting heritage. This new partnership underlines the global appeal of our game to both fans and sponsors alike – it’s a very exciting time to be involved in men’s professional tennis."]]>

Thu, 10 Jan 2013 15:07:43 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/ATP-Enters-New-Partnership-WIth-Rolex.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/Australian-Open-Secures-New-Five-Year-Deal-with-Ki.aspx]]> <![CDATA[Australian Open Secures New Five-Year Deal with Kia Motors]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (47)]]><![CDATA[TA today announced it has secured the support of Australian Open major sponsor Kia Motors for an additional five years in a multi-million dollar deal that will extend the partnership through until 2018.]]><![CDATA[Tennis Australia today announced it has secured the support of Australian Open major sponsor Kia Motors for an additional five years in a multi-million dollar deal that will extend the partnership through until 2018.<br /><br />The new deal cements Kia as the longest running major sponsor in the tournament&rsquo;s history, with 17 continuous years of commitment to the first Grand Slam of the year.<br /><br />Tennis Australia Chief Executive Officer Steve Wood said the deal was a major boost to the event.<br /><br />&ldquo;Tennis Australia is thrilled to have Kia signed on as major sponsor of the Australian Open for a further five years. Kia is a tremendous and long-standing supporter of the event, and we look forward to continuing this successful partnership through until 2018,&rdquo; he said.<br /><br />The sponsorship rights of the renewed agreement will remain largely the same, with a host of new marketing programs to be introduced by Kia at the Australian Open over the next five years.<br /><br />Kia will continue to supply more than 100 official tournament vehicles each year for the safe transportation of players, officials and visitors.<br /><br />In addition, branded and integrated on- and offline experiences, such as the interactive Grand Slam&trade; Oval fan area at Melbourne Park, &lsquo;Kia Fan of the Day&rsquo; and &lsquo;Kia Fan of the Tournament&rsquo; competitions, will continue to leverage fan engagement and excitement.<br /><br />Thomas Oh, Executive Vice President and COO of Kia Motors Corporation, said: &ldquo;We believe the dynamism and passion seen on the courts here in Melbourne are the perfect embodiment of what the Kia brand stands for and this has driven us to deepen our commitment to the Australian Open and the game of tennis.<br /><br />&ldquo;It is our hope that Kia&rsquo;s involvement over the years has played a significant role in the tournament&rsquo;s tremendous growth and we are confident that our renewal will continue to help realise the full potential of this wonderful event.&rdquo;<br /><br />The five-year extension was announced in Melbourne by executive management of both Tennis Australia and Kia Motors Australia at today&rsquo;s official vehicle handover ceremony for Australian Open 2013. An official signing ceremony will follow on 25 January.<br /><br />Grand Slam&trade; Oval at Australian Open 2013 will host Kia marquee and promotional events to expand the Kia brand experience for all patrons. Throughout the tournament, Kia vehicles will be displayed around Melbourne Park and Kia experience kiosks will host a range of activities for fans.]]> Thu, 10 Jan 2013 14:53:22 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/Australian-Open-Secures-New-Five-Year-Deal-with-Ki.aspx]]> <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/UVA-and-Florida-Top-ITA-Tennis-Rankings-for-2013.aspx]]> <![CDATA[UVA and Florida Top ITA Tennis Rankings for 2013]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (48)]]><![CDATA[The ITA released the rankings for the 2013 season this past week, with UVA leading the men's Division 1 team rankings and the University of Florida atop the women's Division 1 team list.]]><![CDATA[(January 9, 2013) -- The ITA released the rankings for the 2013 season this past week, with UVA leading the men's Division 1 team rankings and the University of Florida atop the women's Division 1 team list. In-depth info available on the ITA website.
2013 ITA Division 1 Men's Team Rankings2013 ITA Division 1 Women's Team Rankings
1. University of Virginia1. University of Florida
2. University of Southern California2. UCLA
3. UCLA3. Duke
4. Ohio State University4. USC
5. Duke5. Stanford
6. University of Georgia6. University of Georgia
7. Pepperdine7. UC Berkeley
8. University of Oklahoma8. UNC
9. University of Kentucky9. University of Miami
10. Stanford10. University of Alabama

]]>
Wed, 09 Jan 2013 15:27:05 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/UVA-and-Florida-Top-ITA-Tennis-Rankings-for-2013.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/Raonic-Leaves-Lacoste-for-New-Balance.aspx]]> <![CDATA[Raonic Leaves Lacoste for New Balance]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (49)]]><![CDATA[Milos Raonic has switched clothing sponsors and will wear New Balance beginning in 2013. He was previously with Lacoste.]]><![CDATA[Milos Raonichas switched clothing sponsors and will wearNew Balancebeginning in 2013. He was previously withLacoste.

Raonic's first tournament of the year was this past week at the Brisbane International in Australia, won byAndy Murray. Raonic. the second seed, was upset byGrigor Dimitrov in the second round.

(via Footwear Business Update)]]>

Tue, 08 Jan 2013 13:39:24 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/Raonic-Leaves-Lacoste-for-New-Balance.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/HEAD-Posts-Best-Ever-Full-Year-Sales-Results.aspx]]> <![CDATA[HEAD Posts Best Ever Full Year Sales Results]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (50)]]><![CDATA[HEAD has posted its best ever sales results for a full year in company history, helped by its stable of players: Novak, Maria, and Andy.]]><![CDATA[(January 8, 2013) -- HEAD Racquet Sports USA has posted its best ever sales results for a full year in company history. A double digit percentage increase for both HEAD and Penn brands are especially significant given the marketshare both brands already had coming into the year.

In addition, a year end retailer survey placed HEAD and Penn at the top of the industry for sales force and speed of shipment as well as very high marks in all marketing and operations categories.

“We are thrilled with our year-end results. We outpaced the market throughout the year as a result of very hard work from our internal team combined with incredible results from our athletes like Novak Djokovic, Maria Sharapova, and Andy Murray,” said Greg Mason, Vice President Sales and Marketing Racquet Sports US. “The combination of the two made for the best year in our history.”

HEAD’s new marketing campaigns have been player centric and have focused on digital and social media marketing tactics. Some of the world’s best tennis athletes, have helped take HEAD to the next level. HEAD was able to combine players and marketing to maximize the impact. HEAD is now the racquet sports leader in Facebook fans which is another indication of the brand momentum.

“While it’s great to share fantastic 2012 results, we are poised for further growth in 2013 with aggressive marketing around Novak and Maria throughout the first half. With the #1 male player in the world in Novak and Maria as the most marketable female player in the world we are positioned for another great year,” said Mason.

]]>

Tue, 08 Jan 2013 12:45:12 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/HEAD-Posts-Best-Ever-Full-Year-Sales-Results.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/Asics-Takes-On-Allison-Partners-As-Agency-of-Recor.aspx]]> <![CDATA[Asics Takes On Allison+Partners As Agency of Record]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (51)]]><![CDATA[The Socal-based gearmaker announces official partnership with Allison+Partners]]><![CDATA[Asics America has selected Allison+Partners as its public relations partner to promote the company’s product launches, events and sponsorships, cause marketing initiatives and its legacy-inspired Onitsuka Tiger collection of shoes and apparel. The agency will implement a national campaign incorporating athletic, business and consumer-focused media relations, awards and road tests, in addition to celebrity and influencer relations tied to numerous sponsorship opportunities including the New York City and Los Angeles Marathons. Onitsuka Tiger initiatives will focus on new product launches and activations at high-profile events including South by Southwest and the Coachella Valley Music and Arts Festival, among others.

Asics sponsors Australian tennis starSam Stosur and American upstartSteve Johnson.

(viaFootwear Business Update)]]>

Mon, 07 Jan 2013 16:13:51 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/Asics-Takes-On-Allison-Partners-As-Agency-of-Recor.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/USTA-Eastern-Announces-2012-Annual-Award-Winners.aspx]]> <![CDATA[USTA Eastern Announces 2012 Annual Award Winners]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (52)]]><![CDATA[

The section will recognize 38 individuals and organization who have helped grow tennis in 2012.

]]><![CDATA[(January 4, 2013) -- USTA Eastern will honor 38 juniors, adults, and organizations on January 26, 2013, as the section holds its annual awards Luncheon and Dinner at the Renaissance Westchester Hotel in White Plains, New York.

At the luncheon, eight juniors will be recognized for the outstanding sportsmanship they showed in USTA-sanctioned tournaments in 2012. The section will also give out awards for parent sportsmanship, tournament director of the year, and present the Henry Benisch Award, a scholarship given to a top junior player who has exemplified good sportsmanship.

The adults and organizations at the annual dinner will be recognized for the range of ways they helped grow tennis in the section: from developing and coaching teams at local schools to organizing programs for children with special needs.

“We are very proud of all the annual award winners,” said Jill Fonte, Executive Director of USTA Eastern. “Their commitment, both on and off the court, has helped grow tennis among players of all ages and abilities across the section.”

To register for the dinner, or place an advertisem*nt in this year’s dinner journal, visit the USTA Eastern website.

USTA EASTERN 2012 JUNIOR AWARDS

Richard D. Lynch II Boys' 12 Sportsmanship Award: Karl Poling (West Point, NY)

Richard D. Lynch II Girls' 12 Sportsmanship Award: Mackenzie Clark (Bernardsville, NJ)

E. Hawley Van Wyck, Jr. Boys' 14 Sportsmanship Award: Gokul Murugesan (Edison, NJ)

Edith Martin Girls' 14 Sportsmanship Award: Brianna Williams (Brooklyn, NY)

Lawrence A. Miller Boys' 16 Sportsmanship Award: Felipe Osses-Konig (Rego Park, NY)

Lawrence A. Miller Girls' 16 Sportsmanship Award: Sabrina Xiong (Fresh Meadows, NY)

Lt. Frederick M. Scribner, Jr. Boys' 18 Sportsmanship Award: Michael Chen (West Harrison, NY)

Edith Martin Girls' 18 Sportsmanship Award: Stephanie Rubin (Purchase, NY)

Henry Benisch Scholarship Award: Vanessa Pavia (Thornwood, NY)

Ron Smyth Parent Sportsmanship Award: Darius Yaraghi (Mill Neck, NY)

Tournament Director of the Year: Andy Schechter (Latham, NY)

USTA EASTERN SECTION 2012 ADULT AWARDS

Tennis Woman of the Year: Deborah Antoine (Englewood, NJ)

Leslie J. FitzGibbon Tennis Man of the Year: Ed Wolfarth (Freeport, NY)

Family of the Year: Spigner Family (New York, NY)

Louise Cilla Award: Isabel Fernandez (Briarcliff, NY)

George Seewagen Award: Ron Dyson (Fairport, NY)

Umpire Service Award: David Hanzes (Binghamton, NY)

Landis High School Coach of the Year: Michael Pavlides (Massapequa Park, NY)

Press Service Award: Jacki Binder (Merrick, NY)

Member Organization of the Year: 15 Love (Albany, NY)

Corporate Service Award: Sargent & Collins, LLP (Williamsville, NY)

Club Service Award: USTA Billie Jean King National Tennis Center (Queens, NY)

Regional Volunteer of the Year (Long Island): Melanie Rubin (Merrick, NY)

Regional Volunteer of the Year (Metro): Greg Jackson (Brooklyn, NY)

Regional Volunteer of the Year (New Jersey): Tzu Lin Toner (New Providence, NJ)

Regional Volunteer of the Year (Northern): Geoff Leggieri (Burnt Hills, NY)

Regional Volunteer of the Year (Southern): Phyllis Murray (Scarsdale, NY)

Regional Volunteer of the Year (Western): Rebecca Jackson (Camillus, NY)

Special Service Award: Lori D’Antonio (Merrick, NY)

Multicultural Participation Leadership Award: Marsha Huard (Buffalo, NY)

Service to People with Disabilities Award: Toni Funke (Batavia, NY)

USTA League Award: Deborah Rose-Andrews (Jamaica, NY)

JTT Area League Coordinator of the Year: Michelle Byrne (Bloomfield, NJ)

Collegiate Award: Ramapo College of New Jersey (Mahwah, NJ)

Clinician of the Year Award: Sunny Fishkind (Bethpage, NY)

USTA Community Service Award: Shannon Ross (Ossining, NY)

USTA Starfish Award: Lillian Eoyang (Eastchester, NY)

Lifetime Achievement Award: Bob Ryland (New York, NY)
]]>

Fri, 04 Jan 2013 09:33:49 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/USTA-Eastern-Announces-2012-Annual-Award-Winners.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/RSI-Names-2012-Champions-of-Tennis.aspx]]> <![CDATA[RSI Names 2012 'Champions of Tennis']]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (53)]]><![CDATA[Susan DiBiase, the U.S. director of marketing for tennis company Babolat, leads a list of names in RSI's12th annual “Champions of Tennis Awards,” which honors people, businesses and organizations dedicated to improving the sport and business of tennis.]]><![CDATA[Susan DiBiase, the U.S. director of marketing forBabolat, has been named “Person of the Year” for 2012 byRSIin the pub’s January 2013 issue. DiBiase led off the magazine’s 12th annual “Champions of Tennis Awards,” which honors people, businesses and organizations dedicated to improving the sport and business of tennis.

DiBiase, a former tennis teacher, joined Babolat in 2007, after stints with the Schwinn bicycle company and Nautilus fitness.

“In the last six years, Babolat has seen a remarkable increase in market share,” says Peter Francesconi, the editorial director forRacquet Sports Industry(RSI) magazine, the world’s largest trade magazine devoted to tennis and other racquet sports (www.racquetsportsindustry.com). “While DiBiase downplays her hand in this, the fact is she has had a major leadership role in orchestrating Babolat’s surge.”

RSI also named winners in 18 other categories for its 2012 Champions of Tennis Awards (visitwww.racquetsportsindustry.comfor more on these winners):

* Private Facility of the Year: Life Time Fitness, multiple locations
* Stringer of the Year: John Gugel, Orlando, Fla.
* Builder/Contractor of the Year: Baseline Sports Construction, Knoxville, Tenn.
* Tennis Sales Rep of the Year: Joe Habenschuss, South Florida
* Pro/Specialty Retailer of the Year: Tennis town, Pittsburgh
* Tennis Advocate of the Year: Nancy McGinley, Charleston, S.C.
* Junior Tennis Champion of the Year: Todd Dissly, Northern California
* Grassroots Tennis Champion of the Year: Danice Brown, Portland, Ore.
* Municipal Facility of the Year: Southlake Tennis Center, Southlake, Texas
* Park & Recreation Agency of the Year: Reston Association, Reston, Va.
* Wheelchair Tennis Champions of the Year: Curt & Lynn Bender, Grand Rapids, Mich.
* 10 & Under Tennis Facility Developer of the Year: Top-A-Court Tennis, Hatfield, Pa.
* Public Park of the Year: Kiest Park, Dallas
* Community Tennis Association of the Year: Tri-County CTA, Jackson, Miss.
* PTR Member of the Year: Roy Barth, Kiawah Island, S.C.
* USPTA Member of the Year: David Porter, Laie, Hawaii
* High School Coach of the Year: Terry Valdez, Wenatchee, Wash.
* USTA Section of the Year: USTA Northern California

]]>
Wed, 02 Jan 2013 13:26:28 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/January-2013/RSI-Names-2012-Champions-of-Tennis.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/ATP-Unveils-Beat-This-Campaign.aspx]]> <![CDATA[ATP Unveils "Beat This" Campaign]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (54)]]><![CDATA[The ATP this week launches a new global promotional campaign, coinciding with the start of the 2013 season.]]><![CDATA[The ATP this week launches a new global promotional campaign as the 2013 season starts up with events in Chennai, Doha and Brisbane. The campaign, which uses the tagline "BEAT THIS", showcases the world-class entertainment and drama produced by the world’s finest athletes on the greatest stages across the ATP World Tour.

The multi-million dollar campaign features established global stars such as Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal, as well as the next generation, including the likes of Milos Raonic and Kei Nishikori.

Created as a flexible and adaptable central resource that can be utilised by all 62 ATP World Tour tournaments, the campaign will feature more than 70 players and iconic backdrops from the host cities on the Tour.

"We firmly believe that the entertainment product showcased on the ATP World Tour is sport at its very finest. The combination of skill, athleticism, and mental and physical strength that our athletes are displaying week in week out is quite simply phenomenal," said Brad Drewett, ATP Executive Chairman & President. "This new campaign is a reflection of that, showcasing our global platform and the incredible venues that host ATP World Tour events, as well as featuring all the world’s best players who have taken our game to new heights."

The campaign features bespoke photography as each player engages directly with fans by staring intensely at the viewer. Featuring a range of above and below-the-line executions, including a 30-second television spot, player vignettes, print ads, posters, billboards, and web and mobile treatments (and Novak's belly button), the campaign will be implemented at events throughout the 2013 ATP World Tour season.

The campaign was developed with The Big Shot agency in London. ]]>

Mon, 31 Dec 2012 11:00:52 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/ATP-Unveils-Beat-This-Campaign.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/2013-TIA-President-and-Board-of-Directors-Named.aspx]]> <![CDATA[2013 TIA President and Board of Directors Named]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (55)]]><![CDATA[Greg Mason, the vice president of sales and marketing for Head Penn, will be the president of the Tennis Industry Association for 2013-2014.]]><![CDATA[

Greg Mason, the vice president of sales and marketing for Head Penn, will be the president of the Tennis Industry Association for 2013-2014. He succeeds Wilson Racquet Sports General Manager Jon Muir, who was president for the last four years and remains on the TIA’s Executive Committee.

“I’m excited to assume this role and continue to build on the momentum this industry and the TIA has built over the past few years," says Mason. "Our focus will remain on growing the base of frequent players and improving the economic vitality of this industry.”

Mason has spent more than 25 years in the sporting goods industry in a variety of senior management roles, including the last 12 years at Head Penn Racquet Sports, where he is responsible for all marketing and promotions for the Head and Penn brands in the U.S. and directs the U.S. sales force and sales management team. His prior experience includes management roles in the outdoor industry while a vice president at Eastpak backpacks. He has also held sales management positions at Reebok USA and Puma North America. “We've had a great TIA President and tennis industry ambassador in Jon Muir over the past four years," says TIA Executive Director Jolyn de Boer. "I'm looking forward to working alongside Greg as the TIA continues to focus our efforts as the trade association for the sport.”

In addition to Mason, the following have been named to the 2013-2014 TIA Board of Directors:

David Malinowski - Adidas
Fred Stringfellow - ASBA
Linda Clark - ATP World Tour
Eric Babolat - Babolat
Kai Nitsche - Dunlop
Meredith Poppler - IHRSA
Kevin Callanan - IMG
Dave Miley - ITF
Mark Stenning - Int'l. Tennis Hall of Fame
Chris Circo - Prince Americas
Dan Santorum - PTR
Tom Cove - SFIA (formerly SGMA)
David Egdes - Tennis Channel
Jeff Williams - Tennis Magazine
John Embree - USPTA
Dave Bone - USRSA
Kurt Kamperman - USTA
Jon Muir - Wilson Sporting Goods
Ilana Kloss - World TeamTennis
Stacey Allaster - WTA Tour

(via)

]]>
Fri, 28 Dec 2012 15:35:47 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/2013-TIA-President-and-Board-of-Directors-Named.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Prince-Appoints-Miguel-Rosa-for-Latin-American-Pos.aspx]]> <![CDATA[Prince Appoints Miguel Rosa for Latin American Post]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (56)]]><![CDATA[Prince Global Sports announced today that Miguel Rosa has joined the Prince brand as Business Development Manager Latin America.]]><![CDATA[

(December 26, 2012) -- Prince Global Sports announced today that Miguel Rosa has joined the Prince brand as Business Development Manager Latin America. Rosa, a native of Brazil, joins Prince with a wealth of experience in the sports industry. Rosa spent the last seven years at IMG Bollettieri Tennis Academy in Bradenton, Florida, where he was instrumental in managing and growing the Bollettieri Tennis Program.

"I am excited to start a new challenge with Prince Global Sports and look forward to spending a lot of time in the market with our customers and partners across Latin America," said Rosa. "I have always admired the long-term authenticity that Prince brings to the tennis business and I am honored to have been given the opportunity to deliver success and market leadership in Latin America."

In 2013, Prince will be redoubling its focus on the Latin America market – a core tennis environment which has produced several top 10 players over recent years. Within his new role, Rosa will be tasked to identify the optimum business model for Prince across the Latin America region where he will work closely with Prince partners as well as with local tennis and squash federations within each individual market.

Rosa joins the current Prince Latin America team of Cynthia Mujica (Business Services), Maxi Salvi (Player Development Manager), Daniel Arahao, and John Jaramillo (Promotional Representatives) and will report to Mike Ballardie, Executive Vice President Brands. "Latin America represents a significant growth opportunity for Prince across both its Tennis and Squash sub-brands," remarked Ballardie.

In Miguel we have appointed a talented business leader whom through his knowledge and understanding of both the Latin American culture and racquet sports environment, will work with our business partners in the region to deliver sales and market share growth that will define our success."

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Thu, 27 Dec 2012 13:25:59 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Prince-Appoints-Miguel-Rosa-for-Latin-American-Pos.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/ATP-and-Emirates-Announce-New-Global-Partnership.aspx]]> <![CDATA[ATP and Emirates Announce New Global Partnership]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (57)]]><![CDATA[The ATP and Emirates announced today a new global partnership in which Emirates will become the Official Airline of the ATP World Tour, as well as the new title sponsor of the ATP Rankings, as of January 1, 2013.]]><![CDATA[(December 27, 2012) -- The ATP and Emirates announced today a new global partnership in which Emirates will become the Official Airline of the ATP World Tour, as well as the new title sponsor of the ATP Rankings, as of January 1, 2013.

As part of the five-year agreement, Emirates becomes an Official Platinum Partner of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, through 2017. Benefiting from global promotional rights together with an on-site presence at tournaments throughout the season, the partnership will enable Emirates to engage with viewers across a number of different mainstream and digital platforms.

South African Airways had previously been the Tour's official airline, an agreement that began in 2006 and renewed in 2008.

“We’re delighted to welcome Emirates as the Official Airline of the ATP World Tour. It’s fantastic news for men's professional tennis that a brand of Emirates' global stature has pledged their support to the ATP World Tour for the next five years,” said Brad Drewett, ATP Executive Chairman and President. “This long-term commitment from Emirates is a testament to the world-class entertainment that is enjoyed by millions of fans across the world on the ATP World Tour."

"This tie up with the ATP World Tour and Rankings is a perfect addition to our existing portfolio of global sports sponsorships. It will allow us to share in the sporting passions of our customers and bring them closer to the players," said Sir Maurice Flanagan, Executive Vice Chairman of Emirates Airline and Group. "We see it as a natural extension of our current presence at high profile tennis events including sponsorship of several ATP World Tour Masters 1000 events, the Emirates Airline US Open Series and being an official partner of the US Open. Through our global network and carefully selected sports sponsorships, Emirates successfully unites and engages fans and we look forward to working with the ATP to maximise on the consumer experiential and digital media opportunities this sponsorship presents to us."

With a heavy focus on activation around the ATP Rankings, Emirates will also become the presenting sponsor of the ATP World Tour No. 1 trophy ceremonies and the ATP Newcomer of the Year award, presented annually at the Barclays ATP World Tour Finals.

In addition to global marketing activation, Emirates will be integrated into programming on ATPWorldTour.com and ATP World Tour Uncovered presented by Rio, the Tour’s weekly magazine-style television show broadcast in more than 150 countries worldwide.

]]>

Thu, 27 Dec 2012 11:37:32 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/ATP-and-Emirates-Announce-New-Global-Partnership.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Djokovic-Signs-with-IMG.aspx]]> <![CDATA[Djokovic Signs with IMG]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (58)]]><![CDATA[World No. 1 Novak Djokovicsigns with IMG for Exclusive global management and representation.]]><![CDATA[(December 21, 2012) -- World No. 1 Novak Djokovic has signed with IMG Worldwide for exclusive worldwide management and representation.

Under the terms of the exclusive multi-year agreement, IMG will represent Djokovic in developing a brand building strategy through marketing, endorsem*nts, appearances and licensing along with select global business initiatives.

Djokovic ended his relationship with CAA, citing a lack of success in finding endorsem*nt and sponsorship deals off-court.

"I'm very happy with how my career has been advancing these past few years," Novak said via a press release. "Working with IMG will continue to build off of that momentum.IMG's expansive global footprint will offer me a truly unique set of resources to explore business opportunities that simply do not exist anywhere else in the industry."

Fernando Soler, Head of IMG's Global Tennis division, commented, "We are very pleased to have a great champion such as Novak, who is widely considered to be one of the greatest tennis players of all time, choose IMG to work with during this momentous time in his career."

Many other top tennis players are represented by IMG, including Venus Williams and Maria Sharapova. In shocking news this year, Tony Godsick, agent of Roger Federer, severed his ties with IMG, taking the Swiss legend with him.

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Fri, 21 Dec 2012 11:40:27 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Djokovic-Signs-with-IMG.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Chelsea-Piers-CT-Expands-Adult-Classes.aspx]]> <![CDATA[Chelsea Piers CT Expands Adult Classes]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (59)]]><![CDATA[CPCT will launch additional adult sports classes in 2013, including cardio and instructional tennis.]]><![CDATA[(December 20, 2012) – Chelsea Piers Connecticut announced that additional adult sports classes are being launched in 2013. These sports fitness classes were developed to complement the core sports offered at Chelsea Piers Connecticut. Classes take place in their respective sports venues and have member and non-member pricing options.

“At Chelsea Piers, we believe in using an athlete’s passion for sports to maintain health and fitness,” commented Mollie Marcoux, Executive Director of Chelsea Piers Connecticut. “If you’re a tennis player, then take cardio tennis. If ice hockey is your thing, come play a pick-up game at lunch. We want people to achieve their fitness goals by doing what they love. If you played a sport in high school or college or want to learn something new, Chelsea Piers Connecticut provides multiple outlets to continue playing both recreationally and competitively.”

Sports classes for adults include:

TENNIS
-

Cardio Tennis-Classes combine skill aspects of tennis with cardiovascular exercise to deliver a high energy, full body workout.The class is open to all ability levels, and is a great introduction to the sport for those who are new to the game.
-Learn-to-Play– TheLearn-to-Play program offers six weeks of instructional tennis. Basic fundamentals are covered including strokes, technique, footwork, grips, scoring/rules, proper etiquette and more.

FIELD HOUSE
-Boot Camp-Participants enjoy innovative, heart-pounding fitness training as they tackle obstacle courses and execute a variety of exercises including squat thrusts, lunges, burpees and more on the 100 yard air-conditioned turf field.
-Zumba–Zumba is a Latin inspired, dance-fitness class that integrates various forms of dance to create a dynamic, exciting and effective dance workout.The class incorporates both fast and slow rhythms to achieve a uniquely blended balance of cardio and muscle-toning benefits.
-League Play– Keep reliving those high school and college glory days by joining one or more of the adult leagues with friends or co-workers. Sports offered include basketball, soccer, volleyball, field hockey and lacrosse.

AQUATICS
-

Aqua Abs– Aqua Abs is an ab focussed workout that utilizes many of the traditional land-based ab exercises, but uses water as the key resistance tool.
-Aqua Jog-This program recreates the cardio component of running without the impact of traditional running.The water also adds resistance to tone muscles and build strength, stamina and flexibility.
-Masters Swimming– Every practice is overseen by an experienced and knowledgeable coach.All four competitive strokes are taught, as well as starts and turns and a fitness/technical component.Optional competitons are also offered.
-Full Throttle Triathlon Training– Several levels and times are offered for triathlon training.A five-day/week racing team and three-day/week intro program both meet in the morning before work.A mid-morning two times/ week will be introduced in January. (Fee based.)

SQUASH CLUB
-

Squash Fit (Squash/Club Members only)- Squash Fit combines skill aspects of squash with the proven fat burning benefits of short bursts of cardiothat make the competitive game so rigorous. Plyometrics,core strength training andstretchingare also incorporated for an effective and fun squash workout.
-Women’s Adult Clinic (Members / Non-members)– Squash is a great social sport, in addition to a good workout.These two-hour clinics help participants learn to play, polish up weak spots in their game, get one-on-one and small group coaching, and enjoy traditional game play.

ICE RINKS
-

Lunch Time Hockey– Pick-up hockey games for adults are scheduled on Tuesdays, Wednesdays and Thursdays for those who want to sweat it out on the ice but don’t want the weekly commitment of a team and league play.Tuesday is “Ladies’ Day.”
-League Play– Players can register as individuals or as a team.Divisions are structured to accommodate players of all abilities and experience levels.

GYMNASTICS/JUMP ZONE– Ten-pack class cards available at Member and Non-member rates
-

Trampoline Fitness-Classes begin with a warm-up in the 26-trampoline arena followed by a cardio workout incorporating several different types of jumps and stretches.
-Rock Climbing-Beginner and intermediate climbers learn the basic techniques of rock climbing on CPCT’s 20' wall.This great total body workout prepares climbers to head outdoors in the spring.
-Adult Gymnastics– Requiring no prior gymnastics experience, Adult Gymnastics begins with a group warm-up/stretch, then proceeds with basic tumbling skills on the floor.Students learn handstands, rolls, cartwheels, round-offs, handsprings and saltos.
-Adult Parkour–This exciting class combines aspects of Parkour and Free Running.Students learn to overcome obstacles through running, jumping, climbing and other acrobatic movements. The class begins with a warm-up, conditioning and core strength work, followed by the fundamental movements of Parkour (vaults, precisions, strides, rolls and more). The class ends with a complete Parkour obstacle course.

CPCT FITNESS CENTER
-

Personal Training-Experienced and certified training staff work with members in the 5,000 sq. ft. fitness facility to achieve optimal health and performance goals. The training staff designs programs that are focused on getting the results members want utilizing the state-of-the-art cardio and strength training equipment including Precor, Free-Motion circuit and a large functional training area.
-Fitness On Request– The first installation in the area, Fitness on Request is a comprehensive group fitness program of pre-recorded classes delivered on an 11-foot screen. Classes are offered both on a "scheduled" and "on demand" basis. Eight major genres including over 50 unique multi-level classes in varying time lengths are presented by top instructors in the industry.

Additionally, Flywheel Stadium Cycling, which is located on the Chelsea Piers Campus, opened its doors in December.Flywheel is open to the public, offering class cards and a wide range of classes.Preferred pricing is available for CPCT Members.

More info:Chelsea Piers website,www.chelseapiersCT.com.
]]>

Thu, 20 Dec 2012 13:16:02 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Chelsea-Piers-CT-Expands-Adult-Classes.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/GAMMA-Releases-Three-New-Racquets-in-2013.aspx]]> <![CDATA[GAMMA Releases Three New Racquets in 2013]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (60)]]><![CDATA[GAMMA releases three racquets -- the RZR 95, RZR 105 adult racquets, and the RZR 100 Junior 25 racquet -- completing the RZR racquet line for 2013.]]><![CDATA[GAMMA introduces three new racquets -- the RZR 95 and RZR 105 adult racquets, and the RZR 100 Junior 25 racquet -- as additions to the RZR racquet line. The three sticks will go on sale in February 2013.

GAMMA RZR 95: Developed for the all court player, the RZR 95 offers tremendous potential for spin on ground strokes and serves. High maneuverability and touch at the net, as well as pop from the baseline prove why this racquet is an excellent choice for all court players.

GAMMA RZR 105: The RZR 105 is an excellent racquet for a wide variety of players, offering exceptional feel without sacrificing control. This is a great all around racquet, with easy access to spin and pace for players of every level.

GAMMA RZR 100 Junior 25: The RZR 100 Junior 25 is a 25” version of the popular RZR 100 adult frame. The frame is constructed of MCARBON, our exclusive carbon fiber matrix that increases strength throughout the RZR frame resulting in maximum power transfer on all shots. This racquet is ideal for the kids competing in 10 & Under tournament play.

More info: GAMMA Sports

(Photo Credit: Courtesy of GAMMA)

]]>
Wed, 19 Dec 2012 21:09:09 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/GAMMA-Releases-Three-New-Racquets-in-2013.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/GAMMA-s-New-Strings-For-2013.aspx]]> <![CDATA[GAMMA's New Strings For 2013]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (61)]]><![CDATA[GAMMA announced the release of new strings for 2013.]]><![CDATA[GAMMA announced the release of new strings for 2013.

GAMMA Moto: Moto is a new heptagonal shaped string developed for the high performance player. This seven-sided construction allows for greater ball bite so a player can generate massive amounts of spin on ground strokes and serves. The co-poly material is very responsive and provides greater feedback and excellent tension maintenance.

GAMMA iO:iO offers exceptional power, access to spin and pinpoint control. It’s unique co-poly material takes ball pocketing to a higher level, which is excellent for generating max spin. Ideal for players seeking penetrating and punishing ground strokes from anywhere on the court.

GAMMA Poly-Z:
Poly-Z is an excellent polyester string that provides a firm responsive string bed for greater control and spin, while maintaining tension and providing greater durability. It is ideal for players with full, fast swing speeds.

GAMMA RZR Rx:
RZR Rx is a co-extruded monofilament constructed with a proprietary Thermoplastic Elastomer (TPE) material that is engineered to stretch more upon impact for enhanced control and comfort.

The unique oval shape provides for a more aerodynamic string bed, which generates greater racquet head speed and reduces the contact pressure at the string intersections. This allows the strings to glide more freely over one another and maximize spin potential.

The strings will be available February 1, 2013. More info at gammasports.com.

(Photo Credit: images courtesy of GAMMA)


]]>
Wed, 19 Dec 2012 20:04:07 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/GAMMA-s-New-Strings-For-2013.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/USTA-Restructuring-League-Play.aspx]]> <![CDATA[USTA Restructuring League Play]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (62)]]><![CDATA[With the new configuration, the USTA hopes for more play opportunities -- and to improve the social and competitive atmosphere -- among USTA league members.]]><![CDATA[The 2013 league season for the USTA will include new changes in age groups. The idea is to give players the ability to play with peers of the same skill level (especially for orlder players), thus improving the quality of competition and play. Interesting stuff, and good to see the USTA responding to feedback.

Read up:More info here, via USTA Midwest.

]]>
Wed, 19 Dec 2012 14:11:03 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/USTA-Restructuring-League-Play.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/At-the-ITA-Meeting,-a-USTA-Town-Hall.aspx]]> <![CDATA[At the ITA Meeting, a USTA Town Hall]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (63)]]><![CDATA[The USTA checked in with coaches at the ITA Coaches' Convention over the weekend in order to clarify the new guidelines governing junior competition. ZooTennis gives her recap of the town hall meeting and her insight into the changes.
]]><![CDATA[The USTA checked in with coaches at the ITA Coaches' Convention over the weekend in order to clarify the new guidelines governing junior competition in the States. Colette Lewis of ZooTennis gives her recap of the town hall meeting and her insight into the changes, which will end up giving aspiring pros two different routes in getting to major competitions in the sport.

Bone up:Read Colette's blog posthere.


]]>
Mon, 17 Dec 2012 14:01:42 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/At-the-ITA-Meeting,-a-USTA-Town-Hall.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/TIA-s-Status-Update,-by-Jon-Muir.aspx]]> <![CDATA[TIA's Status Update, by Jon Muir]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (64)]]><![CDATA[Everything's on the up-and-up in tennis!]]><![CDATA[TIA's President, Jon Muir, on the state of tennis as we wind down 2012 -- he touches on, among other things, the growth of the sport, issues of communication and advocacy, industry research, and what the plans are going forward.

Here's the section on communications:


"The TIA continues to expand our advocacy and awareness efforts for the sport and opportunities for our industry to network and deeper engagement in key areas. In late August, the TIA held its first-ever Tennis Show at the Grand Hyatt New York, in conjunction with the USTA Tennis Teachers Conference. Forty tennis companies participated with nearly 400 attendees overall. This included our 5th Annual TIA Tennis Forum and the induction of Nick Bollettieri into the Tennis Industry Hall of Fame. Plans are under way to increase the scale of the Tennis Show for 2013, providing a broader opportunity to showcase this great sport and industry.

"The TIA continues to improve our own website, TennisIndustry.org, and will be expanding our communication efforts within the industry (to reach every facility, every tennis provider, every retailer) directly going into 2013. In addition to our regular updates in RSI magazine, we want to continue to build a stronger network for our monthly and quarterly e-news updates so that we can further align on key messages and efforts. We encourage everyone to go to TennisIndustry.org and sign up for our email updates, you can also find basic industry information and news that we have continued to improve and make more easily available.

"In 2012, the TIA reconstructed our bylaws to ensure our own (non-profit) governance has a clearer structure and greater transparency. We also utilized this opportunity to allow for legal expansion of the TIA to form our new TIA Retail Division. This is a great step forward for the TIA to more formally increase engagement with tennis retailers and provide stronger tools and awareness to support the business of tennis retail. In addition to allowing for the formation of other "divisions" of the TIA, the new bylaws structure allows the association to consider its opportunities for international expansion and revenue growth.

"In mid-October, the TIA held its first-ever Tennis Facility Owners and Managers Conference on Hilton Head Island, SC, bringing key tennis facility personnel together with industry experts for a weekend of business learning and networking opportunities.

Read:See the entire message here.

(Photo Credit: Image by TIA)


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Fri, 14 Dec 2012 13:45:06 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/TIA-s-Status-Update,-by-Jon-Muir.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Nike-Donates-$125-Million-to-OHSU-Cancer-Institute.aspx]]> <![CDATA[Nike Donates $125 Million to OHSU Cancer Institute]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (65)]]><![CDATA[The OHSU Cancer Institute announced that it received a gift from Nike co-founder Phil Knight in the amount of $125 million.]]><![CDATA[Giving Back:The OHSU Cancer Institute announced that it received a gift from Nike co-founder Phil Knight in the amount of $125 million. The money will be used for for advancements in heart and cardiovascular health research.

(via Footwear Business Update)

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Fri, 14 Dec 2012 13:19:02 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Nike-Donates-$125-Million-to-OHSU-Cancer-Institute.aspx]]>
<![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Delray-Beach-Goes-Court-Cards.aspx]]> <![CDATA[Delray Beach Goes "Court Cards"]]> <![CDATA[<![CDATA[Industry Insider - A Tennis Now Blog]]> (66)]]><![CDATA[The Florida tournament joins Cincinnati's Western & Southern Masters on the pre-paid-card-for-everything bandwagon.]]><![CDATA[Spreading the (Plastic) Love:The Delray Beach ITC is also now selling "Court Cards" -- that's pre-paid cards that are good for purchasing tickets, merchandise, food, and drinks (including alcohol) at the 2013 edition of the Florida tournament, which'll happen February 22 - March 3, 2013.

More:Info on the Court Cards (available in various denominations) here.

(Photo Credit: Delray Beach ITC)


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Fri, 14 Dec 2012 12:06:14 GMT <![CDATA[https://www.tennisnow.com/Blogs/Industry-Insider/December-2012/Delray-Beach-Goes-Court-Cards.aspx]]>
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